Focal University

Focal University exists to help photographers grow their business

March 11, 2020

10 tips for creating a photography portfolio and packages that customers want to book

At Focal, we believe passionately that a photographer’s website and their “packages” are the two most important touch points to show customers what makes you special as a photographer. Here are Focal’s 10 tips to help you build a photography portfolio and packages that customers want to book.
February 27, 2020

Why I Built This

The story that made me so passionate about building Focal to help photographers and ultimately work to make the photography industry a better and fairer place.
February 24, 2020

How your photography pricing is losing you dream clients

At Focal we believe in order to make the photography industry a fairer place for photographers, we have to improve the ability for customers to make educated purchasing decisions
February 24, 2020

4 Steps to help you find your unique value as a photographer

You can’t be the perfect photographer for everyone. That’s just a fact. So instead, focus on what makes you special and convey that to customers. Doing so will result in more dream clients and less missed expectations on shoot day!
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