My startup Focal, just finished an 8 month software development project building the latest iteration of our “photography booking marketplace/Shopify for photographers” platform. We designed our whole project without any designers or ux developers, just Apple’s Keynote. 

Since I can remember I always dreamed about building an iPhone app and launching it on the App store. But I always just had one little problem...I didn’t know how to code! Here are my 8 lessons for learning to code as a non-technical founder.

Like many University students, I finished my schooling for the year in April and was eagerly hunting for a summer Co-op. I hunted and hunted for Co-ops but everything that interested me was either too far away or required more education than I had at the time. Just as I was considering moving back home and re-applying for one of my previous jobs. I received an email advertising a summer position with Focal...

Sadly, COVID-19 has had a huge negative impact on the photography industry with few, if any photoshoots taking place. This situation is not expected to resolve itself over the short-term. The following article details the COVID-19 government support initiatives which are most relevant to BC based photographers.

Today is bittersweet for the Focal team. For the last 8 months we have been pouring our hearts and souls into building a brand new platform designed to empower our photographers more than ever before. Every day imagining this moment when we get to unveil it to the world.

At Focal, we believe passionately that a photographer’s website and their “packages” are the two most important touch points to show customers what makes you special as a photographer. Here are Focal’s 10 tips to help you build a photography portfolio and packages that customers want to book.

The story that made me so passionate about building Focal to help photographers and ultimately work to make the photography industry a better and fairer place.

Listen to our appearance on Beers with Entrepreneurs a podcast that explores up and coming startups!

At Focal we believe in order to make the photography industry a fairer place for photographers, we have to improve the ability for customers to make educated purchasing decisions

You can’t be the perfect photographer for everyone. That’s just a fact. So instead, focus on what makes you special and convey that to customers. Doing so will result in more dream clients and less missed expectations on shoot day!