WE BELIEVE IN EMPOWERING PHOTOGRAPHERS

Free Business
Accelerator Program

One-on-one mentorship consulting from seasoned photographers
and industry marketing experts, all for free

FOCAL BUSINESS ACCELERATOR PROGRAM

Are you trying to take your business to the next level?

Lachlan Shum

Co-Founder, CEO of Focal

Has your photography business reached a plateau? Are you feeling like you need a little push to get over the hump? Does it feel like your business needs rebranding, or you’re stuck building up a regular client base? As if, after years of work and training, your business isn’t getting the traction you’d anticipated?

The Focal Business Accelerator Program is here to help. This program is for photographers who have put in the work, but just need a nudge getting to the top of the mountain. We are the guides who are already acclimatized and have done this trek a hundred times before.

We'll help you take a hard look at your business, your customers, and yourself. Then, we'll help you come up with a streamlined and repeatable way to reach your ideal clients, get more bookings, and accelerate your business.

Ready to start?

LET'S DIVE INTO YOUR BUSINESS

Program Overview

Session 1: Discovery

Our first Business Accelerator session will be all about identifying who you are as a photographer. We'll get to know your business, your story, and your goals for the future. Then, we'll take an in-depth approach to analyzing your current state. This will include:

1. Identifying your ideal client and what makes you unique from other photographers
2. Reviewing your website and social profiles, and identifying what's working - and what isn't
3. Understanding where your customers come from (Customer Buying Journeys, Web Traffic, Social Media Engagement, and Conversions)

Your post-session work: Build ideal client personas

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Session 2: Conveying Value

Our second Business Accelerator session will begin to put our discovery insights to use. We'll take your ideal client personas and learn to:

1. Convey your unique value to your ideal customers at every touch point (website, social media, and booking process)
2. Think of your website as a store, not an art gallery
3. Build tangible, ready-to-book photoshoot packages that speak to your ideal customer with Focal

Your post-session work: Build customer buying journeys for each of your ideal customer personas

Session 3: Putting it into Action

In our final Business Accelerator session, we will put those customer buying journeys to use by:

1. Building a streamlined, professional workflow and booking process with Focal
2. Planning a profitable giveaway contest to test out our new customer buying journeys
3. Up-selling contest winners with additional photos

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FREE ONE-ON-ONE MENTORSHIP

Why Free?

At Focal, we believe in empowering photographers for the good of the industry. By helping elevate the education, service, and skill of photographers, we can contribute to the overall industry by preventing dilution, increasing photography value, and improving customer experiences.

Get Help from Anywhere

The Focal Business Accelerator program is here for anyone, wherever you are

Ongoing Basis

Our Business Accelerator is not the end of your mentorship. We'll give you access to our Accelerator Facebook group, where you can continue to get in-depth feedback about your business

Support

We get that being a photographer is hard. You're building a small business in a highly competitive industry. Whether you're a beginner or veteran, we all feel a bit lonely sometimes. Focal is here to help.

2-Month Free Trial of Focal

By participating in the Focal Business Accelerator program, you'll get an exclusive 2-month free trial of our Partner Plan on the Focal Booking Platform

Application for the Focal Business Accelerator
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Applications are typically reviewed in 1-3 business days. We will contact you by email to let you know about the status of your application.

By applying for the Focal Business Accelerator Program, you consent to being added to our mailing list. We'll only send you useful educational resources!

FAQs

Let's answer some of your questions

Who gets accepted to the program?

While we do our best to accept as many photographers as possible into the Business Accelerator, due to high registration volume, you may be put on a waitlist. Priority will be given to photographers based on urgency and program fit.

How long does the program take?

Typically, we will schedule sessions once a week and have the program completed in under a month. This gives you adequate time to complete independent work and to properly reflect on your business and customers.

How are the sessions conducted?

All of our mentorship sessions are conducted over Zoom or Google Meet.

What if I'm a photographer that's just starting out?

While we're thrilled you're interested in the Business Accelerator, this program isn't the best fit for you as many of the concepts require previous experience with paying clients. That said, we still want to help. Please shoot us an email at contact@bookfocal.com and we will be happy to point you towards some resources that can help.

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