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Stay up to date on the latest Focal news

July 14, 2021

10 steps to perfect SEO as a photographer

At its core, SEO is about simplicity: making things fast, useful, and easy to find. If you keep those principles in mind, the rest will fall into place.
June 30, 2021

Top 10 Family Photography Packages in Vancouver, BC

Summertime is the perfect time for a family photography session. If you are looking for a family photographer in Vancouver, BC, but have no idea where to start looking, we’ve got you covered!The Focal Marketplace makes it easy to browse talented photographers in Vancouver, BC and beyond, giving you all the information you need to book your perfect photographer.
June 18, 2021

How to Find Your Picture Perfect Photographer with the Focal Marketplace

It’s hard to find your “picture perfect” photographer. Trust us, we know! That's why we created the Focal Marketplace. To make finding a photographer easy. Learn more about the Focal Marketplace and why you should use it to find your next photographer.
June 3, 2021

Top 10 Father's Day Packages in Victoria, BC

Capture the love between your family for Father's Day this year with one of Focal's top 10 packages in Victoria, BC, featuring some of the city's very best photographers. One of who will be the perfect fit for you and your family, so browse our packages and get your smile ready!
May 13, 2021

Top 8 Family Photographers in Victoria, BC

With the spring in full bloom and summer approaching, what better way to celebrate the warm weather and brighter days than a family photoshoot? Let one of Victoria, BC’s top family photographers capture the love and fun between you and your family, and browse this post to find a package perfect for you and your family.
May 11, 2021

How to use customer personas in your photography business

Feeling lost on the business end of photography? Developing clear customer personas can help — and you don't have to be a sales whiz. You just have to pay attention to your clients and what they want.
May 3, 2021

How to master your customer journey as a photographer

Have you ever felt like your photography website's traffic isn't leading to any bookings? Figuring out your customer journey can go a long way to solving that.
April 27, 2021

3 ways to make free and TFP shoots work for you

Nobody wants to earn a reputation as the free photographer. But if you're going to agree to a free shoot, there are ways to maximize its value to your photography business. It's about thinking strategically.
April 19, 2021

Why your photography investment page needs fixing

If all you're using your website for is to share photos, you might as well stick to Instagram. Your goal should be to answer your photography clients' questions before they get in touch with you.
April 13, 2021

Top 5 Maternity & Newborn Photographers in Victoria, BC

Are you in search of the perfect maternity photographer in Victoria, BC to capture the beautiful moments of your pregnancy? Or maybe you are looking for a fantastic newborn photographer to take photos of your sweet baby! Focal has you covered with an array of talented, local Victoria photographers.Here are our top 5 maternity & newborn photographers in Victoria, BC!
April 2, 2021

The top 10 wedding packages in Victoria, BC

Are you in search of the perfect photographer to capture your special day? Do you have absolutely no idea where to start looking for a wedding photographer in Victoria, BC, and no idea how to book their packages? Focal has you covered!
March 21, 2021

How to create a photography business plan

Whether you are fresh into your photography business or two years deep, it is essential to create a business plan. A business plan is the key to your success in the photography industry. It ensures that you aren’t stumbling around blindly, but rather making productive decisions that will propel your business in the right direction. Read on to learn about the 5 key parts to every photography business plan.
March 18, 2021

The top 25 percent rule: How to succeed as a photographer

You can be more skilled than 90% of photographers, but if you haven’t learned how to market yourself, your business will plateau — and you’ll watch as other photographers, even lesser-skilled ones, fill up their booking calendars faster. Being a professional photographer takes both — and more. You don’t need to be the best at either. You just need to be good enough.
March 9, 2021

How Focal Marketplace is different from other photographer directories

Let’s be frank: many of the big-name directories don’t treat photographers very well. That's why with Focal, we set out to create a marketplace where the focus is on you.
March 8, 2021

Your mindset is losing you photography clients

When it comes to business, mindset is everything. A positive mindset and optimistic attitude can truly affect the success of your photography business–and here's how. Here are our 5 tips for shifting your mindset and achieving all your business goals.
February 23, 2021

Photography Website Checklist

A website is essential for any business–especially for photographers. It is where customers can come to learn about you and your photography, understanding everything from your photography style, packages, prices, contact information, and more. Read on for a "pinnable" checklist for your photography website and tips for creating one that works!
February 5, 2021

Your photography business is a store, not an art gallery

The worst mistake a photographer can make is to treat their business like an art gallery and not a store. Essentially, not treating their business like an actual business. Here are 4 tips for transforming your photography into a real business.
February 4, 2021

3 tips for simplifying your photography workflow

A simplified workflow is essential for any photography business. Not only does it ensure your business runs smoothly, but it can also combat feelings of imposter syndrome. If you struggle with feeling like you are a true professional, developing a simple workflow can help your business feel more legit. Here are 3 tips to get you started.
January 22, 2021

How to build an awesome photography investment page

An investment page is a lot more than just explaining your sessions through the number of photos included, the number of hours it will take, and how much it is. Your investment page is meant to describe your sessions and convince inquiring customers to book you through conveying your value as a photographer. Here are 5 tips for building an awesome investment page.
January 8, 2021

The secret to finding ideal clients

It's one thing to have clients, it's another to have ideal clients. What if I told you there was a secret to attracting and booking people who are perfect for you and your photography style? Well, there is. Read on to learn all about how to reel in those perfect clients.
December 24, 2020

How to revolutionize your photography business

Is your business ready for 2021? Whether you feel ready to bring your photography business into the new year (after the strange year we are in right now) or not, you might not have considered completely revolutionizing everything from your website to workflow. But today, I will convince you why NOW is the best time to revolutionize your approach to your photography business to take you that one step closer to your business goals. 
December 17, 2020

"Show your value as a photographer": Focal on the Capture Crew Podcast

New podcast alert! The good folks over at Capture Crew invited our CEO & Founder, Lachlan Shum, to talk about conveying value as a photographer and attracting ideal clients.
December 14, 2020

Marketing 101: How to grow your photography business online

As a photographer, you're probably a creative first and a business person second...or don’t consider yourself a business person at all! That is why I’ve put together this blog post: to give you a short rundown on the essential marketing tips for getting your name out there online and finding your ideal customers.
November 20, 2020

How to prepare for your family photoshoot

You have your first family shoot coming up and still so many questions! Whether you feel bad asking your photographer yet another question (which you shouldn’t!), or it is just too embarrassingly close to shoot time to inquire more, this post will be your go-to guide to your family shoot. With insight from one of Victoria, BC’s top photographers, Marlboro Wang, I’ve curated this post to answer all of your pressing family photoshoot-related questions.
November 15, 2020

The number one mistake every photographer makes

Being a photographer is difficult. You are not only a photographer but a businessperson too. Therefore, you are bound to make some mistakes along the way. Whether you're business savvy or not, if you are a photographer, you are most likely making the number one mistake every photographer makes. But that's okay! Read on to learn what that number one mistake is, and how to stop making it.
October 28, 2020

How to get more clients

With photography being such a competitive business, it can be hard to stand out among the other photographers in your area and get clients. Especially if you are brand new! But don’t worry. It is possible to start building up your client list at any point in your photography career, and for you, today is that day! This post is going to walk you through how with Focal’s help, you will gain more clients. 
October 13, 2020

4 reasons you need a photography mentor

Whether you want to boost your photography skills or grow your network, a mentor is a great way to take the next step in your business. Along with 4 reasons why you need a photographer, I share the necessary questions you need to ask yourself before searching for a mentor to get the most out of the experience, and also a few places where you can find the right one for you.
October 2, 2020

6 tips for boosting your social media

When running a photography business, social media plays a critical role in gaining clients and building relationships with other photographers. So, here are 6 helpful tips for boosting your social media game.
September 18, 2020

The biggest fix you can make to your photography portfolio

It’s almost always the first question customers ask: how much do you charge, and for how many photos? Like it or not, we’re a price-shopping bunch — and when we buy, we want to get the best deal. Thing is, it’s a terrible approach for photography. It’s just about reframing the conversation.
September 18, 2020

Ask Marlboro: Should I charge for photos on top of my session fees?

Oft-debated in the photography industry is whether photographers should be charging for photos on top of session fees, or if the pricing should all be rolled into one. It’s a question veteran photographer Marlboro Wang has been asked more than once. Read on for why he opts for the all-inclusive approach.
September 14, 2020

5 tips for starting a photography blog

As a photographer, a blog is an easy and fun way to engage with potential customers and other photographers. So, if you have ever asked yourself, is it even worth it for me to start a blog? The answer is yes! Here are 5 essential tips to help you start your photography blog.
September 2, 2020

6 tips for becoming a full-time photographer

Do you dream of making the transition from part-time to full-time photographer? Do you have no idea where to start? Before quitting your day job and pursuing photography full-time, read these helpful tips with insight from Marlboro Wang, one of Victoria, BC’s top photographers and a Focal partner.
August 28, 2020

Mirrorless vs. DSLR: Why mirrorless wins

Nowadays, mirrorless cameras are every bit as powerful as their DSLR counterparts, and often lighter and less expensive. Read on to find out why mirrorless cameras win out in the never-ending debate.
August 28, 2020

Want better photos? Crank up your ISO

Every digital sensor has a base ISO where the camera performs best. Nowadays, that’s usually 800. Anything less — 50, 100, 200, 400 — and the camera is simply faking it. It’s only adding or reducing the grains to imitate a look. A higher ISO evens out your exposure and leads to a smoother distribution of light.
May 28, 2020

Conquering COVID-19: How to book more small photoshoots and grow your revenue by up to $10,000 a year

With the COVID-19 pandemic profoundly impacting this year’s wedding season, photographers everywhere are trying to find new ways to make up for lost income. At Focal, we’ve had good success helping our partner photographers grow their business through booking more small shoots. Here's how our top photographer grew their income by just over $10,000 in 2019.
April 20, 2020

Why Apple’s Keynote is a super awesome design tool disguised as presentation software

Our Focal team just finished an eight-month software development project building the latest iteration of our e-commerce and marketplace platform. We designed our whole project without any designers or UX developers. The magic tool? Apple’s Keynote.
April 10, 2020

How I learned to code: 8 lessons from a non-technical founder

Since I can remember I always dreamed about building an iPhone app and launching it on the App store. But I always just had one little problem...I didn’t know how to code! Here are my 8 lessons for learning to code as a non-technical founder.
April 9, 2020

How working for a startup was invaluable to my education: The top 5 things I've learned working at Focal

Like many University students, I finished my schooling for the year in April and was eagerly hunting for a summer Co-op. I hunted and hunted for Co-ops but everything that interested me was either too far away or required more education than I had at the time. Just as I was considering moving back home and re-applying for one of my previous jobs. I received an email advertising a summer position with Focal...
April 1, 2020

Summary of COVID-19 government support benefits: a guide for BC photographers

Sadly, COVID-19 has had a huge negative impact on the photography industry with few, if any photoshoots taking place. This situation is not expected to resolve itself over the short-term. The following article details the COVID-19 government support initiatives which are most relevant to BC based photographers.
March 30, 2020

Introducing the new Focal marketplace platform

We heard photographers wanted their own branding and control over managing their portfolio and packages. They also wanted the ability to talk to customers directly. We put those things at the top of our development list. This isn’t just a new website and some software. It speaks to our responsibility to always improve, our value for art, and our never-ending commitment to our photographers.
March 11, 2020

10 tips for creating a photography portfolio and packages that customers want to book

At Focal, we believe passionately that a photographer’s website and their “packages” are the two most important touch points to show customers what makes you special as a photographer. Here are Focal’s 10 tips to help you build a photography portfolio and packages that customers want to book.
February 27, 2020

Why I built this

The story that made me so passionate about building Focal to help photographers and ultimately work to make the photography industry a better and fairer place.
February 25, 2020

Focal on Beers With Entrepreneurs

Listen to our appearance on Beers with Entrepreneurs a podcast that explores up and coming startups!
February 24, 2020

How your photography pricing is losing you dream clients

When a client wants to book a photography package for $1,000, it’s hard for them to understand everything involved in the production. What's missing is the story. What makes your photo sessions a unique experience?
February 24, 2020

4 steps to help you find your unique value as a photographer

You can’t be the perfect photographer for everyone. That’s just a fact. So instead, focus on what makes you special and convey that to customers.
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