Simple All-in One

Website & Backend System For Photographers

Pay $175 to Get Started!Or Book a Free Consultation!
Built for you, with you

How it Works



We take the time to understand your vision and build you a website that truly feels yours.



We send you screenshots every day to show you progress and hear your feedback.


First Draft

You get to see a functioning first draft of your site via live preview link with fully functioning packages, galleries and blog.



We help you transfer your domain to your new site as well as configure everything you need for SEO. We show you around how to operate the backend of your site!

We love empowering photographers

Photographer Love

BookFocal built my website exactly how I wanted it, based on the awesome templates that they provide. They had amazing customer service and a high quality ongoing product that is ever improving. I would highly recommend them for photographers or videographers who are looking for a more simplistic design and aren’t in need of full customization on their website but value simplicity over all else. Lachlan and his team are sure to make you happy with your site guaranteed!

CJ McCullough
CJ Mccullough photography

From start to finished product, Lachlan and his team were attentive to who I am as a business owner and how I love to treat my clients. My brand is reflective of that and so is my new Focal website. They're fast to respond and eager to help which is rare these days.

I absolutely recommend team Focal.

Sean Thurston
Sean Thurston Photography

They rebuilt my website with my personality and image in mind! They are so good the first draft was the final product!! My last website I'd been building for about 3 years, well they built a better one in a week. Lachlan and his team did an amazing job and I'm so happy I went with these guys!

Hank Miller
Hank miller photography

It has been an absolute joy working with Focal as they built me a new website. The team at Focal listened to all my needs for my website and responded within minutes every time I had a question. I couldn't be more happier with the results! My website is phenomenal now, and because of all the extras they implemented onto it I can now do away with some of the third party applications that I was using. Everything is built right into my website which has greatly increased my CRM as well as my SEO. Anyone looking to have their website built should look no further than this company. From the CEO that I spoke with to the people working directly on my website have been amazing. Usually I have a few cons when I write a review but I couldn't find anything I didn't like about the entire process. Will be doing business with Focal from hence forth.

Steve Pennington
Penntography Studios

I am blown away by the experience I have had with Lachlan and his team at Focal!  Everything from a personal one on one consult for my new website to making me video walking me through the process to make a website adjustment, never once have I felt that I was just another customer! It's rare to find a company that says "They are always here to help." and truly mean it!

Jeffrey Larsen
Larsen wedding Photography

Wow! I seriously cannot say enough good about Focal! As a photographer, I have definitely hit some bumps in the road when it comes to the business side of things. Whether that means trouble marketing, putting myself out there, or finding my ideal clients, there is always something to improve. When I started working with Focal, I knew it would be a game changer for my business. Everyone is so nice and genuinely wants to see me succeed. I cannot thank Lachlan and Martin enough for helping me become the business owner I am today. If you have any doubt about working with Focal, Im here telling you to DO IT! You wont regret it.

Nikki Elizabeth
Nikki Elizabeth photography

The team at Focal has been a huge help to my photography business, always treating me well and not just as "another photographer".  I love using the booking system to keep track of my clients, payments and packages all in one place! It keeps everything so organized. The marketplace feature brings in new clients that I never would have had. I've been on other photography directories, but none compare even remotely to the value I've gotten from Focal. Truly grateful to be part of this initiative!

Naomi Maya
Naomi Maya Photography

I can't even begin to describe how amazing Focal has been and the impact they have had on my business! Their customer service is beyond amazing. They really care about your success in the industry as a photographer, but also care equally about the clients who are  booking to ensure they have the best experience, start to finish... it's such a win win when you feel like you have a team behind you that aligns with your values!Their marketplace has been incredible for bringing in bookings, and their booking system has really improved how I go about scheduling clients. Focal changed the way I go about my business for all of the best reasons! Cannot recommend them enough! Lachlan and the whole team are just wonderful, and truly care in your success.

Christin Carruthers
Ooh ooh darling photography
Is Focal for you?

If you're a photographer that wants easy

We can help.

Book a Consult

If hearing words like SEO, meta titles, mobile-first responsiveness or conversion put you to sleep - you're in the right place.

We designed Focal to level the playing field for photographers. We believe you should succeed on the amazing experiences and art you create. Not how good you are at building a website.

Everything about the Focal platform is designed to be functional and easy. That means if you're a photographer that wants to be able adjust every bit of padding and tweak each font - FOCAL IS NOT FOR YOU.

If you're a photographer who every time you try to adjust something on your website it breaks and now you haven't updated it in 5 years. We are here to help.

Build packages, sell mini sessions, send contracts and create bookings: all for free!

Create Rich Packages

Your work is special; it deserves more than a line of text and a price. With Focal, clients see the value in what you offer with experience-driven Packages.

"With Focal, I love when I get an inquiry and the customer already knows what they want. They already have all the information and they just want to book" - Christin C.

Watch the Video

Sell Mini Sessions

Setting up mini sessions is simple with Focal. Set a start and end time, schedule breaks and easily generate time-slots. Clients can book and pay instantly!

Client payment receipts are fully automated and you can easily add up-sells for additional photos or products to their booking after the shoot!

Set up and start selling profitable minis in 15 minutes!

Watch the Video

Bookings, Contracts & Payments. All-In-One

Focal's client booking pages & automated emails show you mean business. Booking clients is easy and seamless. No messing around with settings and getting things configured. It's as simple as linking your bank, creating a package, and attaching it to a booking. The rest is automated!

Watch the Video


Focal is a turn-key solution to take your business to the next level

Scott robert lim X Focal Offer

No Risk

Whether it's responding to your messages late at night or talking with you every day during the building process - the goal of Focal has always been to help photographers.

That's why building a website with Focal is 100% risk free. You'll get to see a live preview of your website before we launch, and you're eligible for a full refund at anytime until launch.

Claim your slot by paying the first $175 monthly instalment, and you'll have access to our calendar to book a consultation with the team!

Get Started for $175Or Book a Free Consultation!
Book a meet & Greet

Got Questions? We Love Questions! Let's Chat!

Let you and your photos shine

Simple Design

Focal sites are all about simplicity and functionality. Deliver a seamless client experience and provide a canvas for your photos and personality to shine.

Focal comes with everything you need to run your business.

Full Website Setup + Hosting

Our team will setup your brand new website all for you. Complete with a fully featured blog and portfolio galleries. Plus all that stuff you know you need like SEO, internal linking, sitemap, google search console and more! When we're done you get access to a simple easy-to-use editor where you can add blog posts and galleries without ever worrying about breaking your website

Investment Guide + Packages

Our team will create rich packages for you that will have clients falling in love right on your website. Photographers that use Focal find that they spend 90% less time emailing with clients because they already know which package they want!

Calendar Booking System + Contracts + Payments

You'll get access to Focal's full suite of business tools so you can run your business seamlessly. Clients can see your live availability and making booking requests for times your free. Easily send bookings, contracts and payment links to clients all from one dashboard!


How is Focal different from other website providers like Squarespace, Pixieset and others?

Unlike self-serve website builders, Focal builds your website completely for you . We work with you collaboratively to understand you and build a website that truly feels like yours. Focal sites come completely built with built-in SEO, blog and portfolio galleries functionality. Easily make changes, add galleries or write blog posts through our simple editor. Plus, you get access to our professional booking system which includes: packages, bookings, contracts and payments. All in one place. You also get listed on the Focal Marketplace.

Can I edit my site after it's completed and delivered to me?

Yes, Focal websites are designed to be easy to maintain and update! You can easily add new blog posts, new galleries and packages.

That in mind, we always let photographers know that if they looking for a website where they can drag around and re-arrange their layout or adjust every little bit of padding. Focal is not for them! Focal sites are designed to be like a sandbox where you can't break anything.

It's simple to change out photos, text and add new content and you'll never break anything!

How will Focal help me with SEO?

We always want to make it clear that a Focal site will not magically launch you to page one of google. However, a Focal site comes with the infrastructure and ease to get you there! With a Focal site, it's easy to publish new galleries and blog posts with correctly structured SEO to help you rank.

What are the fees of the Focal Booking System?

Focal is backed by Stripe's connect payment structure. Payments through Stripe incur a standard 2.9% + $30 cent fee per transaction. Focal does not take any additional fees above Stripe's mandated transaction fee.

Clients can pay by credit card, google pay, apple pay or even outside the platform.

Is Focal for me?

If you're looking for a professional, extremely easy to use, all-in one system for your website, contracts, booking and payments - yes!

If you want a website where you can customize every font size, every bit of padding or you want to build brand new page layouts - Focal is not for you!

If your goal is to focus on your photography while Focal does the work for you, book a consult!

Does Focal do gallery delivery?

Not yet, but we are working on releasing a gallery delivery feature soon!

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Focal | Simple + All-in One

Website + Booking System