Focal is Free!

Sign up by May 31st and you can keep the free plan forever

Build packages, sell mini sessions, send contracts and create bookings: all for free!

Create Rich Packages

Your work is special; it deserves more than a line of text and a price. With Focal, clients see the value in what you offer with experience-driven Packages.

"With Focal, I love when I get an inquiry and the customer already knows what they want. They already have all the information and they just want to book" - Christin C.

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Sell Mini Sessions

Setting up mini sessions is simple with Focal. Set a start and end time, schedule breaks and easily generate time-slots. Clients can book and pay instantly!

Client payment receipts are fully automated and you can easily add up-sells for additional photos or products to their booking after the shoot!

Set up and start selling profitable minis in 15 minutes!

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Bookings, Contracts & Payments. All-In-One

Focal's client booking pages & automated emails show you mean business. Booking clients is easy and seamless. No messing around with settings and getting things configured. It's as simple as linking your bank, creating a package, and attaching it to a booking. The rest is automated!

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Sign up by May 31st and you can keep the plan forever

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Plans & Pricing

Sign up by May 31st and you can keep the free plan forever


(CC payments incur 15% Focal Fee)

Try out the Focal Backend System. Totally free if you process payments outside of Focal.

Create Packages

Sell Minis

Create Bookings

Sign Contracts

Custom Domain

Automated SEO

Why choose Focal?

We aren't the biggest company out there, we're going to make mistakes. You're going to find bugs in our platform, features missing that you could find elsewhere - but our promise to you is that if you let us know, we will listen and always do our very best to make things right.

No matter what, we believe in treating people well, making people happy and asking for nothing in I know many of you do.

That's why we love working with photographers.
We love empowering photographers

Photographer Love

I cannot emphasize how grateful I am for these awesome peeps at Focal. I wanted a very clean and simplistic website design, and their team helped me build my website exactly how I wanted it. I didn't have to spend hours or days trying to build my own. They did all the work! Best part is that it has a booking system to keep track of my clients, payments and packages all in one place! They have amazing customer service and they respond to you very promptly. I can’t thank them enough and I can’t wait to continue working with them. I would 100% recommend.

Mark Tablang
Mark tablang Photography

It has been an absolute joy working with Focal as they built me a new website. The team at Focal listened to all my needs for my website and responded within minutes every time I had a question. I couldn't be more happy with the results! My website is phenomenal now, and because of all the extras they implemented onto it I can now do away with some of the third party applications that I was using. Everything is built right into my website which has greatly increased my CRM as well as my SEO. Anyone looking to have their website built should look no further than this company. From the CEO that I spoke with to the people working directly on my website have been amazing. Usually I have a few cons when I write a review but I couldn't find anything I didn't like about the entire process. Will be doing business with Focal from hence forth.

Steve Pennington
Penntography Studios

I am blown away by the experience I have had with Lachlan and his team at Focal!  Everything from a personal one on one consult for my new website to making me video walking me through the process to make a website adjustment, never once have I felt that I was just another customer! It's rare to find a company that says "They are always here to help." and truly mean it!

Jeff Larsen
Larsen Wedding Photography

Wow! I seriously cannot say enough good about Focal! As a photographer, I have definitely hit some bumps in the road when it comes to the business side of things. Whether that means trouble marketing, putting myself out there, or finding my ideal clients, there is always something to improve. When I started working with Focal, I knew it would be a game changer for my business. Everyone is so nice and genuinely wants to see me succeed. I cannot thank Lachlan and Martin enough for helping me become the business owner I am today. If you have any doubt about working with Focal, Im here telling you to DO IT! You wont regret it.

Nikki Elizabeth
Nikki Elizabeth photography

Dive into Focal

How to manage your Investment Guide + Packages with Focal

Make $5000 a day with Mini Sessions by Taylor Jackson

How to Create and Send Contracts for Your Bookings

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