Finding your ideal photography clients starts with you

April 9, 2021

Reaching your ideal photography clients hinges on one key principle: you don't choose your ideal clients; they choose you. To bring in bookings, focus on what makes you stand out. Then tell your customers about it.

Does it feel like your business needs rebranding, or you’re stuck building up a regular client base? The Focal Business Accelerator Program is here to help. This free program is for photographers who have put in the work, but just need a nudge getting to the top of the mountain.

We'll help you take a hard look at your business, your customers, and yourself. Then, we'll help you come up with a streamlined and repeatable way to reach your ideal clients, get more bookings, and accelerate your business.

Get Started for Free

More from

Focal UniversityFocal Blog

May 11, 2021

How to use customer personas in your photography business

Feeling lost on the business end of photography? Developing clear customer personas can help — and you don't have to be a sales whiz. You just have to pay attention to your clients and what they want.
READ MORE
May 11, 2021

"Helping photographers and clients connect": Focal on This Can't Be That Hard

The ever-gracious Annemie Tonken invited our Co-Founder & CEO, Lachlan Shum, onto This Can't Be That Hard to talk about all things photography business-related, including how to put yourself into your client's shoes as a photographer.
READ MORE
May 7, 2021

"Punching the roof": Focal on the Six Figure Photography Podcast

Award-winning photographer Ben Hartley hosted Focal's Co-Founder & CEO, Lachlan Shum, on the Six Figure Photography Podcast. Listen as the two discuss the keys to communicating value as a photographer, sales techniques than anyone can incorporate, and how to make your business stand out.
READ MORE
Success! Thank you for subscribing.
Oops! Something went wrong while submitting the form.