The ever-gracious Annemie Tonken invited our Co-Founder & CEO, Lachlan Shum, onto This Can't Be That Hard to talk about all things photography business-related, including how to put yourself into your client's shoes as a photographer.
Listen to the podcast below.
3:38: What is Focal?
4:25: How Focal began
7:45: The importance of conveying your value
11:17: How customers can only see and appreciate what you show them
16:19: How to use the principles of in-person sales on your website
21:05: Helping you "stock your shelves" as a photographer
