Packages that sell

The Future of

Show clients your work is more than just photos - it’s an experience

Stand out from the crowd with Focal

Set your prices, create unforgettable packages and take payments - all in one place

try it for free
Or Book a Demo and Receive a Partner Plan Trial for 30 days


I am sure Focal is the future. Focal helped me market my family and headshot sessions, and I grew my business by $12,000 in a year. Everything is clearly laid out and easy for customers to book.

Marlboro Wang -
Give customers the information they want

Are customers constantly asking you: How much does it cost? What do I get?

Lachlan Shum

Co-Founder, CEO of Focal

It’s a common issue in photography, but the answer is simple: a customer can't buy something until they know what you’re offering.

Now, you’re probably thinking: but I have my prices listed right on my website.

But if that’s all you are listing — X number of photos, X number of hours for $Y — you’re doing your work a disservice.

Imagine you walk into a car dealership and the salesperson says, “here’s a car with 150 horsepower, four doors and a steering wheel. Now here’s what it costs.” Sure, it’s something, but what kind of an impression does that leave? Where’s the fun stuff? How is it going to make you feel? How did they design the car to kick ass, make you feel amazing, and get you home safely?

As a photographer, you’re selling an experience — not X number of photos. Your packages need to instill that experience in your customers’ minds. You want them to imagine what it will be like to book that package with you. You want them to get excited about the shoot — from your approach to lighting, to your winning personality, to the way you direct them in front of the camera.

That’s why Focal helps you build detailed, ready-to-book packages so your clients don’t have to ask “how much,” or “what will the shoot be like?” (And you don’t have to answer the same repeated inquiries.) Our Packages showcase your work in a way that wins customers over, by giving them what they want to know - so they don't have to ask. They're just ready to book.


More Website Booking Inquiries


More Engagement & Time Spent on Page


Fewer Emails from Inquiry to Booking

Elevate your online marketing

We designed Focal's revolutionary Storefront and Booking System to integrate seamlessly with your website, Instagram, or Facebook, so you can easily capture more of your potential clients

Increase your booking conversion by up to 85%

Control your brand with easy, ready-to-book packages that interface seamlessly with your website, Facebook, or Instagram.

Link your pricing page or calls to action to your Focal Storefront or Packages to book more clients

See example Storefront

Showcase your work with stunning packages

Focal's Storefront and Packages are designed to sell. By anticipating clients' questions such as pricing, policies, and FAQs, and building them into our rich photoshoot package pages, clients typically book in 2 emails instead of 30.

Take control of your photoshoot packages through the Focal Dashboard

Categorize your packages so customers only see what they're looking for (e.g. weddings or headshots)

Integrate Google or Facebook Reviews to show off those raving testimonials

See example PACKAGE

Create seamless and professional client booking pages

No more chasing down clients to pay you! Focal's client booking pages are professional and show you mean business. Payments are typically made within 1 day of receiving Focal invoices.

Send off a booking in minutes

Set the date, time, and meeting place and then send clients a public booking link so they aren't digging through their emails

Fully automated booking, email notifications, and customizable checkout

Payments directly routed to your bank account, including financial tracking and management

Calls to Action & Payment Policies right on your booking page encourage customers to pay on-time

See example BOOKING

Show clients your work is more than just photos - it’s an experience

Build packages that sell with Focal

Try it now FREE
Or Book a Demo and Receive a Partner Plan Trial for 30 days


Being a photographer is easier with Focal


"Everything's filtered right [to my dashboard], and [I'm] able to sort and filter and manage all the clients and dates and times and payments all in one spot. It's been fantastic. Everyone's willing to answer questions, no matter what time of day I reach out.



Focal helps the client understand your services in a clear way, and helps you keep everything organized so that it doesn’t become overwhelming.



Focal has given me the chance to connect not just with clients, but within the photography community. It’s been amazing to be so supported by a dedicated and passion-fuelled team. Focal sees the value in photographers and are always committed to delivering incredible experiences to their clients. I love being a part of that!


We want to see you succeed.

At Focal, we truly value you as a photographer. We empathize that in order to pursue your passion, you have to wear a lot of different hats. From small business owner, to salesperson, to artist or accountant, our goal is help you lighten the load. That's why we offer a number of free services to our users to help ensure you succeed and feel supported as an artist and entrepreneur.

Book a demo

Satisfaction Guarantee

We really don't want your money unless you are getting good value out of our product. If, at any time, you feel Focal isn't delivering on its promises, we will refund your subscription or extend your free trial until we can change your mind.

Storefront & Package Curation

We want you to be able to show off your best work with Focal, but we know that sometimes it can be hard writing about yourself and what you do. That's why our team of talented writers are here to give you a helping hand and ensure your Storefront & Packages convey your value as a photographer.

Hands-On Support

We aren't like other companies that are going to leave you with a 200-page instruction manual and expect you to figure it out. Our team is always excited to jump on a Zoom call or reply to your Instagram DMs. We'll happily show you how to get Focal working the way you want for your business.


Because everyone can use a little help from their friends.

Focal University

The blog where photography meets business


Business Accelerator Program

One-on-one business consulting


Professional Presets

Tailored Lightroom presets to level-up your photos



Let's answer some of your questions

I already have an investments page on my website. How is Focal different?

We’ve designed our packages to go beyond the usual “X number of photos for $Y” formula. We feel it’s missing a major piece of the picture: telling your story as a photographer — and in turn, conveying value. What makes you special as a photographer? What do you do that nobody else can do? We’ve built our packages to put your story front and center.

Imagine you’re shopping for a camper van. The first three places you visit list only the price and the miles per gallon. But then you come to a lot where the salesperson takes you into an RV, makes a fist, and punches the roof. They tell you how the RV was built to withstand heavy snowfall during the winter. The roof is stronger and more durable than other models. Which camper van are you going to remember?

Which Focal plan is for me: Starter or Partner?

We designed the Focal Starter plan to be an end-to-end solution for newer photographers looking for a professional system to start commercializing their business. It includes all the tools you would need to start offering and booking shoots — and is so simple you can get set up in a day.

Our Partner plan is geared toward seasoned photographers who are booking more than $500 in shoots per month. It allows you to take full control of your branding by using your own custom domain and a zero % fee on bookings you take through the platform.

How does Focal help me book more clients?

Instead of being ghosted after sending your prices, or having customers visit your website and bouncing, Focal provides you with tools to convert more of those leads. Our Storefront and Packages convey what make you unique as a photographer — a formula that leads to better matches with your clients and happier, long-term customers.

What happens when I schedule a demo?

Our demo calls usually go 30-45 minutes. We want to get to know you and your business before we explore how Focal could improve your workflow. Once we've introduced ourselves, we'll take you through a demo of the platform to show you exactly how you would set up your Storefront, connect it to your website, and take bookings. Then, if you're ready to sign up, we'll apply a free trial of the Partner plan and take you through the registration process step-by-step. Most photographers get their Focal Storefront set up and integrated into their website the same day and are taking bookings by the evening.

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