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Guide to Setting Prices on the Focal Marketplace

Please note: These figures are meant to be used as guidelines only, and are not intended to dictate how you should price your sessions. At Focal, we want you to set the prices that feel right for you — whether that means $5,000 or $50. But if you’re looking to get a sense of how other photographers are pricing their sessions on the Focal Marketplace, here’s how the numbers break down (figures from April 2021):

Click to jump ahead to any of the following categories:
Weddings
Engagements/Proposals
Family
Headshots
Portraits
Maternity
Newborn
Boudoir
Branding
Product
Events/Corporate Events
Real Estate

Weddings

2-3 Hour Wedding/Elopement
Average: US$788 | CA$985
High: US$1500 | CA$1875 (includes 100-350 photos)
Low: US$400 | CA$500 (includes 25-45 photos)

4-5 Hour Wedding (Half Day)
Average: US$1260 | CA$1575
High: US$1999 | CA$2500 (includes 200-300 photos)
Low: US$600 | CA$750 (includes 35-55 photos)

8-12 Hour Wedding (Full Day)
Average: US$2402 | CA$3005
High: US$3838 | CA$4800 (includes 300-500 photos)
Low: US$1280 | CA$1600 (includes 350-450 photos)


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Engagements/Proposals

1 Hour
Average: US$298 | CA$373
High: US$400 | CA$500 (includes 50 photos)
Low: US$175 | CA$219 (includes 10-15 photos)

2-3 Hours
Average: US$520 | CA$650
High: US$680 | CA$850 (includes 75-100 photos)
Low: US$320 | CA$400 (includes 50 photos)

8 Hours
Average: US$1920 | CA$2400
High: US$2240 | CA$2800 (includes 40-60 photos)
Low: US$1600 |CA$2000 (includes 120-200 photos)


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Family

Minis
Average: US$202 | CA$253
High: US$240 | CA$300 (includes 15-70 photos)
Low: US$100 | CA$125 (includes 5-10 photos)

1 Hour
Average: US$328 | CA$410
High: US$479 | CA$599 (includes 15-20 photos)
Low: US$200 | CA$250 (includes 40 photos)

2 Hour
Average: US$479 | CA$599
High: US$720 | CA$900 (includes 60 photos + 5 prints)
Low: US$240 | CA$300 (includes session fee only)

4 Hour/Adventure
Average: US$720 | CA$900
High: US$800 | CA$1000 (includes 100-500 photos)
Low: US$640 | CA$800 (includes 50-100 photos)


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Headshots

10-30 Minutes
Average: US$185 | CA$232
High: US$399 | CA$499 (in-studio, includes 1 photo)
Low: US$120 | CA$150 (on location, includes 2 photos)

40 Minutes-1 Hour
Average: US$208 | CA$260
High: US$260 | CA$325 (on location, includes 5 photos)
Low: US$140 | CA$175 (on location, includes 20-25 photos)


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Portraits

Seniors
Average: US$224 | CA$280
High: US$450 | CA$563 (includes 20-50 photos)
Low: US$150 | CA$188 (includes 5 photos)

Couples
Average: US$318 | CA$398
High: US$720 | CA$900 (includes 60 photos + 5 prints)
Low: US$125 | CA$156 (includes 8 photos)

Creatives/Fine Art
Average: US$272 | CA$340
High: US$400 | CA$500 (includes 40 photos)
Low: US$120 | CA$150 (includes 20-30 photos)


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Maternity

Average: US$241 | CA$302
High: US$300 | CA$375 (includes 40 photos)
Low: US$150 | CA$188 (includes 5-20 photos)


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Newborn

Average: US$500 | CA$625
High: US$600 | CA$750 (includes 60 photos)
Low: US$400 | CA$500 (includes 25 photos)


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Boudoir

TBD

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Branding

Average: US$474 | CA$593
High: US$800 | CA$1000 (includes 75-150 photos)
Low: US$220 | CA$275 (includes 25-35 photos)

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Product

Average: US$270 | CA$337
High: US$320 | CA$400 (includes 50 photos)
Low: US$220 | CA$275 (includes 25 photos)

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Events/Corporate Events

Average: US$575 | CA$718
High: US$800 | CA$1000 (8 hours, includes 200-300 photos)
Low: US$400 | CA$500 (4 hours, includes 100-200 photos)

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Real Estate

Average: US$392 | CA$490
High: US$392 | CA$490
Low: US$392 | CA$490

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