Great Photography Should Be About Experiences You Capture.

Not SEO, Marketing or Websites.

Focal Is Here to Level the Playing Field

Trusted By the best
We love working with some of the best of the best
Built for you, with you

How It Works



We take the time to understand your vision and build you a website that truly feels yours.



We send you screenshots every day to show you progress and hear your feedback.


First Draft

You get to see a functioning first draft of your site via live preview link with fully functioning packages, galleries and blog.



We help you transfer your domain to your new site as well as configure everything you need for SEO.

Introducing the
Focal Business Plan

Ever wonder why you need a separate subscription for your website, CRM, payment system & gallery delivery? You shouldn't have to. With Focal, get everything you need for your business, all-in-one.


$450 Design Fee

+ $55 / Month Hosting & Backend

(Annual Plans Available at Discount)

Simple Website with Integrated Booking Backend Designed for You

Foundation Theme Based Website Design

Full Booking Backend (Packages, Bookings, Contracts, Payments, Email Tracking, Galleries, Mini Sessions, Calendar)

Blog, About, Client Love & Portfolio Galleries Pages

Advanced Website Customization

Let you and your photos shine

Pick from our Timeless Website Foundations

Focal sites are all about simplicity and functionality. Deliver a seamless client experience and provide a canvas for your photos and personality to shine.

Wanderlust - Inspired by Nicole Ashley
Joy - Inspired by Joy Michelle
Adventurer - Inspired by Taylor Jackson
Keemi - Inspired by Lindsay Coulter

Backend Features Overview


Pricing doesn't need to be boring! Show off your amazing packages with engaging landing pages designed to elevate your value to clients

Bookings, Contracts & Payments

Get booked easily with a system that is as easy for you as it is for your clients. Clients can review their booking, sign their contract and pay by credit card all on the same page

Mini Sessions

Set up mini sessions easily by generating time slots, sending clients your landing page link and accepting payments instantly

Email Tracking

Never again wonder if a client read your email! Focal's automated booking emails show email delivery, open and click activity!

Google Calendar Integration

Block off days on your booking calendar easily with direct integration to your google calendar events

Galleries (beta)

Deliver photos seamlessly using our simple galleries

Why choose Focal?

We aren't the biggest company out there, we're going to make mistakes. You're going to find bugs in our platform, features missing that you could find elsewhere - but our promise to you is that if you let us know, we will listen and always do our very best to make things right.

No matter what, we believe in treating people well, making people happy and asking for nothing in I know many of you do.

That's why we love working with photographers.
Book a Consult

Focal comes with everything you need to run your business.

Full Website Design + Hosting

Our team will setup your brand new website all for you. Complete with a fully featured blog and portfolio galleries. Plus all that stuff you know you need like SEO, internal linking, sitemap, google search console and more! When we're done you get access to a simple easy-to-use editor where you can add blog posts and galleries without ever worrying about breaking your website

Investment Guide + Packages

Our team will create rich packages for you that will have clients falling in love right on your website. Photographers that use Focal find that they spend 90% less time emailing with clients because they already know which package they want!

Calendar Booking System + Contracts + Payments

You'll get access to Focal's full suite of business tools so you can run your business seamlessly. Clients can see your live availability and make booking requests for times you are free. Easily send bookings, contracts and payment links to clients all from one dashboard!

Is Focal for you?

If you're a photographer that wants simple

We can help.

Book a Consult

If hearing words like SEO, meta titles, mobile-first responsiveness or conversion put you to sleep - you’re in the right place.

We designed Focal to level the playing field for photographers. We believe you should succeed on the amazing experiences and art you create. Not how good you are at building a website. Everything about the Focal platform is designed to be functional and easy.

Whatever level of involvement you want in your site, we have a plan for you. From our Creator Plan designed for those who just want a simple all-in-one booking tool to send their clients, to the Influencer Plan for those who need a custom website to use as both a teaching platform and booking system, we have the solution for you.


How is Focal different from other website providers like Squarespace, Pixieset and others?

Unlike self-serve website builders, Focal builds your website completely for you. We work with you collaboratively to understand you and build a website that is truly yours. Focal sites come complete with built-in SEO, blog and portfolio galleries functionality. Easily make changes, add galleries or write blog posts through our simple editor. Plus, you get access to our professional booking system which includes: packages, bookings, contracts and payments. All in one place. You also get listed on the Focal Marketplace.

Can I edit my site after it's completed and delivered to me?

Yes, Focal websites are designed to be easy to maintain and update! You can easily add new blog posts, galleries and packages.

With that in mind, we always let photographers know that if they are looking for a website where they can drag around and re-arrange their layout or adjust every little bit of padding. Focal is not for them! Focal sites are designed to be like a sandbox where you can't break anything.

It's simple to change out photos, text and add new content and you'll never break anything!

How will Focal help me with SEO?

We always want to make it clear that a Focal site will not magically launch you to page one of google. However, a Focal site comes with the infrastructure and ease to get you there! With a Focal site, it's easy to publish new galleries and blog posts with correctly structured SEO to help you rank.

What are the fees of the Focal Booking System?

Focal is backed by Stripe's connect payment structure. Payments through Stripe incur a standard 2.9% + $30 cent fee per transaction. Focal does not take any additional fees above Stripe's mandated transaction fee.

Clients can pay by credit card, google pay, apple pay or even outside the platform.

Is Focal for me?

Are you a photographer? Then yes! Focal is for you

If you’re looking for a professional, extremely easy to use booking tool for your website, then check out our Creator Plan!

Looking to get a little more from your website? Want some more customization of fonts and colors, help with everything from copy to SEO, and access to blogs and galleries to help you rank higher on google? Try our Business Plan today.

Still not quite enough customization for you? Check out our Influencer Plan. With a fully custom website built from scratch and jam packed with all the features you’ll ever need, this is the perfect plan for those who want the most from their website.

Does Focal do gallery delivery?

Yes! 10GB a minimum of 10GB storage is included on all of our plans.

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