We believe in making the photography industry a better place

A place where photographers are empowered to succeed on the basis of their art — not SEO, Instagram, or ads.

Focal Website & Backend Platform



We're a passionate bunch.

We love photography and want to see the industry thrive. We also share one thing in common: we're not afraid to be different. It's why we work hard to create tools that empower professionals and break the mould. And we do it all while providing personal, hands-on support that is second-to-none.

Lachlan Shum

Founder, CEO

Jason Mah Ming

Investor, CFO

Tom Kirk

Software Developer

Tylan Bayley-McPherson

Software Developer

Matthew Wang

Software Developer

Nathalie Heyden

Community Manager

Heidi Suen

Website Designer

Max Cameron

Website Designer

Harry Davies

Customer Success Manager

Kirsty Tait

Web & UX Designer

Cary Jones

Website Designer

Cicely Farlette

Website Designer

Ben Joubert

Photographer Partnerships Manager

Oscar Blyth

Photographer Partnerships

Sierra Murguly

Community Development

Kimi Moore

Web & UX Designer

Sebastian Huxley

Content Designer

Marlboro Wang

Photographer Liason
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