We believe in making the photography industry a better place

A place where anyone can easily find the perfect photographer to tell their important stories. Where photographers are empowered to succeed on the basis of their art — not SEO, Instagram, or ads.

How it works

How we are doing it

Happy customers + empowered photographers = better photography industry

Finding and hiring a great trusted photographer can be a cumbersome and daunting process. Companies have attempted to solve this problem, but have done so at the expense of devaluing the artists and entrepreneurs who make their livings in the industry.

We wanted Focal to be different. Today, our online photography marketplace bookfocal.com makes hiring top-vetted photographers easier than ever — all while offering a platform that enables photographers to realize the value of their art.

Join Focal


We're a passionate bunch.

We love photography and want to see the industry thrive. It's why we work hard to empower professionals and mentor new photographers, while creating a hub where anyone can find the right photographer with ease.

Lachlan Shum

Co-Founder, CEO

Jason Mah Ming

Co-Founder, CFO

Marlboro Wang

Partner Photographer

Tom Kirk


Zoe Mathers

Development Lead

Martin Bauman

Development Lead

Isaac Jones

Success! Thank you for subscribing.
Oops! Something went wrong while submitting the form.