Watch this... learn all about how IGNITE is earning photographers thousands in bookings with paid ads


Money-Back Guarantee

We stand firmly behind the expertise of our studio managers and their ability to generate bookings for you. That’s why we offer a Money-Back Guarantee:

If you do not receive at least $3,900 in bookings from your 6-month IGNITE investment, we will refund your money.
Conditions Apply:
*To qualify for this guarantee, you must complete 30 free engagement sessions over the 6-month period, which averages to 5 sessions per month.

*The money-back guarantee covers the $650/month advertising fee, totalling $3,900 for the 6 months. Invest in IGNITE with confidence, knowing that we’re committed to seeing you succeed.

Designed to ignite your
bookings and fuel your success.

apply now

Don't forget to watch the video first to understand what you're applying for!
(How much the program costs, how it works, getting your own personal studio manager...)

"We acquired highly responsive leads with clear visions for their engagement sessions, wedding dates, and venues."
"IGNITE from FOCAL has been fantastic for our business, especially since we recently moved into a new area and market. We needed to quickly acquire images displaying the popular local engagement session locations that couples look forward to for their save the dates in New England.

The quality of leads was straightforward and improved over time as the process was refined. We acquired highly responsive leads with clear visions for their engagement sessions, wedding dates, and venues, which made the process of bringing them in for a smooth experience with our photography studio.

Having previously worked with advertising companies for business campaigns, I was familiar with common practices. When I saw the ideas that FOCAL brought to the table—offering a fresh perspective on wedding photography advertising—it was a no-brainer to jump in without hesitation.

Of course, I understand that other business owners may be reluctant to join such a program for fear of not receiving a return on investment. At the very least, you should book a discovery call with them to quickly see how ROI can be achieved, as long as you are willing to put in the work to provide an incredible client experience.

FOCAL was highly adaptive in modifying the campaigns as more data came in. I have worked with multiple ad agencies throughout the years, but only FOCAL and one other have provided significant results and sustainable models. FOCAL, however, went in-depth by offering tools and tips as the campaign evolved. This made it easy to adjust to new strategies quickly, providing a better experience for both the couples we serve and for our business growth."


What is the cost/investment of the IGNITE program?

The IGNITE program is designed to maximize your business's potential through targeted optimization and marketing efforts. Here’s a breakdown of the investment:

  1. Program Cost: The core cost of the IGNITE program is $650 per month, which breaks down to about $20 per day. This investment provides you with comprehensive services to boost your business’s online presence and performance.
  2. Focal Website Requirement: If you are not already a Focal customer, participating in IGNITE requires a Focal website. This is essential for creating the necessary landing pages, package pages, and contact forms, and for conducting daily conversion rate optimizations. The cost for the website is an additional $185 per month for 6 months. After the 6 months, you will own the website and will no longer need to pay the additional cost. A Focal website enhances your business's legitimacy and trustworthiness to clients.
  3. Total Investment: The total investment for the 6-month IGNITE program, including the Focal website, is $835 per month. This totals $5010 over the 6 months.

We recommend watching the informational video at the top of this page to get a comprehensive understanding of how the IGNITE program can benefit your business.

Can I edit my site after it's completed and delivered to me?

The Focal Website Pro Setup is designed to provide a comprehensive, professional online presence for your business. Here’s what is included:

  1. Domain Registration: If you do not already have a domain, we include 1-year domain registration to get you started.
  2. Professional Website Design: Our professional designers will work with you to select the perfect images for your site. Simply send us your photos, and we take care of the rest.
  3. Comprehensive Page Design: Your website will include the following pages:some text
    • Home
    • Pricing
    • Unlimited Packages
    • Blog with unlimited posts
    • Unlimited Galleries
    • Three additional pages of your choice (e.g., About, Portfolio, Videography, Vendors)
  4. Custom Design Elements: Receive an exclusive custom color palette and font selection tailored to your brand’s identity.
  5. Rapid Development: Our designers will build your site from scratch within 3 weeks from the time we receive your photos and other assets.
  6. Optimized for Search Engines: Benefit from the best custom SEO settings integrated into your site from the start, along with registration with Google Search Console.
  7. Full Site Launch Support: We handle the full site launch, including adding DNS records.
  8. White Glove Onboarding: Enjoy a white glove meeting at launch to help you get familiar with your new Focal website.
  9. Content Creation: We provide three blog posts complete with professional copywriting to enhance your site’s content.
  10. Premium Template: Your site will be built using a Focal Premium Template, ensuring a sleek, modern design.

With the Focal Website Pro Setup, everything from design to launch is handled by our team, ensuring a seamless and professional online presence for your business.

What if I want to keep my current website instead of creating a new Focal Website?

If you're satisfied with your current website but are seeking to increase bookings through the IGNITE program, it suggests that your website might not be fully meeting your business needs. Here’s how we can work together:

  1. Recommended Switch to a Focal Website: We generally recommend switching to a Focal website to fully benefit from the IGNITE program. A Focal website is optimized for integration with our tools and strategies, enhancing your ability to achieve significant results.
  2. Alternative Option: If you prefer not to replace your current website, we can develop a separate Focal website specifically for your IGNITE campaign. This approach allows you to maintain your existing site while still leveraging the advanced features and optimizations of a Focal website for your advertising efforts.
  3. Consistency Across Platforms: Should you opt for a separate Focal website for advertising, we will need to align your social media presence with this new platform. This includes updating your Instagram 'link in bio' to direct to the new Focal website, ensuring consistency for your customers across your online touchpoints.

This dual approach ensures that your advertising is effective and cohesive, while providing flexibility in how you choose to integrate with the IGNITE program.

How much work is Focal IGNITE for me?

The program is designed to feel like little work. During the program your commitment will revolve around taking consults with potential clients, conducting free engagement sessions and editing the photos. The more work you put into the program the more bookings you will get.

Do I get to screen potential clients in the IGNITE program

Yes! You will have the opportunity to consult with all potential couples before they book in order to ensure they are a good fit for you and your business.

Is Focal IGNITE only for wedding photographers?

At this time yes. We may consider expanding the program in the future.

What is the process for signing up and onboarding for the program?

Joining IGNITE is designed to be straightforward and transparent. Here's a step-by-step guide to what you can expect during the sign-up and onboarding process:

  1. Application Submission: Begin by completing your application for the program.
  2. Notification of Interview: Within 2 business days of your application, you will be notified whether you have been selected for an interview.
  3. Interview Outcome: Within 1 day following your interview, you will be informed if you have been offered a slot in the program.
  4. Acceptance and Payment: If offered a place, you will need to complete payment and sign a contract to proceed.
  5. Website Setup: We will set up your Focal website within 5 business days.
  6. Ad Setup: Simultaneously, we will spend another 5 business days setting up your ads.
  7. Account Requirements: Your Facebook and Meta accounts need to be in good standing for ad campaigns to run effectively.
  8. Program Continuity: Focal reserves the right to withdraw services if your ad account is in bad standing or becomes so during the program.

This process ensures that we can efficiently set up all necessary tools and systems, so you can start benefiting from the program as soon as possible.


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