Find the perfect wedding photographer

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Tips, tricks and ideas to help you find the perfect wedding photographer

December 7, 2022

SEO - Understanding Keywords

Struggling to come up with keywords for your business? Unable to compete with bigger companies on keywords you want to appear for? This blog serves as a comprehensive guide to help you select keywords that are going to have the biggest impact on your business.
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November 20, 2023

Marketing 101 for Photographers: How to Respond to Client Inquiries

In this engaging video from our Marketing 101 course for photographers, we focus on mastering client communication to effectively lead potential clients towards booking your services. This lesson delves into the art of responding to common client inquiries, from initial questions about pricing and availability to specific requests about photography styles and session details. We share key communication strategies, including how to clearly articulate your unique value proposition, the importance of timely and professional responses, and tips for building rapport and trust with clients.
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September 29, 2021

Growing your Photography Business: One-on-One with Lachlan Shum

Do you want to learn how to better identify and reach you ideal clients? We talk to Focal CEO Lachlan Shum about his history in sales, his disruptive approach to the industry, and why he developed the Business Accelerator Program.
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November 20, 2023

Marketing 101 for Photographers: How to Book Inquiries like a Pro

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February 28, 2020

What to expect when you're expecting: a newborn photography shoot in Victoria BC

Having a baby is a huge lifestyle change and the last thing you want when you’re a new parent is unnecessary stress. That’s why we sat down with Focal Photographer Christin Carruthers in Victoria BC to answer some of the most common questions she gets asked from new parents booking their child’s first Professional photoshoot!
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November 18, 2022

How to write a blog post that will boost your photography business!

Struggling to write blog posts? We hear you! That's why we've put together a quick guide on how to write creative, engaging blog posts that demonstrate who you are as a photographer and drive traffic to your website!
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October 6, 2021

Top 6 locations for your next family photoshoot in Calgary, AB

When it comes to having an abundance of incredible locations to take family photos, Calgarians have no shortage. We compiled a list of eye-catching options in and around the city to juice up your next family photoshoot. 
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April 30, 2021

Top 12 Mother's Day Family Photography Packages in Victoria, BC

Mother’s Day is around the corner and what better way to celebrate than to capture the love your partner and children have for you! If you are in Victoria, BC, we have a wide variety of talented photographers with packages that are perfect for every mother out there. Here are our top 12 Mother's Day packages in Victoria, BC.
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November 28, 2022

Q&A: Joy Michelle & Lachlan Shum

In this FB Q&A session, photographer and educator Joy Michelle gets in-depth with Lachlan Shum about the origins of Focal, standing out in a competitive industry, attracting your ideal clients, running mini sessions, and much more!
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June 4, 2021

Q&A: Boudoir and empowerment with Blackfish Collective (Victoria, BC)

Running a photography business can feel like a solitary endeavour. Victoria's Blackfish Collective are proof it doesn't have to be. A co-operative model that "arose out of the notion that creatives can always learn from each other," we spoke with the group about working together and how boudoir photography has led to some of the most rewarding moments of all.
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June 30, 2023

Not-a-Conference Maui 2023 recap!

Not-a-Conference Maui was everything we could have dreamed of and more. Nothing compares to the exciting adventure Maui presents; waking up to the sound of wild roosters each morning, walking down to the ocean at lunch to catch a glimpse of the majestic sea turtles, taking pictures of the countless rainbows after brief sun showers, drinking a crisp glass of POG (passion orange guava juice) at the end of a successful day, and the ultimate experience of bringing 50 photographers together with the shared interest of bettering themselves as artists and business owners...
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April 9, 2020

How working for a startup was invaluable to my education: The top 5 things I've learned working at Focal

Like many University students, I finished my schooling for the year in April and was eagerly hunting for a summer Co-op. I hunted and hunted for Co-ops but everything that interested me was either too far away or required more education than I had at the time. Just as I was considering moving back home and re-applying for one of my previous jobs. I received an email advertising a summer position with Focal...
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February 25, 2020

5 reasons you need a 2nd photographer for your wedding

As if choosing the perfect wedding photographer wasn’t too much work! Now your photographer is asking if you’d like to add on a 2nd shooter! You’re probably thinking - I just spent all this time finding someone with the style I like, is a good personality match and fits my budget! Why on earth would I need a 2nd photographer?
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September 24, 2021

What to consider when hiring a family photographer

Picking a family photographer who you want to represent and capture each of your unique personalities and relationships can be extremely intimidating, but it doesn't have to be! 
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October 29, 2021

Can’t decide between in-home or studio newborn photos?

Wanting to capture the fleeting newborn stage can be a very daunting task. With an ongoing list of things to do, the last thing new parents want to worry about is the location of their newborn photos. If you are having a hard time deciding between an in-home session or a studio session, don’t worry: We partnered with Calgary newborn photographer Nadine McKenney to offer some helpful insight. 
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February 24, 2020

You aren't just buying photos!

To compare photographers based solely on the number of photos they offer is like comparing houses based solely on their square footage, or two meals based on their size. You're missing the good stuff!
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May 3, 2021

How to master your customer journey as a photographer

Have you ever felt like your photography website's traffic isn't leading to any bookings? Figuring out your customer journey can go a long way to solving that.
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October 28, 2022

What The Focal? Episode 2: Get Your Ass UP w/ Lindsay Coulter

Named One of the Most Inspiring Wedding Photographers in Canada, Lindsay shares her story and advice about growing a business one step at a time.
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December 1, 2022

SEO For Beginners

Ever wondered how to get to the first page of Google? Have you heard big words like Search Engine Optimization and not been able to follow along? The purpose of this guide is to teach you the very basics of SEO and the three bucket approach that will help your webpages rank higher on Google!
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November 18, 2023

Marketing 101 for Photographers: How to Identify & Target Your Ideal Clients

Welcome to our latest episode of Marketing 101, specifically designed for photographers! In this video, we delve deep into the art of identifying and targeting your ideal customers. Whether you're a seasoned professional or just starting out, understanding who your clients are is the key to growing your photography business.
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August 25, 2020

Q&A: Chasing summer with photographer Rob Wilson (Victoria, BC)

Victoria-based photographer Rob Wilson is obsessed with "that feeling — like a late summer evening." It's there in the photos he captures, whether he's shooting weddings, portraits, or his travels. Raised in the Cowichan Valley on Vancouver Island, Wilson is the co-founder of Arcas Media, a production collective specializing in photography, videography, and graphic design.
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November 12, 2021

Q&A: Documentary Photography and Motherhood with Krystle Schofield (Victoria, B.C.)

Whether she’s photographing a family in their home or a yoga group in their studio, Victoria based Krystle Schofield connects with her clients and their space in a unique way. With her documentary-style approach to photography, Krystle captures those candid, authentic moments of connection. We talked to Krystle about her background in design, her journey through motherhood, and the importance of being seen.
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October 30, 2021

5 unique engagement photography locations in Calgary, AB

Engagement photos are an irreplaceable opportunity. They capture you and your partner's excitement and the overflowing joy before you dive into the next chapter of your life. During this process, you may be struggling to decide on an engagement location, one that represents you and your partner's journey. Calgary is home to amazing scenery with an abundance of jaw-dropping locations to choose from. If you’re looking for a unique, memorable location to represent your relationship, we compiled a list of striking options in and around the city to spice up your engagement photoshoot. 
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November 15, 2020

The number one mistake every photographer makes

Being a photographer is difficult. You are not only a photographer but a businessperson too. Therefore, you are bound to make some mistakes along the way. Whether you're business savvy or not, if you are a photographer, you are most likely making the number one mistake every photographer makes. But that's okay! Read on to learn what that number one mistake is, and how to stop making it.
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September 14, 2021

Top 6 family photographers in Calgary, AB

With the holiday seasons fast approaching, countless memories are made between you and your loved ones. Capture that timeless joy and laughter between you and your family with one of Calgary’s top 6 family photographers. ‍
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September 14, 2020

5 tips for starting a photography blog

As a photographer, a blog is an easy and fun way to engage with potential customers and other photographers. So, if you have ever asked yourself, is it even worth it for me to start a blog? The answer is yes! Here are 5 essential tips to help you start your photography blog.
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June 14, 2021

Q&A: Reaching your ideal clients with Annemie Tonken (This Can't Be That Hard)

The owner of Megapixie Photography; co-creator of The Family Narrative; and host of This Can't Be That Hard, a business podcast for photographers, Annemie Tonken has made a career out of helping photographers build more confidence in their businesses. We spoke with Tonken about getting her start as a photographer, why marketing to ideal clients is like birdhouse-building, and how to convey your value in an industry where pricing varies wildly.
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January 20, 2021

How Nellie Quail retooled her photography workflow with Focal in a single day

Nellie Quail is the kind of family photographer clients love: genuine, kind, and with an eye for bringing her customers’ creative vision to life. But between raising her young kids and shooting in the evenings, she’d never had the chance to build herself a solid workflow. She turned to Focal to take her business to the next level.
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November 23, 2021

What to wear during your winter family photography session

Winter photography sessions hold a special place in my heart. The physical and emotional connection you get by snuggling closer, the fresh snow that looks like a blank canvas, and the snow-covered landscapes can be stunning. However, it can be tricky when dressing for a winter shoot. On one hand, you want your family to look amazing and on the other, you have to make sure everyone is warm. To help ease your mind and give you some ideas, we have created a list of what you should wear and be prepared for during your next winter family photography session. 
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November 20, 2023

Marketing 101 for Photographers - What is a Marketing Funnel?

In this essential video from the "Marketing 101 for Photographers" course, we provide an in-depth exploration of the marketing funnel, specifically tailored for the photography industry. This lesson breaks down the funnel into three key segments: the top, middle, and bottom, explaining their unique roles and how photographers can effectively navigate through each stage to convert leads into clients.
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December 14, 2020

Marketing 101: How to grow your photography business online

As a photographer, you're probably a creative first and a business person second...or don’t consider yourself a business person at all! That is why I’ve put together this blog post: to give you a short rundown on the essential marketing tips for getting your name out there online and finding your ideal customers.
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October 1, 2021

Top 5 reasons to hire a family photographer

Photography has become much more accessible than it has ever been before. We spoke with four experienced family photographers from across the United States and Canada to find out why you should hire a professional for your next shoot.
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August 28, 2020

Mirrorless vs. DSLR: Why mirrorless wins

Nowadays, mirrorless cameras are every bit as powerful as their DSLR counterparts, and often lighter and less expensive. Read on to find out why mirrorless cameras win out in the never-ending debate.
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October 23, 2020

"Photography is the way I communicate": Meet Marlboro Wang

A wedding and family photographer based in Victoria, BC, Marlboro Wang has established a reputation for his grandiose, cinematic approach to capturing couples. You'll notice it in his wedding and engagement photos: breathtaking; each one carefully-staged, not a hair out of place. We caught up with Wang—a longtime Focal user—to hear more of his story.
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June 19, 2023

Better Than Booked with Lindsay Coulter

With a 6-figure milestone bagged in under a year, a staggering 1000+ sessions, 400 weddings, and a flurry of coaching successes, the unstoppable Lindsay Coulter has unveiled her first-ever, all-in-one, online course! Dive in to discover more about Lindsay, how to grab a module from the "Better Than Booked" course for free, and the juicy secret offer we've cooked up, especially for our fabulous Focal subscribers!
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February 28, 2020

Focal photographers' most Instagramable locations in Victoria, BC

We teamed up with our photographers to come up with the most instagramable locations in Victoria, BC Canada!
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October 28, 2020

How to get more clients

With photography being such a competitive business, it can be hard to stand out among the other photographers in your area and get clients. Especially if you are brand new! But don’t worry. It is possible to start building up your client list at any point in your photography career, and for you, today is that day! This post is going to walk you through how with Focal’s help, you will gain more clients. 
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December 2, 2021

Get to know Focal: 'I want us to earn your respect'

Our promise? To see you as a photographer, an artist, and a human being. To always listen. And to help your photography business succeed in the best way we can. 
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November 20, 2023

Marketing 101 for Photographers: Actionable Marketing Funnel Checklist

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November 18, 2021

Top family photographers around Seattle

Family is such a big part of your life! Wanting to treasure these amazing people and the fond moments they represent is something we value and understand. Having family photographs that you can affectionately look back on displayed in your home brings comfort and joy. Your choice to invest in a quality family photographer is important. We have you covered with a list of the top family photographers in the Seattle area -- from Normandy Park all the way to Bellingham. 
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December 7, 2021

Why elopement weddings are rising in popularity

I’m sure you have heard of the phrase eloping, commonly defined as running away secretly with the intention of getting married. Previously, it was treated as a stigma because to elope meant that your marriage wasn’t supported by your family or friends. It was considered a whim and many other misconceptions surrounded it. But, now it is being seen as for what it really is: a choice to focus the wedding entirely on you and your significant other. Elopements and weddings have the same result, committing your life to your partner. However, the journey, experience, and adventure that makeup elopements and weddings are wildly different. With that being said, why elope?
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November 20, 2023

Marketing 101 for Photographers: How to Leverage Content SEO to get more Inquiries

In this engaging and informative lesson from "Marketing 101 for Photographers," we delve into the effective strategy of using a content-driven approach to SEO through blogging, with a focus on local venues and locations.
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December 7, 2021

Top 6 family photographers in San Francisco Bay Area

Most people have thought about doing a family photography session but just haven’t got around to it. Don’t wait around and let the time pass you. Family photography sessions should be an important part of your life; to document growth and milestones, create a fond memory that you and your children can look back on, and have it hung proudly in your home. San Francisco, California is home to an abundance of talented family photographers. We have compiled a list of the top 6 family photographers in the San Francisco Bay area to choose from. 
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September 18, 2020

Ask Marlboro: Should I charge for photos on top of my session fees?

Oft-debated in the photography industry is whether photographers should be charging for photos on top of session fees, or if the pricing should all be rolled into one. It’s a question veteran photographer Marlboro Wang has been asked more than once. Read on for why he opts for the all-inclusive approach.
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June 14, 2023

5 Reasons You Should List Your Prices on Your Photography Website

Explore the advantages of listing your photography prices publicly, including letting your work sell itself, qualifying leads, hastening sales, enhancing your professional image, and improving the client's experience. Embrace transparency in your photography business and focus more on capturing those perfect shots.
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March 21, 2021

How to create a photography business plan

Whether you are fresh into your photography business or two years deep, it is essential to create a business plan. A business plan is the key to your success in the photography industry. It ensures that you aren’t stumbling around blindly, but rather making productive decisions that will propel your business in the right direction. Read on to learn about the 5 key parts to every photography business plan.
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June 10, 2020

Best family photography locations around Victoria, BC

With summer's arrival on Vancouver Island, it's the perfect time to gather your family for a morning, afternoon, or evening and make some memories! Discover the best locations for family photoshoots in Victoria.
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December 21, 2020

3 ways to fix your photography website

Having a website is crucial for professional photographers. But it’s not enough just to have one — if you want bookings, you need to make sure you’re doing it right.
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November 20, 2023

Marketing 101 for Photographers: How to Leverage Packages & Pricing for SEO

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February 25, 2020

Don't make these 7 mistakes when booking a wedding photographer

It’s always sad to see couples disappointed by their wedding photography and it seems like it happens far too often, so the team at Focal has created a quick guide to avoid some of the common pitfalls of hiring a wedding photographer. Here are 7 common mistakes to avoid when choosing your wedding photographer!
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February 24, 2020

4 steps to help you find your unique value as a photographer

You can’t be the perfect photographer for everyone. That’s just a fact. So instead, focus on what makes you special and convey that to customers.
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December 17, 2020

"Show your value as a photographer": Focal on the Capture Crew Podcast

New podcast alert! The good folks over at Capture Crew invited our CEO & Founder, Lachlan Shum, to talk about conveying value as a photographer and attracting ideal clients.
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October 28, 2022

Tips with Taylor Jackson: Book More Mini Sessions!!

Mini sessions are a great way to build a portfolio quickly, and supplement your income during the offseason, but can be really hard. In this blog, Taylor Jackson covers some of the common questions and confusion around mini sessions. He'll also go over pricing, setting up, marketing, and running your mini sessions effectively.
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October 20, 2021

Q&A: Birth Photography and Island Life with Melissa Whittington (Paia, HI)

From massage therapy to acting to owning a frozen chocolate banana stand, Melissa Whittington has done it all. But nothing comes close to her love of newborn photography. After leaving Georgia for Hawaii, she decided to embrace her love for babies and baskets and Rainbows and Hot Fudge Photography was born. We talked to Melissa about life on the island, birth photography, and her deep love of Willie Nelson.
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November 20, 2020

How to prepare for your family photoshoot in Victoria BC

You have your first family shoot coming up and still so many questions! Whether you feel bad asking your photographer yet another question (which you shouldn’t!), or it is just too embarrassingly close to shoot time to inquire more, this post will be your go-to guide to your family shoot. With insight from one of Victoria, BC’s top photographers, Marlboro Wang, I’ve curated this post to answer all of your pressing family photoshoot-related questions.
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November 20, 2023

Marketing 101 for Photographers: How to Build a Website that Drives Bookings

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October 2, 2020

6 tips for boosting your social media

When running a photography business, social media plays a critical role in gaining clients and building relationships with other photographers. So, here are 6 helpful tips for boosting your social media game.
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December 21, 2022

5 Wedding Photography Website Templates Used By Famous Photographers

Looking for a photography website template that showcases your photography work and captures leads? Check out Focal’s 5 best photography website templates here.
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July 14, 2021

10 steps to perfect SEO as a photographer

At its core, SEO is about simplicity: making things fast, useful, and easy to find. If you keep those principles in mind, the rest will fall into place.
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July 9, 2021

Q&A: Darkrooms, joy and happiness with Julie Doro (Vancouver, BC)

An eight-year professional photographer, Julie Doro has a knack for finding what makes her subjects unique. We interviewed her about falling in love with photography, why photographers have to "lead their clients," and getting her subjects to relax.
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July 19, 2023

6 Tricks for Choosing Your Photography Domain

As a photographer, establishing an online presence is crucial to reaching your clients, and your domain name is an important part of this process. Learn the tips and tricks to choosing your domain, and find the address that's right for you!
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October 17, 2022

Interested in winning a free ticket to our Maui conference in 2023?! Join our Facebook group to find out how to enter - link in bio! đŸŽŸïžđŸïž

Interested in winning a free ticket to our Maui conference in 2023?! Join our Facebook group to find out how to enter - link in bio! đŸŽŸïžđŸïž
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March 21, 2023

A Guide to Photography Contracts + Free Wedding Photography Contract Template

A good contract isn't only helpful to a photography business; it's essential. In this article, you'll learn the essential elements of a photography contract and how to protect yourself and your clients with a well-drafted contract.
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December 22, 2021

Top 7 family photographers in Los Angeles

Los Angeles is home to an incredible amount of creativity. With so much talent in a city full of amazing photographers, we helped narrow down the top 7 family photographers that you can trust to capture your family’s unique personalities and the love you share. 
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February 24, 2020

How your photography pricing is losing you dream clients

When a client wants to book a photography package for $1,000, it’s hard for them to understand everything involved in the production. What's missing is the story. What makes your photo sessions a unique experience?
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May 13, 2021

Top 8 Family Photographers in Victoria, BC

With the spring in full bloom and summer approaching, what better way to celebrate the warm weather and brighter days than a family photoshoot? Let one of Victoria, BC’s top family photographers capture the love and fun between you and your family, and browse this post to find a package perfect for you and your family.
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May 28, 2020

Conquering COVID-19: How to book more small photoshoots and grow your revenue by up to $10,000 a year

With the COVID-19 pandemic profoundly impacting this year’s wedding season, photographers everywhere are trying to find new ways to make up for lost income. At Focal, we’ve had good success helping our partner photographers grow their business through booking more small shoots. Here's how our top photographer grew their income by just over $10,000 in 2019.
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October 22, 2020

Q&A: Scottish ceilidhs and safe spaces with Sarah Murdoch (Calgary, AB)

A Calgary-based photographer, Sarah Murdoch has been photographing weddings since 2006. A product of the film era, Murdoch cut her teeth in the darkrooms at the Alberta College of Art and Design. It's that same handcrafted approach she carries into her shoots—"the biggest goal in my business is to create photos that are timeless," she says. "I want realness, I want authenticity, and I want to tell people's stories."
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June 30, 2023

Migrating Your Photography Website from Universal Analytics to GA4

As of July 1, 2023, Google Universal Analytics will to longer process data. Learn how to upgrade your tracking to GA4 and improve your insights!
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July 6, 2023

Threads Vs. Twitter: What’s Better For Photographers?

Threads, Meta's response to Twitter, is making a splash in the world of social media. But is it the best app for your photography business? We look at what Threads has to offer, the good, the bad, and the ugly, to help you decide whether or not it's time to leave your Twitter account behind.
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January 25, 2021

How to stand out in a saturated photography industry

When anyone with a smartphone can take a half-decent portrait, you’ve got to find a way to separate yourself from the crowd.
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March 9, 2021

How Focal Marketplace is different from other photographer directories

Let’s be frank: many of the big-name directories don’t treat photographers very well. That's why with Focal, we set out to create a marketplace where the focus is on you.
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June 11, 2023

How to design a photography website in 6 easy steps

Establishing a prosperous wedding photography business hinges not only on your talent behind the lens but also on your expertise in creating an enticing online presence. A well-constructed website serves as your business's digital storefront - it's where your unique style merges with your clients' dreams of their special day.In this post, we'll take you through a simple, yet effective six-step process to optimize your photography website design. If you decide to use Focal, our AI website building assistant will make these steps even easier, and our beautifully optimized photography website templates will set you up for success. Focal simplifies the process, helping you not only to display your work attractively but also to significantly enhance your chances of ranking high in search results, thereby amplifying your online visibility. So gear up to put your best digital foot forward in the world of wedding photography!
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October 17, 2021

Why you should hire a newborn and maternity photographer

During this new chapter in your life, it may seem like you have an endless amount of things to do before the baby comes. It is a very exciting yet busy period. You may be hesitant about whether or not you should hire a maternity and newborn photographer -- well, we have compiled a list of reasons why you should! 
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January 25, 2021

Why CODB isn't what it's cracked up to be in photography

Nobody wants to work for less than they’re worth. But too often, focusing on this one thing ends up hurting early-career photographers who don’t have the experience or client base yet.
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November 20, 2023

Marketing 101 for Photographers: How to Deal with Difficult Clients

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August 4, 2021

Q&A: Mastering food photography with Sandy Weatherall (Vancouver Island, BC)

An avid skydiver, yogi, martial artist, and commercial photographer, Sandy Weatherall (Jinsei Media) has photographed everything from pets, to portraits, to candy-coated donuts and exploding smoothies. We spoke with Weatherall about the secrets of food photography, what makes a good photographer, and “watching the light bulbs go on.”
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November 20, 2023

Marketing 101 for Photographers: How to Find Creative Top of the Funnel Marketing Channels

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December 7, 2021

Why you need to book yourself a portrait session

Hiring a photographer is seen as an investment, commonly reserved for special occasions; weddings, graduations, families, etc. Many people wait to hire a photographer until one of those ‘special occasions’ happens in their life and those moments are amazing, but guess what? You deserve to be celebrated just as much! We believe that it is important to have your portrait made at least once because why should you settle for cell phone selfies? Having said that, we have compiled a list of reasons why you should book yourself a portrait session.
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February 28, 2020

Destination pre-wedding featuring horse and carriage in Victoria BC

This shoot saw the Focal team travel around Victoria with an amazing couple starting from Schwartz bay at 9 am and finishing up at parliament just after sunset capturing pre-wedding photos the entire way.
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July 31, 2023

Increase Sales From Your Website With This FREE Lindsay Coulter Module

Ready to have a website that converts leads to sales all by itself? Claim your free Better than Booked x Focal module with Lindsay Coulter to learn how!
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August 18, 2021

Top 10 most Instagrammable places in Victoria, BC

From lakes to parks to alleyways, there are so many stunning and Instagram-worthy places in Victoria to visit. Maybe too many! It can be hard to narrow it down, which is why we created this list just for you. If you’re planning a trip to Victoria, aka the City of Gardens, don’t forget to capture the memories and check out at least a few of the sites on this list because they truly are the top 10 most Instagrammable places in Victoria, BC. You’ll see!
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April 1, 2020

Summary of COVID-19 government support benefits: a guide for BC photographers

Sadly, COVID-19 has had a huge negative impact on the photography industry with few, if any photoshoots taking place. This situation is not expected to resolve itself over the short-term. The following article details the COVID-19 government support initiatives which are most relevant to BC based photographers.
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June 3, 2021

Top 10 Father's Day Family Photography Packages in Victoria, BC

Capture the love between your family for Father's Day this year with one of Focal's top 10 packages in Victoria, BC, featuring some of the city's very best photographers. One of who will be the perfect fit for you and your family, so browse our packages and get your smile ready!
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June 16, 2023

3 Ways Your Photography Blog Can Help Maximize SEO

Your blog might be one of your most under-utilized tools when it comes to SEO. Find out three easy changes you can make to your posts to unleash the power of your blog and boost your SEO!
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December 29, 2021

Tips and poses for including siblings in newborn portraits

Newborn sessions highlight a new chapter in a parent’s life. In these sessions the newborn should be the star, however, we understand how important it is for parents to have a sibling photo during this exciting period. Capturing the love and impending lifelong friendship is a cherished moment. However, with that being said, we also understand how kids can be. The reality of a sibling photo can be chaotic. To help make your life easier, we compiled a list of tips and poses for including siblings in newborn portraits.
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May 27, 2021

Q&A: Elopements and "doing shit you love" with Vanessa Fukuyama (Vancouver, BC)

Vanessa Fukuyama (Fortune Hill Photography) has an eye for details — the kind of things easily missed, like a glance or a quiet smile on a busy wedding day. We spoke with Vanessa about building confidence behind the camera, photographing for Lululemon, and why "life's too short to do shit you don't love."
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July 21, 2023

3 Things You Need to Launch Your Photography Website

Ready to share your business with the world but feeling overwhelmed? We've got you covered! In this article we’ll demystify the process of creating a website by discussing the three most important components you need to get off the ground: a website builder, a domain, and a web host.
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March 11, 2020

10 tips for creating a photography portfolio and packages that customers want to book

At Focal, we believe passionately that a photographer’s website and their “packages” are the two most important touch points to show customers what makes you special as a photographer. Here are Focal’s 10 tips to help you build a photography portfolio and packages that customers want to book.
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July 4, 2023

8 Tips for Shooting Your First Wedding

Your first wedding shoot as a professional photographer is a big moment and might feel a little daunting. These 8 tips will help you make sure your first wedding shoot is a memory you treasure as much as your clients do!
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July 2, 2020

Headshots vs. personal branding photography

A common mix-up for customers looking to hire a professional photographer for self-portraits is the terminology of “headshots” and “personal branding” photography. We've covered everything you need to know in order to choose the right one for you.
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June 30, 2021

Top 10 Family Photography Packages in Vancouver, BC

Summertime is the perfect time for a family photography session. If you are looking for a family photographer in Vancouver, BC, but have no idea where to start looking, we’ve got you covered!The Focal Marketplace makes it easy to browse talented photographers in Vancouver, BC and beyond, giving you all the information you need to book your perfect photographer.
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April 29, 2021

Q&A: Portraiture and fashion photography with Noah Asanias (Vancouver, BC)

In an industry that can be notoriously hard to crack, photographer Noah Asanias has built a reputation for his billboard-worthy style and knack for capturing the best of his subjects. The founder of Ark Studio, Asanias has worked with the likes of Lululemon and AllSaints, and has photographed a wide array of film and television personalities, from Leah Lewis (The Half of It), to Stephanie Beatriz (Brooklyn Nine-Nine), to Metta World Peace (Los Angeles Lakers).
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September 9, 2020

Q&A: Astros and hip-hop photography with Todd Spoth (Houston, TX)

A self-described punk rock kid from Houston, Todd Spoth's high school photography course was “literally the only class I’ve ever failed,” he says. Today, Spoth is a Gold Remi award-winning documentary film producer whose photographs have appeared in the New York Times, Wall Street Journal, and ESPN.
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December 24, 2020

How to revolutionize your photography business

Is your business ready for 2021? Whether you feel ready to bring your photography business into the new year (after the strange year we are in right now) or not, you might not have considered completely revolutionizing everything from your website to workflow. But today, I will convince you why NOW is the best time to revolutionize your approach to your photography business to take you that one step closer to your business goals. 
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April 19, 2021

Why your photography investment page needs fixing

If all you're using your website for is to share photos, you might as well stick to Instagram. Your goal should be to answer your photography clients' questions before they get in touch with you.
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October 13, 2020

4 reasons you need a photography mentor

Whether you want to boost your photography skills or grow your network, a mentor is a great way to take the next step in your business. Along with 4 reasons why you need a photographer, I share the necessary questions you need to ask yourself before searching for a mentor to get the most out of the experience, and also a few places where you can find the right one for you.
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June 19, 2023

Photographer Spotlight - David Graham

Come meet the one and only David Graham, a wedding photography wizard from sunny Sarasota, Florida! With 35 laughter-filled years behind the camera, David never misses a beat or a joke. We first met David at our maiden Not-a-Conference in Banff, and he's become a beloved fixture ever since. Get ready to be charmed and inspired—once you meet David, you're in for a delight!
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September 2, 2020

6 tips for becoming a full-time photographer

Do you dream of making the transition from part-time to full-time photographer? Do you have no idea where to start? Before quitting your day job and pursuing photography full-time, read these helpful tips with insight from Marlboro Wang, one of Victoria, BC’s top photographers and a Focal partner.
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April 29, 2020

Top outdoor elopement locations in Victoria, BC

Love isn't cancelled due to COVID-19. Every day, our team is surprised by the beautiful and incredible ways that couples are finding to forge ahead and celebrate their love. Looking to ditch the big ceremony? Discover the top outdoor elopement locations around Victoria.
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