Being a photographer is easier with Focal!

Why should I join Focal?

Ever wished for a way to reach new clients without having to find them yourself? Enter the Focal Marketplace. Our vision is for photographers to succeed on the merits of their work — not SEO, social media, or ads. We want to see you thrive — and find connections with your ideal clients, not price-shoppers or ghosters. Plus, get access to our powerful suite of business tools — all for free.

How does the Marketplace work?

On the Marketplace, your work speaks for itself — you don’t have to worry about ad spending or how your Instagram following compares to the next photographer. Customers browse by location and shoot type (e.g. San Antonio family photographers) and get in touch when they’re ready to book.

Focal’s Marketplace makes handling your customer bookings a breeze. When a customer wants to hire you, they’ll send you an email directly to your inbox. Then, through our powerful CRM (customer relationship management) suite, you can send a customized booking page and payment link to each customer. (Many of our photographers use these tools for their own customers, because it makes their lives so much easier.) We've partnered with Stripe so you can take credit card payments lightning-quick. Plus, our booking manager allows you to keep track of payments and upcoming shoots, so you’ll never miss a thing.

How is Focal different from other directories?

"Photographers first” is our motto. That means we aren’t trying to hide your customer leads from you or manufacture fake ones. We’re not here to get in the way. That’s why your branding is front and center on all your packages — because we want you to grow your business on your terms: set your own prices, control your own bookings, and manage what packages go on the Marketplace.

We also take a lower commission on Focal-generated shoots than other marketplace competitors. On our free tier, we take a 15% booking fee on Marketplace-driven referrals. Plus, once you’ve landed a client through Focal, they’re yours for life.

What does it cost to appear on the Marketplace?

Getting listed on the Marketplace is free. We want to eliminate barriers to early-career photographers looking to grow their business. To keep the Marketplace free on our Starter Plan, we charge a modest 15% commission on bookings generated through Focal. We find this is a fairer payment structure for photographers than other traditional directories.

Which Focal plan is for me: Starter or Partner?

We designed the Focal Starter plan to be an end-to-end solution for newer photographers looking for a professional system to start commercializing their business. It includes all the tools you would need to start offering and booking shoots — and is so simple you can get set up in a day.

Our Partner plan is geared toward seasoned photographers who are booking more than $500 in shoots per month. It allows you to take full control of your branding by using your own custom domain and a 0% fee on bookings you take on your own customers.

Read more on pricing here.

When will the Marketplace launch in my city?

Right now, the Marketplace is in beta stage. We’re actively registering new users across North America. Once we’ve reached a viable threshold of photographers in your area, we can launch the Marketplace and promote it. In the meantime, you can take advantage of our CRM suite to create jaw-dropping packages, manage bookings, and accept credit card payments. You can also gain access to our free one-on-one Business Accelerator program, designed to assess your photography business goals and help you chart a path to reach them.

How do you plan to promote the Marketplace and drive bookings for my shoots?

At Focal, your success is our success — and that extends to the way we promote the Marketplace. We know the whole point of listing your business is getting seen. When we launch the Marketplace in your area, we’ll be taking a multilayered approach: Google Ads, SEO optimization, targeted Facebook groups, and content marketing aimed at attracting your ideal customers. Interested in being featured in a Q&A piece on our Blog? Send us an email at

How do I get started?

Register here for free and get started on creating packages within seconds.

Need more help?

Check out our knowledge base help center

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