"Show your value as a photographer": Focal on the Capture Crew Podcast

December 17, 2020

New podcast alert! The good folks over at Capture Crew invited our CEO & Founder, Lachlan Shum, to talk about conveying value as a photographer and attracting ideal clients. It’s a wide-ranging discussion, and co-hosts Christora Osters and Tom Russo -- both wedding photographers themselves -- offer plenty of wisdom throughout the episode, from getting a clear sense of your customers’ wants to harnessing the benefits of reviews on your website.

Want to jump ahead to the juicy bits? We’ve got you covered:

1:15: How Canadian winters and RV sales relate to growing a photography business

3:27: Traps that photographers fall into when selling their work

5:13: The inspiration behind Focal

8:37: Why too many photographers’ websites are like empty shoe stores

13:55: How to put yourself into your customers’ shoes as a photographer

16:06: The importance of identifying your ideal client and speaking to them

17:59: How Focal integrates with your photography business

21:08: Focal’s expansion into the United States

23:27: How to create packages that customers will desire

28:42: What makes a photographer stand out to their clients

30:38: The importance of customer reviews

33:13: Setting a price point as a photographer

"Value. It’s what drives our ideal clients to us. But what does value really mean and how can we create that without meeting face-to-face with our clients?” - Capture Crew
“Customers can’t value something unless they know what’s different about it.” - Lachlan Shum (CEO & Founder, Focal Inc.)

(Psst… Listen through to the end and find a special deal for Focal.)

More from

Focal UniversityFocal Blog

April 19, 2021

Why your photography investment page needs fixing

If all you're using your website for is to share photos, you might as well stick to Instagram. Your goal should be to answer your photography clients' questions before they get in touch with you.
April 13, 2021

Top 5 Maternity & Newborn Photographers in Victoria, BC

Are you in search of the perfect maternity photographer in Victoria, BC to capture the beautiful moments of your pregnancy? Or maybe you are looking for a fantastic newborn photographer to take photos of your sweet baby! Focal has you covered with an array of talented, local Victoria photographers.Here are our top 5 maternity & newborn photographers in Victoria, BC!
April 9, 2021

Finding your ideal photography clients starts with you

Reaching your ideal photography clients hinges on one key principle: you don't choose your ideal clients; they choose you. To bring in bookings, focus on what makes you stand out. Then tell your customers about it.
Success! Thank you for subscribing.
Oops! Something went wrong while submitting the form.