A photographer works at her laptop computer.

How to master your customer journey as a photographer

May 3, 2021

Have you ever felt like your photography website's traffic isn't leading to any bookings? Figuring out your customer journey can go a long way to solving that.

Getting it right is about planning your customer's experience at every interaction and touchpoint along the way: from the moment they find your work -- whether on your website or Instagram -- to after the shoot when you follow up for a review.

Does it feel like your business needs rebranding, or you’re stuck building up a regular client base? The Focal Business Accelerator Program is here to help. We'll help you take a hard look at your business, your customers, and yourself. Then, we'll help you come up with a streamlined and repeatable way to reach your ideal clients, get more bookings, and accelerate your business.

Join the Business Accelerator

More from

Focal UniversityFocal Blog

May 11, 2021

How to use customer personas in your photography business

Feeling lost on the business end of photography? Developing clear customer personas can help — and you don't have to be a sales whiz. You just have to pay attention to your clients and what they want.
READ MORE
May 11, 2021

"Helping photographers and clients connect": Focal on This Can't Be That Hard

The ever-gracious Annemie Tonken invited our Co-Founder & CEO, Lachlan Shum, onto This Can't Be That Hard to talk about all things photography business-related, including how to put yourself into your client's shoes as a photographer.
READ MORE
May 7, 2021

"Punching the roof": Focal on the Six Figure Photography Podcast

Award-winning photographer Ben Hartley hosted Focal's Co-Founder & CEO, Lachlan Shum, on the Six Figure Photography Podcast. Listen as the two discuss the keys to communicating value as a photographer, sales techniques than anyone can incorporate, and how to make your business stand out.
READ MORE
Success! Thank you for subscribing.
Oops! Something went wrong while submitting the form.