Time to talk about a controversial subject: publically listing your package prices. Everyone has an opinion, and while it might seem counterintuitive or even frightening to some, we believe adding your pricing to your photography website can be a game changer. Here’s five reasons why:
First and foremost, you are an artist, a creator, a storyteller through your lens. While running a photography business does require some sales skills, your primary job should be to focus on your craft. With your expertise, every click of the shutter button captures a moment, tells a story, and brings out the beauty of your subject.
By listing your prices, you're allowing your work to sell itself. Instead of spending time convincing potential clients of your value, your portfolio and your pricing can do that for you. Let your masterpieces do the talking, freeing you up to focus on what you do best - creating captivating photography.
Price tags aren't just about transparency; they're also about efficiency. By displaying your prices, you're helping to filter out leads who might not be in your target market. This pre-qualifying step ensures that the majority of inquiries you receive are from clients who appreciate your work and understand the value you bring.
Speeding up the sales process is another advantage of listing your prices publicly. Instead of extended discussions about costs, you'll cut straight to the chase. This efficiency allows potential clients to decide quickly if your services fit their budget, speeding up the decision-making process. Your pricing transparency simplifies things, saving both you and your clients precious time.
Showing your prices indicates confidence in your product. It speaks volumes about your business ethos, letting your client know that you're open, transparent, and sure of the value you deliver. It's a small detail that can greatly enhance your professional image.
In today's digital era, consumers prefer easy, frictionless buying experiences. Reaching out to ask for prices adds an extra step in the buyer's journey, which can be a deterrent for potential clients. By listing your prices you're offering a smoother, more comfortable buying experience. Clients appreciate transparency and ease, and a clear pricing structure provides just that. It fosters trust and sets clear expectations, both of which are vital in establishing and maintaining good client relationships.
In conclusion, public pricing not only brings transparency and professionalism to your photography business, but it also helps streamline your sales process, pre-qualifies leads, and enhances your customer's buying experience.
So, why not take a leap of faith and list your prices today? As photographers, we all know the value of clarity - and in the business world, that clarity is just as important in your pricing as it is in your photos.
After all, who wants to play 'hide and seek' with price tags? Just like you do when you're behind the camera, focus on what matters!
