Confidence, Clients & Cameras

Join an exclusive, supportive community of professionals and get real, actionable advice on how to improve your photography business. All for free.


Do you wish your business could get some help?

Lachlan Shum

Co-Founder, CEO of Focal

You're an artist and creative, not a businessperson. Being behind the lens and capturing special moments your clients will cherish forever is what gets you out of bed. You'd rather get out there on a portrait shoot than fuss all day about SEO, IPS, or CODB. (You wouldn't mind ditching the acronyms and business lingo altogether, TBH.) You wish there was a better way to pursue your passion without feeling left behind.

Focal is here to help. We created Confidence, Clients & Cameras to build a supportive community of photographers and professionals who can help you with your business. This group is for photographers who want real, actionable advice they can apply to their business — whether designing the perfect website, struggling with pricing, or bringing in clients.

Ready to start?

Join the Facebook Group

Why join the Facebook group?

Joining the community will gain you access to exclusive live Q&A sessions with top photographers, portfolio and website reviews, weekly business tips, and active support from our team of professionals. Join now and get additional access to our e-guide, 7 Steps for Reaching Your Ideal Clients.

Exclusive Live Q&A Sessions

Hear from top photographers and industry professionals about what's worked for them in their business.

Portfolio and Website Reviews

Want an in-depth opinion of whether your website's messaging is hitting the mark? We'll take a deep dive and show you what's working — and what to fix.

Weekly Business Tips

Being a photographer is hard — and so is getting real, actionable advice. We're here to give you the goods with strategies you can implement today.

Active Support

Got a question about the Focal platform? Some other issue that's been hampering your business? Our team listens and responds.

Elevate your photography business

Join a supportive community of photography professionals

Join the Facebook Group
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