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Stay up to date on the latest Focal news

May 7, 2020

Why Apple’s Keynote is a super awesome design tool disguised as presentation software

My startup Focal, just finished an 8 month software development project building the latest iteration of our “photography booking marketplace/Shopify for photographers” platform. We designed our whole project without any designers or ux developers, just Apple’s Keynote. 
April 10, 2020

How I learned to code: 8 lessons from a non-technical founder

Since I can remember I always dreamed about building an iPhone app and launching it on the App store. But I always just had one little problem...I didn’t know how to code! Here are my 8 lessons for learning to code as a non-technical founder.
April 9, 2020

How working for a startup was invaluable to my education: The top 5 things I've learned working at Focal

Like many University students, I finished my schooling for the year in April and was eagerly hunting for a summer Co-op. I hunted and hunted for Co-ops but everything that interested me was either too far away or required more education than I had at the time. Just as I was considering moving back home and re-applying for one of my previous jobs. I received an email advertising a summer position with Focal...
April 24, 2020

Summary of Covid-19 Government Support Benefits: A guide for BC photographers

Sadly, COVID-19 has had a huge negative impact on the photography industry with few, if any photoshoots taking place. This situation is not expected to resolve itself over the short-term. The following article details the COVID-19 government support initiatives which are most relevant to BC based photographers.
April 27, 2020

Introducing the new Focal marketplace platform

Today is bittersweet for the Focal team. For the last 8 months we have been pouring our hearts and souls into building a brand new platform designed to empower our photographers more than ever before. Every day imagining this moment when we get to unveil it to the world.
June 22, 2020

10 tips for creating a photography portfolio and packages that customers want to book

At Focal, we believe passionately that a photographer’s website and their “packages” are the two most important touch points to show customers what makes you special as a photographer. Here are Focal’s 10 tips to help you build a photography portfolio and packages that customers want to book.
April 13, 2020

Why I Built This

The story that made me so passionate about building Focal to help photographers and ultimately work to make the photography industry a better and fairer place.
March 30, 2020

Focal on Beers With Entrepreneurs

Listen to our appearance on Beers with Entrepreneurs a podcast that explores up and coming startups!
April 13, 2020

How your photography pricing is losing you dream clients

At Focal we believe in order to make the photography industry a fairer place for photographers, we have to improve the ability for customers to make educated purchasing decisions
June 1, 2020

4 Steps to help you find your unique value as a photographer

You can’t be the perfect photographer for everyone. That’s just a fact. So instead, focus on what makes you special and convey that to customers. Doing so will result in more dream clients and less missed expectations on shoot day!
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