$935 USD + $50/Month
WEbsite + Hosting | Investment Guide | Packages | Booking & Payment System | Client CRM

Everything you need to take your business to the next level

All built for you in under 5 business days by our team of professional writers, designers & marketers


Check out the amazing websites we've built for photographers all over the world

Nikki Elizabeth Photography - East Tennessee



Marlboro Wang Photo - Victoria, BC Canada


Rainbows & Hot Fudge - Paia, Maui



Ooh Ooh Darling - Victoria, BC Canada



Working with Lachlan and Focal has been an exceptional experience. Trying to build my photography business had left me confused, stuck and exhausted. After partnering up with these guys, things started getting easier. Now I have a website that I love, clear and easy-to-book packages and confidence about how to continue to grow and market my business. I started booking clients with Focal almost immediately and couldn’t be happier with this experience! Thank so much Lachlan and the Focal team!!

Melissa Whittington - Rainbows & Hot Fudge
Paia, Maui

Let's build your business today

Website + Hosting

Is the idea of building a website yourself overwhelming? Focal is here to build you a professional, optimized website that just works. Giving you the confidence to grow your business without the burden of fussing with things like site speed, alt tags, meta titles, user journeys, call-to-actions... you get the point.

Edit your website photos, copy and blog on the fly through a simple editor

Mobile friendly, SEO-optimized and secure SSL certificates to ensure your customers can find you

Custom domain: Bring your own domain or buy one through us

See an example site

Investment Guide + 3 Custom Packages

Have you ever had clients ask "how much is it?" even when your pricing is right on your website? Focal makes it easy for clients to understand the shoots you offer and find the right one for them.

Interactive e-commerce design generates up to 4x more booking inquiries than standard investment pages

Packages that tell the story behind your work, not just the price and number of photos

Edit & build more packages on the fly with Focal's simple-to-use Package Builder

Learn more about Package Builder

Create seamless and professional client booking pages

No more chasing down clients to pay you! Focal's client booking pages & automated emails show you mean business. Payments are typically made within 1 day of receiving invoices.

Send off a booking in minutes

Set the date, time and meeting place and then send clients a public booking link so they aren't digging through their emails

Calls to Action & Payment Policies right on your booking page encourage customers to pay on-time

Learn more about Bookings & Payments

Let's start building your business today

Book a Consultation

Start by booking a simple consultation with the Focal team. We will:
1. Get to know you and your business & brand
2. Learn about your ideal client and craft a strategy to speak to their needs
3. Discuss the vision for your website and packages you offer
4. Answer any of your questions about the process

Book a Consultation

Designing your Site

We will:
1. Set up the website hosting
2. Write dazzling website copy that lets your personality shine through
3. Build you an Investment Guide and 3 Packages
4. Complete the work within 5 business days

Review & Support

After your website is complete, we'll schedule a final call to:
1. Walk you through your new website, investment guide and packages
2. Show you how to edit your website, investment guide and build more packages
3. Show you how to take bookings & payments with Focal
4. You'll receive 1.5 hours of design credit for any final changes to your website
5. Additional design hours can be purchased for $45 USD/hr.

Book a consult

Let's start building your business today

What if I don't have my own domain?

Our team can help you purchase a domain through Google Domains. Generally, the cost is around $20/year. We'll connect this domain to your website.

Can you provide custom integrations like Mailchimp?

Yes! Additional website design hours can be purchased for $45 USD/hr.

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