Book More Weddings Every Month with Ignite

Now see if you’re a fit for IGNITE.

Get 20+ Engaged Couples in Your Inbox Every Month.
See If You Qualify Today.

Every Month, Ignite Photographers See...
‍
‍10–15 new leads / month
5–10 consult calls / month
1+ wedding booked / month

🔥 Most photographers start seeing leads within a few days of ads starting!
Apply Now — Don't Miss Out On Booking Season
Spots are limited for fall booking + engagement season — don’t miss your chance to get matched with couples now.

Fill in your personal details

First Name*
Last Name*
Email Address*
Website*
Phone*
Instagram Profile*
Where are you located?*

Tell us about you as a photographer

How would you describe your approach to guiding couples who feel awkward or camera-shy?*
What makes you want to sign up for the Ignite Program?*
How much is your 8 hour wedding package?
How many weddings did you book in 2025?*
Is your photography business an inclusive space that welcomes all couples regardless of sexual orientation, race, gender, age, disability, religion, national origin, or socioeconomic status?*
We will contact you within 5 business days if you've been selected for an interview to move forward in the program!
Thank you! Your application has been received. We will contact you in 2 days if you've been selected for an interview to move forward in the program!
Oops! Something went wrong while submitting the form.

Fill in your personal details

First Name*
Last Name*
Email Address*
Website*
Phone*
Instagram Profile*
Where are you located?*

Tell us about you as a photographer

How would you describe your approach to guiding couples who feel awkward or camera-shy?*
What makes you want to sign up for the Ignite Program?*
How much is your 8 hour wedding package?
How many weddings did you book in 2025?*
Is your photography business an inclusive space that welcomes all couples regardless of sexual orientation, race, gender, age, disability, religion, national origin, or socioeconomic status?*
We will contact you within 5 business days if you've been selected for an interview to move forward in the program!
Thank you! Your application has been received. We will contact you in 2 days if you've been selected for an interview to move forward in the program!
Oops! Something went wrong while submitting the form.
"If you want to increase your bookings, try the Ignite Program!"
"The Focal Ignite program has been a great experience so far. I have been a part of the Ignite program for a few months now. It is a bit of a learning curve in the beginning. However, I very quickly started seeing the inquiries come in. This program has put my work/website out to potential clients I would have otherwise never had an opportunity of booking. The ad campaigns that the Ignite team create are constantly being tested to focus on what works for you specifically. I have already booked a handful of weddings through the Ignite Program. If you want to increase your bookings, try the Ignite Program!"
Nathaniel Rodriguez
"We acquired highly responsive leads with clear visions for their engagement sessions, wedding dates, and venues."
"IGNITE from FOCAL has been fantastic for our business, especially since we recently moved into a new area and market. We needed to quickly acquire images displaying the popular local engagement session locations that couples look forward to for their save the dates in New England. The quality of leads was straightforward and improved over time as the process was refined. We acquired highly responsive leads with clear visions for their engagement sessions, wedding dates, and venues, which made the process of bringing them in for a smooth experience with our photography studio. Having previously worked with advertising companies for business campaigns, I was familiar with common practices. When I saw the ideas that FOCAL brought to the table—offering a fresh perspective on wedding photography advertising—it was a no-brainer to jump in without hesitation."
Jose & Jessica
"Because of Ignite, I have booked weddings before an engagement shoot even happens"
"Focal has been truly invaluable to my wedding photography journey. From setting up my website, to the Focal Ignite program, they have upped my business to the next level again and again. With my website, they have helped me with creating packages that are tailored to my market, and helped drive in more business. I don’t think you can get that with any other company. Speaking on more business, Ignite has helped put more eyeballs on me than ever before. Because of Ignite, I have booked weddings before an engagement shoot even happens. *Correction: my VERY OWN SALES MANAGER BOOKED THE WEDDING, and all that was needed from me was a video call! I can’t thank them enough!"
David Anthony
"The team at Focal have cracked the code when it comes to getting great quality leads right in your inbox."
"The ignite program is a game changer for photographers. I’ve been lucky enough to be one of the early users of Focal’s Ignite program.

Within the last few weeks I have converted those leads into client consultations, which converted into real actual weddings. Each lead I get continues to surprise me - the amount of effort I would need to exert doing marketing on my own in order to get even a quarter of these leads would be huge. Instead, Focal is bringing them in, seemingly effortlessly with little to no work from me. I am so excited to see where this will take my business over the next few months!”
Lindsay Coulter
"I would recommend Ignite to anyone and everyone!"
"The Focal Ignite Program has been incredible! Getting genuine leads from real couples, that you can then turn into paid bookings has honestly never been easier. If you're looking for a way to ramp up your bookings this is the way to do it. The team at Focal are super helpful as well, and they're constantly evolving and developing the program to make sure it gets better and better as time goes on. The risk-free trial when I started was also great for peace of mind, but once the bookings came in I never looked back 😅 I would recommend Ignite to anyone and everyone!"
Nick Da Fonseca

Our strategy is simple.

Watch this short video to discover how the ignite program makes you money.

Lead Analysis

Our data shows that most photographers are chasing the wrong inquiries and missing out on leads who don’t have a specific date or venue yet.

95%

Of booked wedding inquiries had a date or general date.

40%

Of booked wedding inquiries only gave a vague date such as the season, month, or just year.

50%

Of booked wedding inquiries don’t have a venue yet.

40%

Couples that put an exact budget spent 40% more than they stated.

20%

Of booked wedding inquiries put TBD as their budget.

$X - $X

Budgets expressed as a range tend to spend at the lower end of their range.
START MY APPLICATION
Reach couples early in their wedding planning journey and showcase your value by building genuine connections that turn inquiries into bookings.

FAQS

What is the cost/investment of the IGNITE program?

The base cost of IGNITE is $650/month. This includes $325 of ad budget every month which produces on average 10-20 leads per month.

Additional costs apply if you are bringing your own website to IGNITE or need Focal to build you a new website.

How many inquiries can I expect?

Most photographers in the program get 10 -- 20+ inquiries a month!

How much work is Focal IGNITE for me?

The program is designed to feel like little work. During the program your commitment will revolve around taking consults with potential clients, conducting free engagement sessions and editing the photos. The more work you put into the program the more bookings you will get.

Do I get to screen potential clients in the IGNITE program

Absolutely! You’ll consult with all potential couples over video call to ensure they’re the right fit for you. You get to decide which couples you want to offer a free engagement session.

Is Focal IGNITE only for wedding photographers?

At this time yes. We may consider expanding the program in the future.

What is the process for signing up and onboarding for the program?

Joining IGNITE is designed to be straightforward and transparent. Here's a step-by-step guide to what you can expect during the sign-up and onboarding process:

  1. Application Submission: Begin by completing your application for the program.
  2. Notification of Interview: Within 5 business days of your application, you will be notified whether you have been selected for an interview.
  3. Interview Outcome: Within 2 days following your interview, you will be informed if you have been offered a slot in the program.
  4. Acceptance and Payment: If offered a place, you will need to complete payment and sign a contract to proceed.
  5. Website Setup: We will set up your Focal website/ad landing pages within 10 business days.
  6. Ad Setup: Simultaneously, we will spend another 7 business days setting up your ads.
  7. Account Requirements: Your Facebook and Meta accounts need to be in good standing for ad campaigns to run effectively.
  8. Program Continuity: Focal reserves the right to withdraw services if your ad account is in bad standing or becomes so during the program.

This process ensures that we can efficiently set up all necessary tools and systems, so you can start benefiting from the program as soon as possible.

‍

Designed to ignite your bookings and fuel your success.

Don't forget to watch the video first to understand what you're applying for! (How much the program costs, how it works, getting your own personal studio manager...)

Ignite Plans

Studio Managed
$650/month (includes up to $325 ad spend)
18% Booking Revenue Share.

Perfect for photographers who want to focus on their craft while leaving the sales to an expert. With IGNITE Studio Manager, a dedicated sales assistant handles client communication—emails, calls, and texts—so you can focus on photography.

The Studio Manager earns an 18% revenue share on booked weddings, ensuring Focal only gets paid when you book clients. If you need help with marketing, managing client communications, or securing the right bookings, your Studio Manager is here to ensure you book what you deserve.
MORE INFO
Self Managed
$1000/month (includes up to $500 ad spend)
No Booking Revenue Share.

Ideal for photographers who prefer to manage lead qualification and client interactions. Our team handles your ad campaigns and generates leads, then hands them over to you.

IGNITE Self Serve provides the tools and strategies to generate and convert leads independently, with optimized ads, lead qualification, and support materials.

With no revenue share, you keep all earnings from booked weddings—perfect for photographers who excel at client interactions. If you’re confident booking clients, this plan is for you.
MORE INFO

What's Included

Ads Management Team
Lead Generation
Leads
Ad Spend Included
Client Communication
Contract Term
Revenue Share
Tools and Templates
Coaching
Referral Community
Focal Website Requirement
STUDIO MANAGED
Creates and manages your ads throughout the program
Leads generated and managed by studio manager.
Approx. 20-30 leads/mo
$325 to $500/mo (included with your IGNITE fees)
Dedicated Studio Manager handles all communications (email, calls, texts).
6 Month Minimum
18%
Video training and monthly check-ins
Monthly Check-ins and Coaching
Refer leads for dates your booked and receive leads from other photographers
SELF MANAGED
Creates and manages your ads throughout the program
Leads generated and managed by you.
Approx. 20-30 leads/mo
$500/mo (included with your IGNITE fees)
You handle all communications (email, calls, texts).
4 Month Minimum
None
One coaching session at 1 month mark
Step by step guide to lead conversion, email templates and video tutorials.
-
Features
Free Engagement Session Ad Campaign
Direct Lead Ad Campaign
Pro Template Included
Browse the Template Store
Transaction Fees on your own customers (referrals/SEO)
Website and Instagram Audit
STUDIO MANAGED
More Information
0%
SELF MANAGED
0%

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contact@bookfocal.com+1 833 253 62251017 Fort St, Victoria, BC V8V 3K5