Having a baby is a huge lifestyle change and the last thing you want when you’re a new parent is unnecessary stress. That’s why we sat down with Focal Photographer Christin Carruthers in Victoria BC to answer some of the most common questions she gets asked from new parents booking their child’s first Professional photoshoot!

Lindsay Coulter x Focal The Ultimate Not-a-Conference Las Vegas Packing List

You have your first family shoot coming up and still so many questions! Whether you feel bad asking your photographer yet another question (which you shouldn’t!), or it is just too embarrassingly close to shoot time to inquire more, this post will be your go-to guide to your family shoot. With insight from one of Victoria, BC’s top photographers, Marlboro Wang, I’ve curated this post to answer all of your pressing family photoshoot-related questions.

We teamed up with our photographers to come up with the most instagramable locations in Victoria, BC Canada!

Your first wedding shoot as a professional photographer is a big moment and might feel a little daunting. These 8 tips will help you make sure your first wedding shoot is a memory you treasure as much as your clients do!

Sadly, COVID-19 has had a huge negative impact on the photography industry with few, if any photoshoots taking place. This situation is not expected to resolve itself over the short-term. The following article details the COVID-19 government support initiatives which are most relevant to BC based photographers.

Struggling to write blog posts? We hear you! That's why we've put together a quick guide on how to write creative, engaging blog posts that demonstrate who you are as a photographer and drive traffic to your website!

A newborn, family, and wedding photographer from Victoria, BC, Christin Carruthers (Ooh Ooh Darling, Photography) specializes in capturing the memories that will last a lifetime. But it didn’t come easily. Along the way, Carruthers had to start from scratch and change her whole approach.

You can’t be the perfect photographer for everyone. That’s just a fact. So instead, focus on what makes you special and convey that to customers.

In this essential episode of Marketing 101 for Photographers, we delve into the "Feature Benefit" sales technique, a crucial strategy for demonstrating the value of your photography services. The lesson begins by differentiating between the features of your services (such as high-resolution images and quick turnaround times) and their benefits to clients (like preserving memories or enhancing brand image).

Need a bit of inspiration before you head out the door with your camera? Looking for the perfect place in Victoria for a family or engagement shoot? We’ve got you covered with a list of stellar options in and around the city that will bring your next photoshoot to life.

From lakes to parks to alleyways, there are so many stunning and Instagram-worthy places in Victoria to visit. Maybe too many! It can be hard to narrow it down, which is why we created this list just for you. If you’re planning a trip to Victoria, aka the City of Gardens, don’t forget to capture the memories and check out at least a few of the sites on this list because they truly are the top 10 most Instagrammable places in Victoria, BC. You’ll see!

A good contract isn't only helpful to a photography business; it's essential. In this article, you'll learn the essential elements of a photography contract and how to protect yourself and your clients with a well-drafted contract.

With the spring in full bloom and summer approaching, what better way to celebrate the warm weather and brighter days than a family photoshoot? Let one of Victoria, BC’s top family photographers capture the love and fun between you and your family, and browse this post to find a package perfect for you and your family.

When it comes to business, mindset is everything. A positive mindset and optimistic attitude can truly affect the success of your photography business–and here's how. Here are our 5 tips for shifting your mindset and achieving all your business goals.

Los Angeles is home to an incredible amount of creativity. With so much talent in a city full of amazing photographers, we helped narrow down the top 7 family photographers that you can trust to capture your family’s unique personalities and the love you share. 

Family is such a big part of your life! Wanting to treasure these amazing people and the fond moments they represent is something we value and understand. Having family photographs that you can affectionately look back on displayed in your home brings comfort and joy. Your choice to invest in a quality family photographer is important. We have you covered with a list of the top family photographers in the Seattle area -- from Normandy Park all the way to Bellingham. 

The worst mistake a photographer can make is to treat their business like an art gallery and not a store. Essentially, not treating their business like an actual business. Here are 4 tips for transforming your photography into a real business.

In an industry that can be notoriously hard to crack, photographer Noah Asanias has built a reputation for his billboard-worthy style and knack for capturing the best of his subjects. The founder of Ark Studio, Asanias has worked with the likes of Lululemon and AllSaints, and has photographed a wide array of film and television personalities, from Leah Lewis (The Half of It), to Stephanie Beatriz (Brooklyn Nine-Nine), to Metta World Peace (Los Angeles Lakers).

Ready to share your business with the world but feeling overwhelmed? We've got you covered! In this article we’ll demystify the process of creating a website by discussing the three most important components you need to get off the ground: a website builder, a domain, and a web host.

In this FB Q&A session, photographer and educator Joy Michelle gets in-depth with Lachlan Shum about the origins of Focal, standing out in a competitive industry, attracting your ideal clients, running mini sessions, and much more!

A common mix-up for customers looking to hire a professional photographer for self-portraits is the terminology of “headshots” and “personal branding” photography. We've covered everything you need to know in order to choose the right one for you.

Running a photography business can feel like a solitary endeavour. Victoria's Blackfish Collective are proof it doesn't have to be. A co-operative model that "arose out of the notion that creatives can always learn from each other," we spoke with the group about working together and how boudoir photography has led to some of the most rewarding moments of all.

Victoria-based photographer Rob Wilson is obsessed with "that feeling — like a late summer evening." It's there in the photos he captures, whether he's shooting weddings, portraits, or his travels. Raised in the Cowichan Valley on Vancouver Island, Wilson is the co-founder of Arcas Media, a production collective specializing in photography, videography, and graphic design.

Explore the advantages of listing your photography prices publicly, including letting your work sell itself, qualifying leads, hastening sales, enhancing your professional image, and improving the client's experience. Embrace transparency in your photography business and focus more on capturing those perfect shots.

Mini sessions are a great way to build a portfolio quickly, and supplement your income during the offseason, but can be really hard. In this blog, Taylor Jackson covers some of the common questions and confusion around mini sessions. He'll also go over pricing, setting up, marketing, and running your mini sessions effectively.

Named One of the Most Inspiring Wedding Photographers in Canada, Lindsay shares her story and advice about growing a business one step at a time.

As a photographer, establishing an online presence is crucial to reaching your clients, and your domain name is an important part of this process. Learn the tips and tricks to choosing your domain, and find the address that's right for you!

We heard photographers wanted their own branding and control over managing their portfolio and packages. They also wanted the ability to talk to customers directly. We put those things at the top of our development list. This isn’t just a new website and some software. It speaks to our responsibility to always improve, our value for art, and our never-ending commitment to our photographers.

It’s always sad to see couples disappointed by their wedding photography and it seems like it happens far too often, so the team at Focal has created a quick guide to avoid some of the common pitfalls of hiring a wedding photographer. Here are 7 common mistakes to avoid when choosing your wedding photographer!

Is wedding photography dying? Is the wedding marketing shifting? Hear Taylor Jackson's insight on this topic!

An investment page is a lot more than just explaining your sessions through the number of photos included, the number of hours it will take, and how much it is. Your investment page is meant to describe your sessions and convince inquiring customers to book you through conveying your value as a photographer. Here are 5 tips for building an awesome investment page.

A self-described punk rock kid from Houston, Todd Spoth's high school photography course was “literally the only class I’ve ever failed,” he says. Today, Spoth is a Gold Remi award-winning documentary film producer whose photographs have appeared in the New York Times, Wall Street Journal, and ESPN.

Welcome to our latest episode of Marketing 101, specifically designed for photographers! In this video, we delve deep into the art of identifying and targeting your ideal customers. Whether you're a seasoned professional or just starting out, understanding who your clients are is the key to growing your photography business.

I’m sure you have heard of the phrase eloping, commonly defined as running away secretly with the intention of getting married. Previously, it was treated as a stigma because to elope meant that your marriage wasn’t supported by your family or friends. It was considered a whim and many other misconceptions surrounded it. But, now it is being seen as for what it really is: a choice to focus the wedding entirely on you and your significant other. Elopements and weddings have the same result, committing your life to your partner. However, the journey, experience, and adventure that makeup elopements and weddings are wildly different. With that being said, why elope?

At Focal, we believe passionately that a photographer’s website and their “packages” are the two most important touch points to show customers what makes you special as a photographer. Here are Focal’s 10 tips to help you build a photography portfolio and packages that customers want to book.

Are you in search of the perfect photographer to capture your special day? Do you have absolutely no idea where to start looking for a wedding photographer in Victoria, BC, and no idea how to book their packages? Focal has you covered!

With summer's arrival on Vancouver Island, it's the perfect time to gather your family for a morning, afternoon, or evening and make some memories! Discover the best locations for family photoshoots in Victoria.

It's one thing to have clients, it's another to have ideal clients. What if I told you there was a secret to attracting and booking people who are perfect for you and your photography style? Well, there is. Read on to learn all about how to reel in those perfect clients.

Engagement photos are an irreplaceable opportunity. They capture you and your partner's excitement and the overflowing joy before you dive into the next chapter of your life. During this process, you may be struggling to decide on an engagement location, one that represents you and your partner's journey. Calgary is home to amazing scenery with an abundance of jaw-dropping locations to choose from. If you’re looking for a unique, memorable location to represent your relationship, we compiled a list of striking options in and around the city to spice up your engagement photoshoot. 

The ever-gracious Annemie Tonken invited our Co-Founder & CEO, Lachlan Shum, onto This Can't Be That Hard to talk about all things photography business-related, including how to put yourself into your client's shoes as a photographer.

Do you want to learn how to better identify and reach you ideal clients? We talk to Focal CEO Lachlan Shum about his history in sales, his disruptive approach to the industry, and why he developed the Business Accelerator Program.

Safe to say we were BLOWN AWAY by this month's submissions! Everyone’s photos captured the theme beautifully, the talent in this community is overwhelming and inspiring. We sure are glad we left it up to the community to pick a winner because there’s no way we would have been able to decide. But alas, one photographer must prevail...

To spend a photoshoot with Jessica Woodall is to feel like you've reconnected with an old friend. Her North Carolina charm and easygoing manner make you feel at home in front of the camera. We spoke with Woodall about lessons learned from Christmas shoots, getting her subjects comfortable in front of the camera, and the superpower of freezing time.

Photography has become much more accessible than it has ever been before. We spoke with four experienced family photographers from across the United States and Canada to find out why you should hire a professional for your next shoot.

Newborn sessions highlight a new chapter in a parent’s life. In these sessions the newborn should be the star, however, we understand how important it is for parents to have a sibling photo during this exciting period. Capturing the love and impending lifelong friendship is a cherished moment. However, with that being said, we also understand how kids can be. The reality of a sibling photo can be chaotic. To help make your life easier, we compiled a list of tips and poses for including siblings in newborn portraits.

Ultimately, a website is more than just a gallery of your work; it's a multifaceted tool that can significantly expand your reach, attract diverse clients, and grow your photography business in a competitive digital marketplace. Take a peek at some beautiful websites we’ve built this year:

Whether you are fresh into your photography business or two years deep, it is essential to create a business plan. A business plan is the key to your success in the photography industry. It ensures that you aren’t stumbling around blindly, but rather making productive decisions that will propel your business in the right direction. Read on to learn about the 5 key parts to every photography business plan.

Have you ever felt like your photography website's traffic isn't leading to any bookings? Figuring out your customer journey can go a long way to solving that.

Elopement weddings are very intentional choices that couples make for a variety of reasons: money, family, or simply for the fact that they want this joyous occasion to remain intimate for themselves. Eloping does not hold the stigma that it did before; it simply means the couple have chosen to shift the focus onto themselves and their relationship. From having a big adventure together to exchanging your lifelong vows somewhere meaningful, we have gathered a list of the top 5 elopement photographers in Calgary, AB. 

With photography being such a competitive business, it can be hard to stand out among the other photographers in your area and get clients. Especially if you are brand new! But don’t worry. It is possible to start building up your client list at any point in your photography career, and for you, today is that day! This post is going to walk you through how with Focal’s help, you will gain more clients. 

Most people have thought about doing a family photography session but just haven’t got around to it. Don’t wait around and let the time pass you. Family photography sessions should be an important part of your life; to document growth and milestones, create a fond memory that you and your children can look back on, and have it hung proudly in your home. San Francisco, California is home to an abundance of talented family photographers. We have compiled a list of the top 6 family photographers in the San Francisco Bay area to choose from. 

Reaching your ideal photography clients hinges on one key principle: you don't choose your ideal clients; they choose you. To bring in bookings, focus on what makes you stand out. Then tell your customers about it.

Greg Samborski is a photography polymath: the kind of lensman who pilots drones as deftly as he rides a motorcycle, shoots weddings as comfortably as street photography, and cut his industry chops in Korea working for the likes of Dior, Netflix, and Google. Now based in Victoria, BC, Samborski is looking to bring his creative approach to a new clientele — one ready for something outside the ordinary.

Let’s be frank: many of the big-name directories don’t treat photographers very well. That's why with Focal, we set out to create a marketplace where the focus is on you.

On their Facebook Live session, Lindsay & Lachlan discuss a number of topics, including building a portfolio, how Focal was started, how to market and price your photography, and even Gucci sneakers!

If the idea of getting married in front of a castle or at a fancy hotel strikes you as a touch over the top, then the Merridale Cidery and Distillery might be the perfect venue for your wedding. This secluded cidery & distillery is just a little ways up Vancouver Island from Victoria in the area of Mill Bay.

Capture the love between your family for Father's Day this year with one of Focal's top 10 packages in Victoria, BC, featuring some of the city's very best photographers. One of who will be the perfect fit for you and your family, so browse our packages and get your smile ready!

Nobody wants to earn a reputation as the free photographer. But if you're going to agree to a free shoot, there are ways to maximize its value to your photography business. It's about thinking strategically.

Inspired by her two free-spirited kids and the loss of her job during the pandemic, Calgary-based photographer Haley Skof took matters into her own hands, picked up a camera and dove into the photography community.

The time between your pregnancy to the arrival of your newborn is a magical journey; however, it will fly by quicker than you anticipated. Entrusting a photographer to understand and capture those incredible fleeting moments that you want to cherish is very important. We partnered with Calgary maternity and newborn photographer Nadine McKenney to narrow down key points you should consider when looking for your next maternity or newborn photographer. 

Wedding photography comes with its perks: every day’s a celebration. But with that position comes pressure: how do you ensure you’re ready for such a milestone moment? We asked the most talented wedding photographers we know for their advice on how to shooting weddings like a pro.

Staying home doesn't have to mean cooking during COVID-19. In the spirit of supporting our beloved friends in the food service industry, the Focal team wanted to share some of our favourite places for takeout in Victoria. (Don't blame us if you get hungry.)

As a photographer, you're probably a creative first and a business person second...or don’t consider yourself a business person at all! That is why I’ve put together this blog post: to give you a short rundown on the essential marketing tips for getting your name out there online and finding your ideal customers.

Ready to have a website that converts leads to sales all by itself? Claim your free Better than Booked x Focal module with Lindsay Coulter to learn how!

Learnt the three key SEO tips for getting started with your website.

Whether you want to boost your photography skills or grow your network, a mentor is a great way to take the next step in your business. Along with 4 reasons why you need a photographer, I share the necessary questions you need to ask yourself before searching for a mentor to get the most out of the experience, and also a few places where you can find the right one for you.

It’s time to find the perfect photographer for your wedding day. You want a photographer who you can trust, and who will capture all the special moments on your special day. To make things easy for you, we’ve put together a list of the top 10 wedding photography packages in Vancouver, BC. Here are the top 10 wedding packages in Vancouver, BC.

When running a photography business, social media plays a critical role in gaining clients and building relationships with other photographers. So, here are 6 helpful tips for boosting your social media game.

Is your business ready for 2021? Whether you feel ready to bring your photography business into the new year (after the strange year we are in right now) or not, you might not have considered completely revolutionizing everything from your website to workflow. But today, I will convince you why NOW is the best time to revolutionize your approach to your photography business to take you that one step closer to your business goals. 

The story that made me so passionate about building Focal to help photographers and ultimately work to make the photography industry a better and fairer place.

An eight-year professional photographer, Julie Doro has a knack for finding what makes her subjects unique. We interviewed her about falling in love with photography, why photographers have to "lead their clients," and getting her subjects to relax.

Come meet the one and only David Graham, a wedding photography wizard from sunny Sarasota, Florida! With 35 laughter-filled years behind the camera, David never misses a beat or a joke. We first met David at our maiden Not-a-Conference in Banff, and he's become a beloved fixture ever since. Get ready to be charmed and inspired—once you meet David, you're in for a delight!

An avid skydiver, yogi, martial artist, and commercial photographer, Sandy Weatherall (Jinsei Media) has photographed everything from pets, to portraits, to candy-coated donuts and exploding smoothies. We spoke with Weatherall about the secrets of food photography, what makes a good photographer, and “watching the light bulbs go on.”

Summertime is the perfect time for a family photography session. If you are looking for a family photographer in Vancouver, BC, but have no idea where to start looking, we’ve got you covered!The Focal Marketplace makes it easy to browse talented photographers in Vancouver, BC and beyond, giving you all the information you need to book your perfect photographer.

As if choosing the perfect wedding photographer wasn’t too much work! Now your photographer is asking if you’d like to add on a 2nd shooter! You’re probably thinking - I just spent all this time finding someone with the style I like, is a good personality match and fits my budget! Why on earth would I need a 2nd photographer?

Picking a family photographer who you want to represent and capture each of your unique personalities and relationships can be extremely intimidating, but it doesn't have to be! 

A simplified workflow is essential for any photography business. Not only does it ensure your business runs smoothly, but it can also combat feelings of imposter syndrome. If you struggle with feeling like you are a true professional, developing a simple workflow can help your business feel more legit. Here are 3 tips to get you started.

A wedding and family photographer based in Victoria, BC, Marlboro Wang has established a reputation for his grandiose, cinematic approach to capturing couples. You'll notice it in his wedding and engagement photos: breathtaking; each one carefully-staged, not a hair out of place. We caught up with Wang—a longtime Focal user—to hear more of his story.

Every digital sensor has a base ISO where the camera performs best. Nowadays, that’s usually 800. Anything less — 50, 100, 200, 400 — and the camera is simply faking it. It’s only adding or reducing the grains to imitate a look. A higher ISO evens out your exposure and leads to a smoother distribution of light.

Pregnancy and the road to motherhood is an incredibly special, yet fleeting time. A need to capture these amazing moments is something we understand. So, whether it be a maternity shoot or a newborn shoot, we have you covered with a list of Calgary’s top 6 maternity and newborn photographers. 

As of July 1, 2023, Google Universal Analytics will to longer process data. Learn how to upgrade your tracking to GA4 and improve your insights!

As a photographer, a blog is an easy and fun way to engage with potential customers and other photographers. So, if you have ever asked yourself, is it even worth it for me to start a blog? The answer is yes! Here are 5 essential tips to help you start your photography blog.

In this detailed video lesson from "Marketing 101 for Photographers," we explore a technical-driven approach to SEO, specifically through blogging about local venues and locations.

New podcast alert! The good folks over at Capture Crew invited our CEO & Founder, Lachlan Shum, to talk about conveying value as a photographer and attracting ideal clients.

Wanting to capture the fleeting newborn stage can be a very daunting task. With an ongoing list of things to do, the last thing new parents want to worry about is the location of their newborn photos. If you are having a hard time deciding between an in-home session or a studio session, don’t worry: We partnered with Calgary newborn photographer Nadine McKenney to offer some helpful insight. 

Not-a-Conference Maui was everything we could have dreamed of and more. Nothing compares to the exciting adventure Maui presents; waking up to the sound of wild roosters each morning, walking down to the ocean at lunch to catch a glimpse of the majestic sea turtles, taking pictures of the countless rainbows after brief sun showers, drinking a crisp glass of POG (passion orange guava juice) at the end of a successful day, and the ultimate experience of bringing 50 photographers together with the shared interest of bettering themselves as artists and business owners...

In this essential video from the "Marketing 101 for Photographers" course, we provide an in-depth exploration of the marketing funnel, specifically tailored for the photography industry. This lesson breaks down the funnel into three key segments: the top, middle, and bottom, explaining their unique roles and how photographers can effectively navigate through each stage to convert leads into clients.

Mini sessions are great for a number of reasons as a photographer: they're quick, easy to edit, and you can shoot them in high volumes. But if you want to convert your mini session clients into ones who will pay for your full sessions, there's a trick to doing them well.

Mother’s Day is around the corner and what better way to celebrate than to capture the love your partner and children have for you! If you are in Victoria, BC, we have a wide variety of talented photographers with packages that are perfect for every mother out there. Here are our top 12 Mother's Day packages in Victoria, BC.

At its core, SEO is about simplicity: making things fast, useful, and easy to find. If you keep those principles in mind, the rest will fall into place.

Having a website is crucial for professional photographers. But it’s not enough just to have one — if you want bookings, you need to make sure you’re doing it right.

When anyone with a smartphone can take a half-decent portrait, you’ve got to find a way to separate yourself from the crowd.