Focal Presents

What the Focal?

A Photography Podcast By Non-Photographers
Join Sierra & Kirsty in their quest

WTF happens when you have two non-photographers interview some of the best in the biz!

You get real, down to earth advice that anyone can understand and put into practice.

On What the Focal, join hosts Sierra Murguly & Kirsty Tait as they explore the ins and outs of running a photography business with ZERO experience -- They’ll ask the questions pros never get asked.

By sheer curiosity and ignorance you’ll hear stories that will have you keeled over laughing, inspired to think of your art in new ways & part of a community that makes you feel understood. 

November 9, 2022

What The Focal? Episode 3: A Balancing Act w/ Palms and Lace

The dynamic photography duo, JJ and Alison, join us to talk about their amazing and hectic career balancing photography shoots between Utah and Hawaii.Tune in to hear them talk more about picking up and moving locations as a photographer, what it is like to make your high school sweetheart your business partner, and discussions around braving the pandemic and getting through slow times.
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October 28, 2022

What The Focal? Episode 2: Get Your Ass UP w/ Lindsay Coulter

Named One of the Most Inspiring Wedding Photographers in Canada, Lindsay shares her story and advice about growing a business one step at a time.
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October 19, 2022

Episode 1: What The Focal? (w/ Lachlan Shum, CEO & Founder of Focal)

In the first-ever episode of What the Focal, join hosts Sierra & Kirsty as they quiz their boss on what made him start Focal. Hear Lachlan talk about side hustling before Focal, slinging RVs and designing hanging clothes racks. Only to be engrossed by how hard it is to get photographers to take his money! 
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