When running a photography business, social media plays a critical role in gaining clients and building relationships with other photographers. So, here are 6 helpful tips for boosting your social media game.

At Focal, we believe passionately that a photographer’s website and their “packages” are the two most important touch points to show customers what makes you special as a photographer. Here are Focal’s 10 tips to help you build a photography portfolio and packages that customers want to book.

Olivia Danielle makes an art out of capturing horses and their riders. We spoke with the Kansas-based photographer about finding her niche, landing her first clients, and why getting things wrong helps in getting things right.

Being a photographer is difficult. You are not only a photographer but a businessperson too. Therefore, you are bound to make some mistakes along the way. Whether you're business savvy or not, if you are a photographer, you are most likely making the number one mistake every photographer makes. But that's okay! Read on to learn what that number one mistake is, and how to stop making it.

I’m sure you have heard of the phrase eloping, commonly defined as running away secretly with the intention of getting married. Previously, it was treated as a stigma because to elope meant that your marriage wasn’t supported by your family or friends. It was considered a whim and many other misconceptions surrounded it. But, now it is being seen as for what it really is: a choice to focus the wedding entirely on you and your significant other. Elopements and weddings have the same result, committing your life to your partner. However, the journey, experience, and adventure that makeup elopements and weddings are wildly different. With that being said, why elope?

Mini sessions are great for a number of reasons as a photographer: they're quick, easy to edit, and you can shoot them in high volumes. But if you want to convert your mini session clients into ones who will pay for your full sessions, there's a trick to doing them well.

The story that made me so passionate about building Focal to help photographers and ultimately work to make the photography industry a better and fairer place.

Are you planning a trip to Vancouver, BC? Whether you want city, water, or nature views, there is something in this bustling city for everyone. If you have never been to Vancouver and have no idea where to start, here is our list of the top 10 most Instagrammable places in Vancouver, BC, that you need to check out.

Engagement photos are an irreplaceable opportunity. They capture you and your partner's excitement and the overflowing joy before you dive into the next chapter of your life. During this process, you may be struggling to decide on an engagement location, one that represents you and your partner's journey. Calgary is home to amazing scenery with an abundance of jaw-dropping locations to choose from. If you’re looking for a unique, memorable location to represent your relationship, we compiled a list of striking options in and around the city to spice up your engagement photoshoot. 

A website is essential for any business–especially for photographers. It is where customers can come to learn about you and your photography, understanding everything from your photography style, packages, prices, contact information, and more. Read on for a "pinnable" checklist for your photography website and tips for creating one that works!

We teamed up with our photographers to come up with the most instagramable locations in Victoria, BC Canada!

Like many University students, I finished my schooling for the year in April and was eagerly hunting for a summer Co-op. I hunted and hunted for Co-ops but everything that interested me was either too far away or required more education than I had at the time. Just as I was considering moving back home and re-applying for one of my previous jobs. I received an email advertising a summer position with Focal...

If the idea of getting married in front of a castle or at a fancy hotel strikes you as a touch over the top, then the Merridale Cidery and Distillery might be the perfect venue for your wedding. This secluded cidery & distillery is just a little ways up Vancouver Island from Victoria in the area of Mill Bay.

Winter photography sessions hold a special place in my heart. The physical and emotional connection you get by snuggling closer, the fresh snow that looks like a blank canvas, and the snow-covered landscapes can be stunning. However, it can be tricky when dressing for a winter shoot. On one hand, you want your family to look amazing and on the other, you have to make sure everyone is warm. To help ease your mind and give you some ideas, we have created a list of what you should wear and be prepared for during your next winter family photography session. 

When it comes to having an abundance of incredible locations to take family photos, Calgarians have no shortage. We compiled a list of eye-catching options in and around the city to juice up your next family photoshoot. 

Hiring a photographer is seen as an investment, commonly reserved for special occasions; weddings, graduations, families, etc. Many people wait to hire a photographer until one of those ‘special occasions’ happens in their life and those moments are amazing, but guess what? You deserve to be celebrated just as much! We believe that it is important to have your portrait made at least once because why should you settle for cell phone selfies? Having said that, we have compiled a list of reasons why you should book yourself a portrait session.

With the COVID-19 pandemic profoundly impacting this year’s wedding season, photographers everywhere are trying to find new ways to make up for lost income. At Focal, we’ve had good success helping our partner photographers grow their business through booking more small shoots. Here's how our top photographer grew their income by just over $10,000 in 2019.

Have you ever felt like your photography website's traffic isn't leading to any bookings? Figuring out your customer journey can go a long way to solving that.

Wedding photography comes with its perks: every day’s a celebration. But with that position comes pressure: how do you ensure you’re ready for such a milestone moment? We asked the most talented wedding photographers we know for their advice on how to shooting weddings like a pro.

The worst mistake a photographer can make is to treat their business like an art gallery and not a store. Essentially, not treating their business like an actual business. Here are 4 tips for transforming your photography into a real business.

Sadly, COVID-19 has had a huge negative impact on the photography industry with few, if any photoshoots taking place. This situation is not expected to resolve itself over the short-term. The following article details the COVID-19 government support initiatives which are most relevant to BC based photographers.

Los Angeles is home to an incredible amount of creativity. With so much talent in a city full of amazing photographers, we helped narrow down the top 7 family photographers that you can trust to capture your family’s unique personalities and the love you share. 

Running a photography business can feel like a solitary endeavour. Victoria's Blackfish Collective are proof it doesn't have to be. A co-operative model that "arose out of the notion that creatives can always learn from each other," we spoke with the group about working together and how boudoir photography has led to some of the most rewarding moments of all.

Love isn't cancelled due to COVID-19. Every day, our team is surprised by the beautiful and incredible ways that couples are finding to forge ahead and celebrate their love. Looking to ditch the big ceremony? Discover the top outdoor elopement locations around Victoria.

This shoot saw the Focal team travel around Victoria with an amazing couple starting from Schwartz bay at 9 am and finishing up at parliament just after sunset capturing pre-wedding photos the entire way.

Timeless elegance meets natural beauty at Starling Lane Vineyards where you’ll be transported into a fairytale world filled with antique buildings and blossoming flowers. Just outside Victoria BC, this gorgeous venue offers a tranquil setting for your ceremony and is only a short drive away from town should you desire a lively reception.

Are you in search of the perfect photographer to capture your special day? Do you have absolutely no idea where to start looking for a wedding photographer in Victoria, BC, and no idea how to book their packages? Focal has you covered!

During this new chapter in your life, it may seem like you have an endless amount of things to do before the baby comes. It is a very exciting yet busy period. You may be hesitant about whether or not you should hire a maternity and newborn photographer -- well, we have compiled a list of reasons why you should! 

Reaching your ideal photography clients hinges on one key principle: you don't choose your ideal clients; they choose you. To bring in bookings, focus on what makes you stand out. Then tell your customers about it.

Our promise? To see you as a photographer, an artist, and a human being. To always listen. And to help your photography business succeed in the best way we can. 

With the spring in full bloom and summer approaching, what better way to celebrate the warm weather and brighter days than a family photoshoot? Let one of Victoria, BC’s top family photographers capture the love and fun between you and your family, and browse this post to find a package perfect for you and your family.

You can’t be the perfect photographer for everyone. That’s just a fact. So instead, focus on what makes you special and convey that to customers.

The time has come: you and your partner are about to embark on a whole new journey! When it comes to planning out your wedding, there are an endless amount of things to consider and plan for. A wedding photographer should be at the top of your priority list because, during that single day, your photographer will capture every joyous moment. 

From lakes to parks to alleyways, there are so many stunning and Instagram-worthy places in Victoria to visit. Maybe too many! It can be hard to narrow it down, which is why we created this list just for you. If you’re planning a trip to Victoria, aka the City of Gardens, don’t forget to capture the memories and check out at least a few of the sites on this list because they truly are the top 10 most Instagrammable places in Victoria, BC. You’ll see!

It’s hard to find your “picture perfect” photographer. Trust us, we know! That's why we created the Focal Marketplace. To make finding a photographer easy. Learn more about the Focal Marketplace and why you should use it to find your next photographer.

Wanting to capture the fleeting newborn stage can be a very daunting task. With an ongoing list of things to do, the last thing new parents want to worry about is the location of their newborn photos. If you are having a hard time deciding between an in-home session or a studio session, don’t worry: We partnered with Calgary newborn photographer Nadine McKenney to offer some helpful insight. 

The owner of Megapixie Photography; co-creator of The Family Narrative; and host of This Can't Be That Hard, a business podcast for photographers, Annemie Tonken has made a career out of helping photographers build more confidence in their businesses. We spoke with Tonken about getting her start as a photographer, why marketing to ideal clients is like birdhouse-building, and how to convey your value in an industry where pricing varies wildly.

Picking a family photographer who you want to represent and capture each of your unique personalities and relationships can be extremely intimidating, but it doesn't have to be! 

To compare photographers based solely on the number of photos they offer is like comparing houses based solely on their square footage, or two meals based on their size. You're missing the good stuff!

How do you use golden hour? What is it? When is it? What types of settings should my camera be set to? Golden hour is a fantastic opportunity for photographers to learn how to utilize natural light and be creative. Before you can have fun though, it is important to learn the what, when, why, and how's of this magical time. Read on for the answers!

You can be more skilled than 90% of photographers, but if you haven’t learned how to market yourself, your business will plateau — and you’ll watch as other photographers, even lesser-skilled ones, fill up their booking calendars faster. Being a professional photographer takes both — and more. You don’t need to be the best at either. You just need to be good enough.

Every digital sensor has a base ISO where the camera performs best. Nowadays, that’s usually 800. Anything less — 50, 100, 200, 400 — and the camera is simply faking it. It’s only adding or reducing the grains to imitate a look. A higher ISO evens out your exposure and leads to a smoother distribution of light.

Coming of age is a truly unique point in any young person's life and it was our pleasure to capture this special memory together. Being apart of an event that brings family and friends from all over the world is something that we love to capture. Have a look at some behind the scenes of this beautiful Bat Mitzvah photo shoot in Victoria BC!

Award-winning photographer Ben Hartley hosted Focal's Co-Founder & CEO, Lachlan Shum, on the Six Figure Photography Podcast. Listen as the two discuss the keys to communicating value as a photographer, sales techniques than anyone can incorporate, and how to make your business stand out.

It's one thing to have clients, it's another to have ideal clients. What if I told you there was a secret to attracting and booking people who are perfect for you and your photography style? Well, there is. Read on to learn all about how to reel in those perfect clients.

Mother’s Day is around the corner and what better way to celebrate than to capture the love your partner and children have for you! If you are in Victoria, BC, we have a wide variety of talented photographers with packages that are perfect for every mother out there. Here are our top 12 Mother's Day packages in Victoria, BC.

Photography has become much more accessible than it has ever been before. We spoke with four experienced family photographers from across the United States and Canada to find out why you should hire a professional for your next shoot.

Capture the love between your family for Father's Day this year with one of Focal's top 10 packages in Victoria, BC, featuring some of the city's very best photographers. One of who will be the perfect fit for you and your family, so browse our packages and get your smile ready!

An eight-year professional photographer, Julie Doro has a knack for finding what makes her subjects unique. We interviewed her about falling in love with photography, why photographers have to "lead their clients," and getting her subjects to relax.

You have your first family shoot coming up and still so many questions! Whether you feel bad asking your photographer yet another question (which you shouldn’t!), or it is just too embarrassingly close to shoot time to inquire more, this post will be your go-to guide to your family shoot. With insight from one of Victoria, BC’s top photographers, Marlboro Wang, I’ve curated this post to answer all of your pressing family photoshoot-related questions.

When anyone with a smartphone can take a half-decent portrait, you’ve got to find a way to separate yourself from the crowd.

Listen to our appearance on Beers with Entrepreneurs a podcast that explores up and coming startups!

Whether she’s photographing a family in their home or a yoga group in their studio, Victoria based Krystle Schofield connects with her clients and their space in a unique way. With her documentary-style approach to photography, Krystle captures those candid, authentic moments of connection. We talked to Krystle about her background in design, her journey through motherhood, and the importance of being seen.

Are you in search of the perfect maternity photographer in Victoria, BC to capture the beautiful moments of your pregnancy? Or maybe you are looking for a fantastic newborn photographer to take photos of your sweet baby! Focal has you covered with an array of talented, local Victoria photographers.Here are our top 5 maternity & newborn photographers in Victoria, BC!

With the holiday seasons fast approaching, countless memories are made between you and your loved ones. Capture that timeless joy and laughter between you and your family with one of Calgary’s top 6 family photographers. ‍

Pregnancy and the road to motherhood is an incredibly special, yet fleeting time. A need to capture these amazing moments is something we understand. So, whether it be a maternity shoot or a newborn shoot, we have you covered with a list of Calgary’s top 6 maternity and newborn photographers. 

Do you dream of making the transition from part-time to full-time photographer? Do you have no idea where to start? Before quitting your day job and pursuing photography full-time, read these helpful tips with insight from Marlboro Wang, one of Victoria, BC’s top photographers and a Focal partner.

A self-described punk rock kid from Houston, Todd Spoth's high school photography course was “literally the only class I’ve ever failed,” he says. Today, Spoth is a Gold Remi award-winning documentary film producer whose photographs have appeared in the New York Times, Wall Street Journal, and ESPN.

Newborn photography in Victoria, BC can be a big investment. Doing your research and asking the right questions is extremely important — especially when you are going to be trusting someone with your baby. Here are ten things to ask potential newborn photographers, and the types of answers you should look for.

As a photographer, a blog is an easy and fun way to engage with potential customers and other photographers. So, if you have ever asked yourself, is it even worth it for me to start a blog? The answer is yes! Here are 5 essential tips to help you start your photography blog.

Having a baby is a huge lifestyle change and the last thing you want when you’re a new parent is unnecessary stress. That’s why we sat down with Focal Photographer Christin Carruthers in Victoria BC to answer some of the most common questions she gets asked from new parents booking their child’s first Professional photoshoot!

Nobody wants to work for less than they’re worth. But too often, focusing on this one thing ends up hurting early-career photographers who don’t have the experience or client base yet.

We heard photographers wanted their own branding and control over managing their portfolio and packages. They also wanted the ability to talk to customers directly. We put those things at the top of our development list. This isn’t just a new website and some software. It speaks to our responsibility to always improve, our value for art, and our never-ending commitment to our photographers.

Staying home doesn't have to mean cooking during COVID-19. In the spirit of supporting our beloved friends in the food service industry, the Focal team wanted to share some of our favourite places for takeout in Victoria. (Don't blame us if you get hungry.)

In an industry that can be notoriously hard to crack, photographer Noah Asanias has built a reputation for his billboard-worthy style and knack for capturing the best of his subjects. The founder of Ark Studio, Asanias has worked with the likes of Lululemon and AllSaints, and has photographed a wide array of film and television personalities, from Leah Lewis (The Half of It), to Stephanie Beatriz (Brooklyn Nine-Nine), to Metta World Peace (Los Angeles Lakers).

As a photographer, you're probably a creative first and a business person second...or don’t consider yourself a business person at all! That is why I’ve put together this blog post: to give you a short rundown on the essential marketing tips for getting your name out there online and finding your ideal customers.

Having a website is crucial for professional photographers. But it’s not enough just to have one — if you want bookings, you need to make sure you’re doing it right.

Feeling lost on the business end of photography? Developing clear customer personas can help — and you don't have to be a sales whiz. You just have to pay attention to your clients and what they want.

Elopement weddings are very intentional choices that couples make for a variety of reasons: money, family, or simply for the fact that they want this joyous occasion to remain intimate for themselves. Eloping does not hold the stigma that it did before; it simply means the couple have chosen to shift the focus onto themselves and their relationship. From having a big adventure together to exchanging your lifelong vows somewhere meaningful, we have gathered a list of the top 5 elopement photographers in Calgary, AB. 

Newborn sessions highlight a new chapter in a parent’s life. In these sessions the newborn should be the star, however, we understand how important it is for parents to have a sibling photo during this exciting period. Capturing the love and impending lifelong friendship is a cherished moment. However, with that being said, we also understand how kids can be. The reality of a sibling photo can be chaotic. To help make your life easier, we compiled a list of tips and poses for including siblings in newborn portraits.

Need a bit of inspiration before you head out the door with your camera? Looking for the perfect place in Victoria for a family or engagement shoot? We’ve got you covered with a list of stellar options in and around the city that will bring your next photoshoot to life.

Is your business ready for 2021? Whether you feel ready to bring your photography business into the new year (after the strange year we are in right now) or not, you might not have considered completely revolutionizing everything from your website to workflow. But today, I will convince you why NOW is the best time to revolutionize your approach to your photography business to take you that one step closer to your business goals. 

It’s almost always the first question customers ask: how much do you charge, and for how many photos? Like it or not, we’re a price-shopping bunch — and when we buy, we want to get the best deal. Thing is, it’s a terrible approach for photography. It’s just about reframing the conversation.

A newborn, family, and wedding photographer from Victoria, BC, Christin Carruthers (Ooh Ooh Darling, Photography) specializes in capturing the memories that will last a lifetime. But it didn’t come easily. Along the way, Carruthers had to start from scratch and change her whole approach.

At its core, SEO is about simplicity: making things fast, useful, and easy to find. If you keep those principles in mind, the rest will fall into place.

The time between your pregnancy to the arrival of your newborn is a magical journey; however, it will fly by quicker than you anticipated. Entrusting a photographer to understand and capture those incredible fleeting moments that you want to cherish is very important. We partnered with Calgary maternity and newborn photographer Nadine McKenney to narrow down key points you should consider when looking for your next maternity or newborn photographer. 

Family is such a big part of your life! Wanting to treasure these amazing people and the fond moments they represent is something we value and understand. Having family photographs that you can affectionately look back on displayed in your home brings comfort and joy. Your choice to invest in a quality family photographer is important. We have you covered with a list of the top family photographers in the Seattle area -- from Normandy Park all the way to Bellingham. 

If all you're using your website for is to share photos, you might as well stick to Instagram. Your goal should be to answer your photography clients' questions before they get in touch with you.

As if choosing the perfect wedding photographer wasn’t too much work! Now your photographer is asking if you’d like to add on a 2nd shooter! You’re probably thinking - I just spent all this time finding someone with the style I like, is a good personality match and fits my budget! Why on earth would I need a 2nd photographer?

Whether you want to boost your photography skills or grow your network, a mentor is a great way to take the next step in your business. Along with 4 reasons why you need a photographer, I share the necessary questions you need to ask yourself before searching for a mentor to get the most out of the experience, and also a few places where you can find the right one for you.

Our Focal team just finished an eight-month software development project building the latest iteration of our e-commerce and marketplace platform. We designed our whole project without any designers or UX developers. The magic tool? Apple’s Keynote.

When it comes to business, mindset is everything. A positive mindset and optimistic attitude can truly affect the success of your photography business–and here's how. Here are our 5 tips for shifting your mindset and achieving all your business goals.

With so many wedding photographers out there, each with their own plethora of packages and options to choose from, it can often be daunting to tell the difference. Thankfully, Focal is here to help!

A simplified workflow is essential for any photography business. Not only does it ensure your business runs smoothly, but it can also combat feelings of imposter syndrome. If you struggle with feeling like you are a true professional, developing a simple workflow can help your business feel more legit. Here are 3 tips to get you started.

Most people have thought about doing a family photography session but just haven’t got around to it. Don’t wait around and let the time pass you. Family photography sessions should be an important part of your life; to document growth and milestones, create a fond memory that you and your children can look back on, and have it hung proudly in your home. San Francisco, California is home to an abundance of talented family photographers. We have compiled a list of the top 6 family photographers in the San Francisco Bay area to choose from. 

It’s always sad to see couples disappointed by their wedding photography and it seems like it happens far too often, so the team at Focal has created a quick guide to avoid some of the common pitfalls of hiring a wedding photographer. Here are 7 common mistakes to avoid when choosing your wedding photographer!

Vanessa Fukuyama (Fortune Hill Photography) has an eye for details — the kind of things easily missed, like a glance or a quiet smile on a busy wedding day. We spoke with Vanessa about building confidence behind the camera, photographing for Lululemon, and why "life's too short to do shit you don't love."

There is starting a photography business, and then there is starting a photography business during a pandemic. For Victoria, BC-based photographer Brittany Barry (Burrow & Bloom Photography), the challenge was a welcome one. We spoke with Barry about getting her start, lessons learned, and the maxim of "quality over quantity."

When a client wants to book a photography package for $1,000, it’s hard for them to understand everything involved in the production. What's missing is the story. What makes your photo sessions a unique experience?

Greg Samborski is a photography polymath: the kind of lensman who pilots drones as deftly as he rides a motorcycle, shoots weddings as comfortably as street photography, and cut his industry chops in Korea working for the likes of Dior, Netflix, and Google. Now based in Victoria, BC, Samborski is looking to bring his creative approach to a new clientele — one ready for something outside the ordinary.

An investment page is a lot more than just explaining your sessions through the number of photos included, the number of hours it will take, and how much it is. Your investment page is meant to describe your sessions and convince inquiring customers to book you through conveying your value as a photographer. Here are 5 tips for building an awesome investment page.

The ever-gracious Annemie Tonken invited our Co-Founder & CEO, Lachlan Shum, onto This Can't Be That Hard to talk about all things photography business-related, including how to put yourself into your client's shoes as a photographer.

A wedding and family photographer based in Victoria, BC, Marlboro Wang has established a reputation for his grandiose, cinematic approach to capturing couples. You'll notice it in his wedding and engagement photos: breathtaking; each one carefully-staged, not a hair out of place. We caught up with Wang—a longtime Focal user—to hear more of his story.

Victoria-based photographer Rob Wilson is obsessed with "that feeling — like a late summer evening." It's there in the photos he captures, whether he's shooting weddings, portraits, or his travels. Raised in the Cowichan Valley on Vancouver Island, Wilson is the co-founder of Arcas Media, a production collective specializing in photography, videography, and graphic design.

Do you want to learn how to better identify and reach you ideal clients? We talk to Focal CEO Lachlan Shum about his history in sales, his disruptive approach to the industry, and why he developed the Business Accelerator Program.

Since I can remember I always dreamed about building an iPhone app and launching it on the App store. But I always just had one little problem...I didn’t know how to code! Here are my 8 lessons for learning to code as a non-technical founder.

From massage therapy to acting to owning a frozen chocolate banana stand, Melissa Whittington has done it all. But nothing comes close to her love of newborn photography. After leaving Georgia for Hawaii, she decided to embrace her love for babies and baskets and Rainbows and Hot Fudge Photography was born. We talked to Melissa about life on the island, birth photography, and her deep love of Willie Nelson.

An avid skydiver, yogi, martial artist, and commercial photographer, Sandy Weatherall (Jinsei Media) has photographed everything from pets, to portraits, to candy-coated donuts and exploding smoothies. We spoke with Weatherall about the secrets of food photography, what makes a good photographer, and “watching the light bulbs go on.”

Inspired by her two free-spirited kids and the loss of her job during the pandemic, Calgary-based photographer Haley Skof took matters into her own hands, picked up a camera and dove into the photography community.

Nobody wants to earn a reputation as the free photographer. But if you're going to agree to a free shoot, there are ways to maximize its value to your photography business. It's about thinking strategically.