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5 Star Google Rating
I love working with Focal!! Their excellent customer service and commitment to creating a platform that works for photographers is admirable and I have already seen the difference it has made in my business. I discovered them after listening to a podcast and I am SO GLAD that I did!! It’s amazing to have backend help through not only their free accelerator program, but also through their personalized advice, and knowing that they are doing the SEO work behind the scenes to make sure my packages are being seen by the right people!! I can’t thank them enough and I can’t wait to continue working with them :)
Wow! I seriously cannot say enough good about Focal! As a photographer, I have definitely hit some bumps in the road when it comes to the business side of things. Whether that means trouble marketing, putting myself out there, or finding my ideal clients, there is always something to improve. When I started working with Focal, I knew it would be a game changer for my business. Everyone is so nice and genuinely wants to see me succeed. I cannot thank Lachlan and Martin enough for helping me become the business owner I am today. If you have any doubt about working with Focal, Im here telling you to DO IT! You wont regret it.
Focal has made a huge difference in the recent success of Starfish Photography - both because of the additional work they have brought in through their platform for photographers but also as a result of the excellent customer service and genuine commitment to helping photographers improve their businesses. The staff have been responsive, informative, professional and friendly throughout our communications and they regularly check in to inquire about our experience with the platform and ask if there is anything we need. I appreciate their business model that does not demand an up-front membership fee and instead is based on a commission from bookings. I am looking forward to accessing more of Focal's services when I have the time, such as their mentorship program for photographers, which I've heard wonderful things about!
When Focal first contacted me I was skeptical, very skeptical. Having been approached by Airbnb, Flytographer, Localgrapher, Travelgrapher, Younameitgrapher...
Focal is the first photographer market place I've seen that REALLY puts the photographer first, allowing us to create our own pricing and packages and then promotes us for a very reasonable fee.
Honestly Focal has been SO good to me I feel guilty, hence my lengthy review to help ease my conciseness. If you're on the fence about joining don't be, there's nothing to loose and everything to gain.
Thank you Lachlan and the entire Focal team for your dedication and commitment to creating a fair photography marketplace.
Our vision is for photographers to succeed on the merits of their work - not SEO, social media, or ads
Show off the amazing shoots you offer so clients can find and book them.
Simple and easy-to-set-up package templates
Designed to sell clients on you and the experience you provide — not just photos.
Integrated Google or Facebook Reviews to show off your raving testimonials
With Focal, your work and your brand come first. You set your prices; you create your packages. You decide what to offer on the Marketplace.
Integrated social links
Fully customizable branding
Have you ever thought of how hard it is for a customer to find a photographer? Try Googling for one in your area now: you’ll be met with a dozen different website layouts, half of which don’t have any pricing information, and another quarter of which won’t have any details on how to book — and that’s before you’ve gotten through the first page of search results. Focal's Marketplace simplifies that process, ensuring the best match between photographers and their clients.
On the Marketplace, your work speaks for itself — you don’t have to worry about ad spending or how your Instagram following compares to the next photographer. Customers browse by location and shoot type (e.g. San Antonio family photographers) and get in touch when they’re ready to book.
For photographers, Focal’s Marketplace makes handling bookings a breeze. When a customer wants to hire you, they’ll send you an email directly to your inbox. Then, through our powerful CRM (customer relationship management) suite, you can send a customized booking page and payment link to each customer. (Many of our photographers use these tools for their own customers, because it makes their lives so much easier.) We've partnered with Stripe so you can take credit card payments lightning-quick. Plus, our booking manager allows you to keep track of payments and upcoming shoots, so you’ll never miss a thing.
"Photographers first” is our motto. That means we aren’t trying to hide your customer leads from you or manufacture fake ones. We’re not here to get in the way. That’s why your branding is front and center on all your packages — because we want you to grow your business on your terms: set your own prices, control your own bookings, and manage what packages go on the Marketplace.
Your style is unique — but a price tag and list of shots doesn’t convey any part of what makes you special. And if that’s all your customer sees, then that’s all they have to compare you with the next photographer.
Our data shows that customers are more likely to book photoshoots when they can imagine the experience they're booking. Our packages are designed to tell the story of your shoots, giving your customers something tangible to purchase instead of "$X for Y hours of coverage."
And when your customers are ready to book you? There's no long chain of back-and-forth emails deciding on details. Everything's already been covered. They just book.
We designed the Focal Starter plan to be an end-to-end solution for newer photographers looking for a professional system to start commercializing their business. It includes all the tools you would need to start offering and booking shoots — and is so simple you can get set up in a day.
Our Partner plan is geared toward seasoned photographers who are booking more than $500 in shoots per month. It allows you to take full control of your branding by using your own custom domain and a 0% fee on bookings on your own clients through the platform. The 15% fee still applies to customers that book you through the Focal Marketplace.
Getting listed on the Marketplace is free. We want to eliminate barriers to photographers looking to grow their business. We charge a modest 15% commission on bookings generated through Focal. We find this is a fairer payment structure for photographers than other traditional directories.
Right now, the Marketplace is in beta stage. We’re actively recruiting new users across North America. Once we’ve reached a viable threshold of photographers in your area, we can launch the Marketplace and promote it. In the meantime, you can take advantage of our CRM suite to create jaw-dropping packages, manage bookings, and accept credit card payments. You can also gain access to our free one-on-one Business Accelerator program, designed to assess your photography business goals and help you chart a path to reach them.
At Focal, your success is our success — and that extends to the way we promote the Marketplace. We know the whole point of listing your business is getting seen. When we launch the Marketplace in your area, we’ll be taking a multilayered approach: Google Ads, SEO optimization, targeted Facebook groups, and content marketing aimed at attracting your ideal customers. Interested in being featured in a Q&A piece on our Blog? Send us an email at email@example.com.
Our demo calls usually go 30-45 minutes. We want to get to know you and your business before we explore how Focal could improve your workflow. Once we've introduced ourselves, we'll take you through a demo of the platform to show you exactly how you would set up your portfolio, connect it to your website, and take bookings. Then, if you're ready to sign up, we'll apply a free trial of the Partner plan and take you through the registration process step-by-step. Most photographers get their Focal Portfolios set up and integrated into their website the same day and are taking bookings by the evening.