The Website Creator

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Create your dream website in minutes, with Focal.
Photographers on the Waitlist

Introducing the
Focal Creator Plan

Ever wonder why you need a separate subscription for your website, CRM, payment system & gallery delivery? You shouldn't have to. With Focal, get everything you need for your business, all-in-one.


$1895 Design Fee

+ $55 / Month Hosting & Backend

(Payment Plans & Annual Plans Available at Discount)

Comprehensive Website with Integrated Booking Backend Designed for You with Advanced Customization & SEO Blog

Advanced Website Foundation Design & Customization

Full Booking Backend (Packages, Bookings, Contracts, Payments, Email Tracking, Galleries, Mini Sessions, Calendar)

SEO Blog, About, Client Love & Portfolio Galleries

Easy Post-Launch Editor & Advanced Customization Support (Images, Text & More)

Built for you, with you

How It Works


Pay Design Fee

Start by paying the Focal design fee 100% risk free.

You're eligible for a full refund at anytime until launch.


Pick Your Foundation & Theme

Pick from our high-end website foundations and carefully curated color theme options.


Upload Content

Send us your best portfolio images, share some photos of you and your logo!

After submitting your content you'll be able to book a meeting with our team!


Meet with Us!

At the meeting we'll preview your website and introduce you to the Focal backend!

From there, we'll get you ready to launch your site!

Explore the Theme Foundations

Explore the Theme Foundations (Creator)

Beautiful themes designed to let your work take center stage

Wanderlust Foundation

Flow Foundation (Creator Plan Exclusive)

See The Wanderlust Sample SiteSee The Flow Sample Site

Creator Sample Sites

See the Creator Sample Websites with Integrated Backend Booking System

Focal builds you everything you need to run your business.

Full Website Design + Hosting

Our team will setup your brand new website all for you. Plus all that stuff you know you need like SEO, internal linking, sitemap, google search console and more! When we're done you get access to a simple easy-to-use editor where you won't ever have to worry about breaking your website

Investment Guide + Packages

Our team will create rich packages for you that will have clients falling in love right on your website. Photographers that use Focal find that they spend 90% less time emailing with clients because they already know which package they want!

Calendar Booking System + Contracts + Payments

You'll get access to Focal's full suite of business tools so you can run your business seamlessly. Clients can see your live availability and make booking requests. Easily send bookings, contracts and payment links to clients all from one dashboard!


Backend Features Overview


Pricing doesn't need to be boring! Show off the amazing experience you provide with engaging landing pages designed to elevate your value to clients

Bookings, Contracts & Payments

Get booked easily with a system that is as easy for you as it is for your clients. Clients can review their booking, sign their contract and pay by credit card all on the same page

Mini Sessions

Set up mini sessions easily by generating time slots, sending clients your landing page link and accepting payments instantly

Email Tracking

Never again wonder if a client read your email! Focal's automated booking emails show email delivery, open and click activity!

Google Calendar Integration

Block off days on your booking calendar easily with direct integration to your google calendar events

Galleries (beta)

Deliver photos seamlessly using our simple gallery delivery. 10GB storage included!


How is Focal Creator different from other website providers like Squarespace, Pixieset and others?

Unlike self-serve website builders, Focal builds your website completely for you. We work with you collaboratively to understand you and build a website that is truly yours. Plus, you get access to our professional booking system which includes: packages, bookings, contracts and payments. All in one place. You also get listed on the Focal Marketplace.

Can I edit my site after it's completed and delivered to me?

Yes, Focal websites are designed to be easy to maintain and update! You can quickly add new content and packages.

With that in mind, we always let photographers know that if they are looking for a website where they can drag around and re-arrange their layout or adjust every little bit of padding. Focal is not for them! Focal sites are designed to be like a sandbox where you can't break anything.

It's simple to change out photos, text and add new content and you'll never break anything!

How will Focal help me with SEO?

We always want to make it clear that a Focal site will not magically launch you to page one of google. However, a Focal site comes with the infrastructure and ease to get you there!

What are the fees of the Focal Booking System?

Focal is backed by Stripe's connect payment structure. Payments through Stripe incur a standard 2.9% + $30 cent fee per transaction. Focal does not take any additional fees above Stripe's mandated transaction fee.

Clients can pay by credit card, google pay, apple pay or even outside the platform.

Is Focal for me?

If you're looking for a professional, extremely easy to use, all-in one system for your website, contracts, booking and payments - yes!

If you want a website where you can customize every font size, every bit of padding or you want to build brand new page layouts - Focal is not for you!

If your goal is to focus on your photography while Focal does the work for you, book a consult!

Does Focal do gallery delivery?

Yes! Our simple gallery delivery system is now in beta with 10GB of storage included in the creator plan!

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