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April 10, 2020

How I learned to code: 8 lessons from a non-technical founder

Since I can remember I always dreamed about building an iPhone app and launching it on the App store. But I always just had one little problem...I didn’t know how to code! Here are my 8 lessons for learning to code as a non-technical founder.
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April 9, 2020

How working for a startup was invaluable to my education: The top 5 things I've learned working at Focal

Like many University students, I finished my schooling for the year in April and was eagerly hunting for a summer Co-op. I hunted and hunted for Co-ops but everything that interested me was either too far away or required more education than I had at the time. Just as I was considering moving back home and re-applying for one of my previous jobs. I received an email advertising a summer position with Focal...
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April 24, 2020

Summary of Covid-19 Government Support Benefits: A guide for BC photographers

Sadly, COVID-19 has had a huge negative impact on the photography industry with few, if any photoshoots taking place. This situation is not expected to resolve itself over the short-term. The following article details the COVID-19 government support initiatives which are most relevant to BC based photographers.
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April 27, 2020

Introducing the new Focal marketplace platform

Today is bittersweet for the Focal team. For the last 8 months we have been pouring our hearts and souls into building a brand new platform designed to empower our photographers more than ever before. Every day imagining this moment when we get to unveil it to the world.
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April 28, 2020

10 tips for creating a photography portfolio and packages that customers want to book

At Focal, we believe passionately that a photographer’s website and their “packages” are the two most important touch points to show customers what makes you special as a photographer. Here are Focal’s 10 tips to help you build a photography portfolio and packages that customers want to book.
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April 13, 2020

Why I Built This

The story that made me so passionate about building Focal to help photographers and ultimately work to make the photography industry a better and fairer place.
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March 30, 2020

Focal on Beers With Entrepreneurs

Listen to our appearance on Beers with Entrepreneurs a podcast that explores up and coming startups!
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April 13, 2020

How your photography pricing is losing you dream clients

At Focal we believe in order to make the photography industry a fairer place for photographers, we have to improve the ability for customers to make educated purchasing decisions
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April 13, 2020

4 Steps to help you find your unique value as a photographer

You can’t be the perfect photographer for everyone. That’s just a fact. So instead, focus on what makes you special and convey that to customers. Doing so will result in more dream clients and less missed expectations on shoot day!
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