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Newborn & Maternity

Everything you need to know about newborn and maternity photography

February 25, 2020

Don't make these 7 mistakes when booking a wedding photographer

It’s always sad to see couples disappointed by their wedding photography and it seems like it happens far too often, so the team at Focal has created a quick guide to avoid some of the common pitfalls of hiring a wedding photographer. Here are 7 common mistakes to avoid when choosing your wedding photographer!
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June 30, 2021

Top 10 Family Photography Packages in Vancouver, BC

Summertime is the perfect time for a family photography session. If you are looking for a family photographer in Vancouver, BC, but have no idea where to start looking, we’ve got you covered!The Focal Marketplace makes it easy to browse talented photographers in Vancouver, BC and beyond, giving you all the information you need to book your perfect photographer.
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June 18, 2021

How to Find Your Picture Perfect Photographer with the Focal Marketplace

It’s hard to find your “picture perfect” photographer. Trust us, we know! That's why we created the Focal Marketplace. To make finding a photographer easy. Learn more about the Focal Marketplace and why you should use it to find your next photographer.
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November 18, 2021

Top family photographers around Seattle

Family is such a big part of your life! Wanting to treasure these amazing people and the fond moments they represent is something we value and understand. Having family photographs that you can affectionately look back on displayed in your home brings comfort and joy. Your choice to invest in a quality family photographer is important. We have you covered with a list of the top family photographers in the Seattle area -- from Normandy Park all the way to Bellingham. 
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July 19, 2023

6 Tricks for Choosing Your Photography Domain

As a photographer, establishing an online presence is crucial to reaching your clients, and your domain name is an important part of this process. Learn the tips and tricks to choosing your domain, and find the address that's right for you!
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February 28, 2020

Focal photographers' most Instagramable locations in Victoria, BC

We teamed up with our photographers to come up with the most instagramable locations in Victoria, BC Canada!
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December 7, 2021

Why elopement weddings are rising in popularity

I’m sure you have heard of the phrase eloping, commonly defined as running away secretly with the intention of getting married. Previously, it was treated as a stigma because to elope meant that your marriage wasn’t supported by your family or friends. It was considered a whim and many other misconceptions surrounded it. But, now it is being seen as for what it really is: a choice to focus the wedding entirely on you and your significant other. Elopements and weddings have the same result, committing your life to your partner. However, the journey, experience, and adventure that makeup elopements and weddings are wildly different. With that being said, why elope?
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October 17, 2022

Interested in winning a free ticket to our Maui conference in 2023?! Join our Facebook group to find out how to enter - link in bio! 🎟️🏝️

Interested in winning a free ticket to our Maui conference in 2023?! Join our Facebook group to find out how to enter - link in bio! 🎟️🏝️
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June 30, 2021

Q&A: Family photography and "quality over quantity" with Brittany Barry (Victoria, BC)

There is starting a photography business, and then there is starting a photography business during a pandemic. For Victoria, BC-based photographer Brittany Barry (Burrow & Bloom Photography), the challenge was a welcome one. We spoke with Barry about getting her start, lessons learned, and the maxim of "quality over quantity."
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September 2, 2020

6 tips for becoming a full-time photographer

Do you dream of making the transition from part-time to full-time photographer? Do you have no idea where to start? Before quitting your day job and pursuing photography full-time, read these helpful tips with insight from Marlboro Wang, one of Victoria, BC’s top photographers and a Focal partner.
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December 17, 2020

"Show your value as a photographer": Focal on the Capture Crew Podcast

New podcast alert! The good folks over at Capture Crew invited our CEO & Founder, Lachlan Shum, to talk about conveying value as a photographer and attracting ideal clients.
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November 20, 2023

Marketing 101 for Photographers: How to Respond to Client Inquiries

In this engaging video from our Marketing 101 course for photographers, we focus on mastering client communication to effectively lead potential clients towards booking your services. This lesson delves into the art of responding to common client inquiries, from initial questions about pricing and availability to specific requests about photography styles and session details. We share key communication strategies, including how to clearly articulate your unique value proposition, the importance of timely and professional responses, and tips for building rapport and trust with clients.
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April 29, 2020

Top outdoor elopement locations in Victoria, BC

Love isn't cancelled due to COVID-19. Every day, our team is surprised by the beautiful and incredible ways that couples are finding to forge ahead and celebrate their love. Looking to ditch the big ceremony? Discover the top outdoor elopement locations around Victoria.
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August 25, 2020

Q&A: Chasing summer with photographer Rob Wilson (Victoria, BC)

Victoria-based photographer Rob Wilson is obsessed with "that feeling — like a late summer evening." It's there in the photos he captures, whether he's shooting weddings, portraits, or his travels. Raised in the Cowichan Valley on Vancouver Island, Wilson is the co-founder of Arcas Media, a production collective specializing in photography, videography, and graphic design.
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April 22, 2020

Victoria, BC takeout inspo

Staying home doesn't have to mean cooking during COVID-19. In the spirit of supporting our beloved friends in the food service industry, the Focal team wanted to share some of our favourite places for takeout in Victoria. (Don't blame us if you get hungry.)
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July 6, 2023

Threads Vs. Twitter: What’s Better For Photographers?

Threads, Meta's response to Twitter, is making a splash in the world of social media. But is it the best app for your photography business? We look at what Threads has to offer, the good, the bad, and the ugly, to help you decide whether or not it's time to leave your Twitter account behind.
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January 30, 2024

Beautiful Photography Websites Built With Focal

Ultimately, a website is more than just a gallery of your work; it's a multifaceted tool that can significantly expand your reach, attract diverse clients, and grow your photography business in a competitive digital marketplace. Take a peek at some beautiful websites we’ve built this year:
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June 19, 2023

Better Than Booked with Lindsay Coulter

With a 6-figure milestone bagged in under a year, a staggering 1000+ sessions, 400 weddings, and a flurry of coaching successes, the unstoppable Lindsay Coulter has unveiled her first-ever, all-in-one, online course! Dive in to discover more about Lindsay, how to grab a module from the "Better Than Booked" course for free, and the juicy secret offer we've cooked up, especially for our fabulous Focal subscribers!
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May 11, 2021

How to use customer personas in your photography business

Feeling lost on the business end of photography? Developing clear customer personas can help — and you don't have to be a sales whiz. You just have to pay attention to your clients and what they want.
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November 20, 2023

Marketing 101 for Photographers: How to Book Inquiries like a Pro

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January 20, 2021

How Nellie Quail retooled her photography workflow with Focal in a single day

Nellie Quail is the kind of family photographer clients love: genuine, kind, and with an eye for bringing her customers’ creative vision to life. But between raising her young kids and shooting in the evenings, she’d never had the chance to build herself a solid workflow. She turned to Focal to take her business to the next level.
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February 27, 2023

The Focal WPPI Packing List

Lindsay Coulter x Focal The Ultimate Not-a-Conference Las Vegas Packing List
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April 29, 2021

Q&A: Portraiture and fashion photography with Noah Asanias (Vancouver, BC)

In an industry that can be notoriously hard to crack, photographer Noah Asanias has built a reputation for his billboard-worthy style and knack for capturing the best of his subjects. The founder of Ark Studio, Asanias has worked with the likes of Lululemon and AllSaints, and has photographed a wide array of film and television personalities, from Leah Lewis (The Half of It), to Stephanie Beatriz (Brooklyn Nine-Nine), to Metta World Peace (Los Angeles Lakers).
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February 23, 2021

Photography Website Checklist

A website is essential for any business–especially for photographers. It is where customers can come to learn about you and your photography, understanding everything from your photography style, packages, prices, contact information, and more. Read on for a "pinnable" checklist for your photography website and tips for creating one that works!
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April 1, 2020

Summary of COVID-19 government support benefits: a guide for BC photographers

Sadly, COVID-19 has had a huge negative impact on the photography industry with few, if any photoshoots taking place. This situation is not expected to resolve itself over the short-term. The following article details the COVID-19 government support initiatives which are most relevant to BC based photographers.
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January 18, 2021

Q&A: Equine photography with Olivia Danielle (Great Bend, KS)

Olivia Danielle makes an art out of capturing horses and their riders. We spoke with the Kansas-based photographer about finding her niche, landing her first clients, and why getting things wrong helps in getting things right.
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February 25, 2020

Focal on Beers With Entrepreneurs

Listen to our appearance on Beers with Entrepreneurs a podcast that explores up and coming startups!
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November 20, 2023

Marketing 101 for Photographers: Actionable Marketing Funnel Checklist

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February 24, 2020

You aren't just buying photos!

To compare photographers based solely on the number of photos they offer is like comparing houses based solely on their square footage, or two meals based on their size. You're missing the good stuff!
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November 20, 2020

How to prepare for your family photoshoot in Victoria BC

You have your first family shoot coming up and still so many questions! Whether you feel bad asking your photographer yet another question (which you shouldn’t!), or it is just too embarrassingly close to shoot time to inquire more, this post will be your go-to guide to your family shoot. With insight from one of Victoria, BC’s top photographers, Marlboro Wang, I’ve curated this post to answer all of your pressing family photoshoot-related questions.
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October 22, 2020

Q&A: Scottish ceilidhs and safe spaces with Sarah Murdoch (Calgary, AB)

A Calgary-based photographer, Sarah Murdoch has been photographing weddings since 2006. A product of the film era, Murdoch cut her teeth in the darkrooms at the Alberta College of Art and Design. It's that same handcrafted approach she carries into her shoots—"the biggest goal in my business is to create photos that are timeless," she says. "I want realness, I want authenticity, and I want to tell people's stories."
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April 12, 2020

Starling Lane Vineyard in Victoria BC - Wedding Venue Photo Walkthrough

Timeless elegance meets natural beauty at Starling Lane Vineyards where you’ll be transported into a fairytale world filled with antique buildings and blossoming flowers. Just outside Victoria BC, this gorgeous venue offers a tranquil setting for your ceremony and is only a short drive away from town should you desire a lively reception.
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October 23, 2020

"Photography is the way I communicate": Meet Marlboro Wang

A wedding and family photographer based in Victoria, BC, Marlboro Wang has established a reputation for his grandiose, cinematic approach to capturing couples. You'll notice it in his wedding and engagement photos: breathtaking; each one carefully-staged, not a hair out of place. We caught up with Wang—a longtime Focal user—to hear more of his story.
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November 2, 2022

Q&A: Lindsay Coulter and Lachlan Shum

On their Facebook Live session, Lindsay & Lachlan discuss a number of topics, including building a portfolio, how Focal was started, how to market and price your photography, and even Gucci sneakers!
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February 28, 2020

Destination pre-wedding featuring horse and carriage in Victoria BC

This shoot saw the Focal team travel around Victoria with an amazing couple starting from Schwartz bay at 9 am and finishing up at parliament just after sunset capturing pre-wedding photos the entire way.
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April 2, 2021

The top 10 wedding packages in Victoria, BC

Are you in search of the perfect photographer to capture your special day? Do you have absolutely no idea where to start looking for a wedding photographer in Victoria, BC, and no idea how to book their packages? Focal has you covered!
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November 15, 2020

The number one mistake every photographer makes

Being a photographer is difficult. You are not only a photographer but a businessperson too. Therefore, you are bound to make some mistakes along the way. Whether you're business savvy or not, if you are a photographer, you are most likely making the number one mistake every photographer makes. But that's okay! Read on to learn what that number one mistake is, and how to stop making it.
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August 28, 2020

Want better photos? Crank up your ISO

Every digital sensor has a base ISO where the camera performs best. Nowadays, that’s usually 800. Anything less — 50, 100, 200, 400 — and the camera is simply faking it. It’s only adding or reducing the grains to imitate a look. A higher ISO evens out your exposure and leads to a smoother distribution of light.
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March 30, 2020

Introducing the new Focal marketplace platform

We heard photographers wanted their own branding and control over managing their portfolio and packages. They also wanted the ability to talk to customers directly. We put those things at the top of our development list. This isn’t just a new website and some software. It speaks to our responsibility to always improve, our value for art, and our never-ending commitment to our photographers.
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December 21, 2022

5 Wedding Photography Website Templates Used By Famous Photographers

Looking for a photography website template that showcases your photography work and captures leads? Check out Focal’s 5 best photography website templates here.
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July 21, 2023

3 Things You Need to Launch Your Photography Website

Ready to share your business with the world but feeling overwhelmed? We've got you covered! In this article we’ll demystify the process of creating a website by discussing the three most important components you need to get off the ground: a website builder, a domain, and a web host.
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February 25, 2020

5 reasons you need a 2nd photographer for your wedding

As if choosing the perfect wedding photographer wasn’t too much work! Now your photographer is asking if you’d like to add on a 2nd shooter! You’re probably thinking - I just spent all this time finding someone with the style I like, is a good personality match and fits my budget! Why on earth would I need a 2nd photographer?
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May 25, 2021

Q&A: The superpower of freezing time with Jessica Woodall (Wake Forest, NC)

To spend a photoshoot with Jessica Woodall is to feel like you've reconnected with an old friend. Her North Carolina charm and easygoing manner make you feel at home in front of the camera. We spoke with Woodall about lessons learned from Christmas shoots, getting her subjects comfortable in front of the camera, and the superpower of freezing time.
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October 6, 2021

Q&A: Relationships, energy, and photography with Hannah Tabert (Vancouver, BC)

With 10 years of experience as a professional photographer, Vancouver-based Hannah Tabert decided it was time to finally stretch her entrepreneurial wings and start her own photography business. With her relational approach to photoshoots, Hannah lets her subjects’ guide her lens, capturing those elusive moments of authenticity. We spoke with Hannah about how she came to love photography, the influence fashion has had on her career, and her experiences as an entrepreneur.
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February 28, 2020

What to expect when you're expecting: a newborn photography shoot in Victoria BC

Having a baby is a huge lifestyle change and the last thing you want when you’re a new parent is unnecessary stress. That’s why we sat down with Focal Photographer Christin Carruthers in Victoria BC to answer some of the most common questions she gets asked from new parents booking their child’s first Professional photoshoot!
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April 27, 2021

3 ways to make free and TFP shoots work for you

Nobody wants to earn a reputation as the free photographer. But if you're going to agree to a free shoot, there are ways to maximize its value to your photography business. It's about thinking strategically.
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June 15, 2023

Three Things Photographers Can do to Boost SEO

Learnt the three key SEO tips for getting started with your website.
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October 13, 2020

4 reasons you need a photography mentor

Whether you want to boost your photography skills or grow your network, a mentor is a great way to take the next step in your business. Along with 4 reasons why you need a photographer, I share the necessary questions you need to ask yourself before searching for a mentor to get the most out of the experience, and also a few places where you can find the right one for you.
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June 20, 2023

5 Things All New Professional Photographers Should Do

So you’re starting your career as a professional photographer, congratulations! Starting your own business can be an exciting, albeit daunting, experience. Turning your passion for photography into a successful career will require more than a keen eye behind the lens, but don’t worry - we’re here to help! Here are five key steps every aspiring photographer should consider when starting out on their professional journey.
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August 2, 2021

Top 10 most Instagrammable places in Vancouver, BC

Are you planning a trip to Vancouver, BC? Whether you want city, water, or nature views, there is something in this bustling city for everyone. If you have never been to Vancouver and have no idea where to start, here is our list of the top 10 most Instagrammable places in Vancouver, BC, that you need to check out.
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December 21, 2020

3 ways to fix your photography website

Having a website is crucial for professional photographers. But it’s not enough just to have one — if you want bookings, you need to make sure you’re doing it right.
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September 9, 2020

Q&A: Astros and hip-hop photography with Todd Spoth (Houston, TX)

A self-described punk rock kid from Houston, Todd Spoth's high school photography course was “literally the only class I’ve ever failed,” he says. Today, Spoth is a Gold Remi award-winning documentary film producer whose photographs have appeared in the New York Times, Wall Street Journal, and ESPN.
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March 21, 2021

How to create a photography business plan

Whether you are fresh into your photography business or two years deep, it is essential to create a business plan. A business plan is the key to your success in the photography industry. It ensures that you aren’t stumbling around blindly, but rather making productive decisions that will propel your business in the right direction. Read on to learn about the 5 key parts to every photography business plan.
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May 3, 2021

How to master your customer journey as a photographer

Have you ever felt like your photography website's traffic isn't leading to any bookings? Figuring out your customer journey can go a long way to solving that.
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March 21, 2023

A Guide to Photography Contracts + Free Wedding Photography Contract Template

A good contract isn't only helpful to a photography business; it's essential. In this article, you'll learn the essential elements of a photography contract and how to protect yourself and your clients with a well-drafted contract.
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June 14, 2021

Q&A: Reaching your ideal clients with Annemie Tonken (This Can't Be That Hard)

The owner of Megapixie Photography; co-creator of The Family Narrative; and host of This Can't Be That Hard, a business podcast for photographers, Annemie Tonken has made a career out of helping photographers build more confidence in their businesses. We spoke with Tonken about getting her start as a photographer, why marketing to ideal clients is like birdhouse-building, and how to convey your value in an industry where pricing varies wildly.
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October 30, 2021

5 unique engagement photography locations in Calgary, AB

Engagement photos are an irreplaceable opportunity. They capture you and your partner's excitement and the overflowing joy before you dive into the next chapter of your life. During this process, you may be struggling to decide on an engagement location, one that represents you and your partner's journey. Calgary is home to amazing scenery with an abundance of jaw-dropping locations to choose from. If you’re looking for a unique, memorable location to represent your relationship, we compiled a list of striking options in and around the city to spice up your engagement photoshoot. 
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November 12, 2021

Q&A: Documentary Photography and Motherhood with Krystle Schofield (Victoria, B.C.)

Whether she’s photographing a family in their home or a yoga group in their studio, Victoria based Krystle Schofield connects with her clients and their space in a unique way. With her documentary-style approach to photography, Krystle captures those candid, authentic moments of connection. We talked to Krystle about her background in design, her journey through motherhood, and the importance of being seen.
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October 28, 2022

Tips with Taylor Jackson: Book More Mini Sessions!!

Mini sessions are a great way to build a portfolio quickly, and supplement your income during the offseason, but can be really hard. In this blog, Taylor Jackson covers some of the common questions and confusion around mini sessions. He'll also go over pricing, setting up, marketing, and running your mini sessions effectively.
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August 21, 2020

How to use golden hour

How do you use golden hour? What is it? When is it? What types of settings should my camera be set to? Golden hour is a fantastic opportunity for photographers to learn how to utilize natural light and be creative. Before you can have fun though, it is important to learn the what, when, why, and how's of this magical time. Read on for the answers!
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December 7, 2021

Top 6 family photographers in San Francisco Bay Area

Most people have thought about doing a family photography session but just haven’t got around to it. Don’t wait around and let the time pass you. Family photography sessions should be an important part of your life; to document growth and milestones, create a fond memory that you and your children can look back on, and have it hung proudly in your home. San Francisco, California is home to an abundance of talented family photographers. We have compiled a list of the top 6 family photographers in the San Francisco Bay area to choose from. 
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January 25, 2021

How to stand out in a saturated photography industry

When anyone with a smartphone can take a half-decent portrait, you’ve got to find a way to separate yourself from the crowd.
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January 25, 2021

Why CODB isn't what it's cracked up to be in photography

Nobody wants to work for less than they’re worth. But too often, focusing on this one thing ends up hurting early-career photographers who don’t have the experience or client base yet.
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July 4, 2023

8 Tips for Shooting Your First Wedding

Your first wedding shoot as a professional photographer is a big moment and might feel a little daunting. These 8 tips will help you make sure your first wedding shoot is a memory you treasure as much as your clients do!
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July 2, 2020

Headshots vs. personal branding photography

A common mix-up for customers looking to hire a professional photographer for self-portraits is the terminology of “headshots” and “personal branding” photography. We've covered everything you need to know in order to choose the right one for you.
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October 27, 2022

How to Write an "About Me" Bio for your Wedding Photography Website and Bio Examples to Inspire You

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April 13, 2021

Top 5 Maternity & Newborn Photographers in Victoria, BC

Are you in search of the perfect maternity photographer in Victoria, BC to capture the beautiful moments of your pregnancy? Or maybe you are looking for a fantastic newborn photographer to take photos of your sweet baby! Focal has you covered with an array of talented, local Victoria photographers.Here are our top 5 maternity & newborn photographers in Victoria, BC!
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June 30, 2023

Migrating Your Photography Website from Universal Analytics to GA4

As of July 1, 2023, Google Universal Analytics will to longer process data. Learn how to upgrade your tracking to GA4 and improve your insights!
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November 20, 2023

Marketing 101 for Photographers: How to Create Packages that Sell the Experience, not Photos

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February 5, 2021

Your photography business is a store, not an art gallery

The worst mistake a photographer can make is to treat their business like an art gallery and not a store. Essentially, not treating their business like an actual business. Here are 4 tips for transforming your photography into a real business.
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August 12, 2020

6 places to go for your next photoshoot around Victoria, BC

Need a bit of inspiration before you head out the door with your camera? Looking for the perfect place in Victoria for a family or engagement shoot? We’ve got you covered with a list of stellar options in and around the city that will bring your next photoshoot to life.
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February 24, 2020

4 steps to help you find your unique value as a photographer

You can’t be the perfect photographer for everyone. That’s just a fact. So instead, focus on what makes you special and convey that to customers.
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November 20, 2023

Marketing 101 for Photographers: How to use Socials as a Top of the Funnel Marketing Channel

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July 20, 2022

Is Wedding Photography Dying?

Is wedding photography dying? Is the wedding marketing shifting? Hear Taylor Jackson's insight on this topic!
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February 24, 2020

How your photography pricing is losing you dream clients

When a client wants to book a photography package for $1,000, it’s hard for them to understand everything involved in the production. What's missing is the story. What makes your photo sessions a unique experience?
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September 14, 2020

5 tips for starting a photography blog

As a photographer, a blog is an easy and fun way to engage with potential customers and other photographers. So, if you have ever asked yourself, is it even worth it for me to start a blog? The answer is yes! Here are 5 essential tips to help you start your photography blog.
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April 9, 2021

Finding your ideal photography clients starts with you

Reaching your ideal photography clients hinges on one key principle: you don't choose your ideal clients; they choose you. To bring in bookings, focus on what makes you stand out. Then tell your customers about it.
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November 20, 2023

Marketing 101 for Photographers: How to Find Creative Top of the Funnel Marketing Channels

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July 19, 2022

How to Book More Weddings From Your Website

What is website conversion and how does it work? How do I book more weddings from my website? If you're asking these questions then you've come to the right place. Dive into the details on website conversion with Taylor Jackson and Lachlan Shum and learn about what website conversion is, how it works, and how to optimize your website to convert more visitors into paying customers. Learn more and level up your photography business!
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November 9, 2022

What The Focal? Episode 3: A Balancing Act w/ Palms and Lace

The dynamic photography duo, JJ and Alison, join us to talk about their amazing and hectic career balancing photography shoots between Utah and Hawaii.Tune in to hear them talk more about picking up and moving locations as a photographer, what it is like to make your high school sweetheart your business partner, and discussions around braving the pandemic and getting through slow times.
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November 20, 2023

Marketing 101 for Photographers: How to Leverage Content SEO to get more Inquiries

In this engaging and informative lesson from "Marketing 101 for Photographers," we delve into the effective strategy of using a content-driven approach to SEO through blogging, with a focus on local venues and locations.
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June 10, 2020

Best family photography locations around Victoria, BC

With summer's arrival on Vancouver Island, it's the perfect time to gather your family for a morning, afternoon, or evening and make some memories! Discover the best locations for family photoshoots in Victoria.
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March 8, 2021

Your mindset is losing you photography clients

When it comes to business, mindset is everything. A positive mindset and optimistic attitude can truly affect the success of your photography business–and here's how. Here are our 5 tips for shifting your mindset and achieving all your business goals.
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December 22, 2021

Top 7 family photographers in Los Angeles

Los Angeles is home to an incredible amount of creativity. With so much talent in a city full of amazing photographers, we helped narrow down the top 7 family photographers that you can trust to capture your family’s unique personalities and the love you share. 
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October 6, 2021

Top 6 locations for your next family photoshoot in Calgary, AB

When it comes to having an abundance of incredible locations to take family photos, Calgarians have no shortage. We compiled a list of eye-catching options in and around the city to juice up your next family photoshoot. 
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December 29, 2021

Tips and poses for including siblings in newborn portraits

Newborn sessions highlight a new chapter in a parent’s life. In these sessions the newborn should be the star, however, we understand how important it is for parents to have a sibling photo during this exciting period. Capturing the love and impending lifelong friendship is a cherished moment. However, with that being said, we also understand how kids can be. The reality of a sibling photo can be chaotic. To help make your life easier, we compiled a list of tips and poses for including siblings in newborn portraits.
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October 1, 2021

Top 5 reasons to hire a family photographer

Photography has become much more accessible than it has ever been before. We spoke with four experienced family photographers from across the United States and Canada to find out why you should hire a professional for your next shoot.
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November 20, 2023

Marketing 101 for Photographers: How to Leverage Technical SEO to get more Inquiries

In this detailed video lesson from "Marketing 101 for Photographers," we explore a technical-driven approach to SEO, specifically through blogging about local venues and locations.
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September 29, 2021

Growing your Photography Business: One-on-One with Lachlan Shum

Do you want to learn how to better identify and reach you ideal clients? We talk to Focal CEO Lachlan Shum about his history in sales, his disruptive approach to the industry, and why he developed the Business Accelerator Program.
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October 19, 2022

Episode 1: What The Focal? (w/ Lachlan Shum, CEO & Founder of Focal)

In the first-ever episode of What the Focal, join hosts Sierra & Kirsty as they quiz their boss on what made him start Focal. Hear Lachlan talk about side hustling before Focal, slinging RVs and designing hanging clothes racks. Only to be engrossed by how hard it is to get photographers to take his money! 
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June 4, 2021

Q&A: Boudoir and empowerment with Blackfish Collective (Victoria, BC)

Running a photography business can feel like a solitary endeavour. Victoria's Blackfish Collective are proof it doesn't have to be. A co-operative model that "arose out of the notion that creatives can always learn from each other," we spoke with the group about working together and how boudoir photography has led to some of the most rewarding moments of all.
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November 28, 2022

Q&A: Joy Michelle & Lachlan Shum

In this FB Q&A session, photographer and educator Joy Michelle gets in-depth with Lachlan Shum about the origins of Focal, standing out in a competitive industry, attracting your ideal clients, running mini sessions, and much more!
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December 7, 2021

Why you need to book yourself a portrait session

Hiring a photographer is seen as an investment, commonly reserved for special occasions; weddings, graduations, families, etc. Many people wait to hire a photographer until one of those ‘special occasions’ happens in their life and those moments are amazing, but guess what? You deserve to be celebrated just as much! We believe that it is important to have your portrait made at least once because why should you settle for cell phone selfies? Having said that, we have compiled a list of reasons why you should book yourself a portrait session.
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October 28, 2020

How to get more clients

With photography being such a competitive business, it can be hard to stand out among the other photographers in your area and get clients. Especially if you are brand new! But don’t worry. It is possible to start building up your client list at any point in your photography career, and for you, today is that day! This post is going to walk you through how with Focal’s help, you will gain more clients. 
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September 18, 2020

Ask Marlboro: Should I charge for photos on top of my session fees?

Oft-debated in the photography industry is whether photographers should be charging for photos on top of session fees, or if the pricing should all be rolled into one. It’s a question veteran photographer Marlboro Wang has been asked more than once. Read on for why he opts for the all-inclusive approach.
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November 20, 2023

Marketing 101 for Photographers: How to Deal with Difficult Clients

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June 22, 2021

How to turn mini-session clients into full-session clients

Mini sessions are great for a number of reasons as a photographer: they're quick, easy to edit, and you can shoot them in high volumes. But if you want to convert your mini session clients into ones who will pay for your full sessions, there's a trick to doing them well.
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November 18, 2023

Marketing 101 for Photographers: How to Identify & Target Your Ideal Clients

Welcome to our latest episode of Marketing 101, specifically designed for photographers! In this video, we delve deep into the art of identifying and targeting your ideal customers. Whether you're a seasoned professional or just starting out, understanding who your clients are is the key to growing your photography business.
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June 14, 2023

5 Reasons You Should List Your Prices on Your Photography Website

Explore the advantages of listing your photography prices publicly, including letting your work sell itself, qualifying leads, hastening sales, enhancing your professional image, and improving the client's experience. Embrace transparency in your photography business and focus more on capturing those perfect shots.
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June 16, 2023

3 Ways Your Photography Blog Can Help Maximize SEO

Your blog might be one of your most under-utilized tools when it comes to SEO. Find out three easy changes you can make to your posts to unleash the power of your blog and boost your SEO!
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