Meet...

The Website Creator

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Create your dream website in minutes, with Focal.
Photographers on the Waitlist
1672
Built for you, with you

How It Works

01

Enter Your Email

This will let us contact you once the full early release is ready.

02

Enter Some Basic Info

Pick from our gorgeous website foundations and carefully curated color themes and fonts.

Upload your photos and logo to make the site your own.

03

Website Created!

Sit back and watch the Creator bring your site to life, right in front of your eyes.

Complete with dynamic SEO configuration so you'll be discovered by your ideal clients.

04

Edit to Your Hearts Content!

Adjust your color theme, fonts and even design foundation! Regenerate your website copy using the power of AI.

We love empowering photographers

Photographer Love

They rebuilt my website with my personality and image in mind! They are so good the first draft was the final product!! My last website I'd been building for about 3 years, well they built a better one in a week. Lachlan and his team did an amazing job and I'm so happy I went with these guys!

Hank Miller
Hank miller photography

From start to finished product, Lachlan and his team were attentive to who I am as a business owner and how I love to treat my clients. My brand is reflective of that and so is my new Focal website. They're fast to respond and eager to help which is rare these days.

I absolutely recommend team Focal.

Sean Thurston
Sean Thurston Photography

I cannot emphasize how grateful I am for these awesome peeps at Focal. I wanted a very clean and simplistic website design, and their team helped me build my website exactly how I wanted it. I didn't have to spend hours or days trying to build my own. They did all the work! Best part is that it has a booking system to keep track of my clients, payments and packages all in one place! They have amazing customer service and they respond to you very promptly. I can’t thank them enough and I can’t wait to continue working with them. I would 100% recommend.

Mark Tablang
Mark tablang Photography

It has been an absolute joy working with Focal as they built me a new website. The team at Focal listened to all my needs for my website and responded within minutes every time I had a question. I couldn't be more happy with the results! My website is phenomenal now, and because of all the extras they implemented onto it I can now do away with some of the third party applications that I was using. Everything is built right into my website which has greatly increased my CRM as well as my SEO. Anyone looking to have their website built should look no further than this company. From the CEO that I spoke with to the people working directly on my website have been amazing. Usually I have a few cons when I write a review but I couldn't find anything I didn't like about the entire process. Will be doing business with Focal from hence forth.

Steve Pennington
Penntography Studios

I am blown away by the experience I have had with Lachlan and his team at Focal!  Everything from a personal one on one consult for my new website to making me video walking me through the process to make a website adjustment, never once have I felt that I was just another customer! It's rare to find a company that says "They are always here to help." and truly mean it!

Jeff Larsen
Larsen Wedding Photography

Wow! I seriously cannot say enough good about Focal! As a photographer, I have definitely hit some bumps in the road when it comes to the business side of things. Whether that means trouble marketing, putting myself out there, or finding my ideal clients, there is always something to improve. When I started working with Focal, I knew it would be a game changer for my business. Everyone is so nice and genuinely wants to see me succeed. I cannot thank Lachlan and Martin enough for helping me become the business owner I am today. If you have any doubt about working with Focal, Im here telling you to DO IT! You wont regret it.

Nikki Elizabeth
Nikki Elizabeth photography
AND THAT'S NOT EVERYTHING

Backend Features Overview

Packages

Pricing doesn't need to be boring! Show off your amazing packages with engaging landing pages designed to elevate your value to clients

Bookings, Contracts & Payments

Get booked easily with a system that is as easy for you as it is for your clients. Clients can review their booking, sign their contract and pay by credit card all on the same page

Mini Sessions

Set up mini sessions easily by generating time slots, sending clients your landing page link and accepting payments instantly

Email Tracking

Never again wonder if a client read your email! Focal's automated booking emails show email delivery, open and click activity!

Google Calendar Integration

Block off days on your booking calendar easily with direct integration to your google calendar events

Galleries (beta)

Deliver photos seamlessly using our simple galleries

Trusted By the best
We love working with some of the best of the best
5.0 Google Review Rating

Based on 65 Google Reviews

FAQs

How is Focal different from other website providers like Squarespace, Pixieset and others?

Unlike self-serve website builders, Focal's Website Creator generates your site completely for you. Focal sites come completely built with built-in SEO. Easily make changes, add photos or update content through our simple editor. Plus, you get access to our professional booking system which includes: packages, bookings, contracts and payments. All in one place. You also get listed on the Focal Marketplace.

Can I edit my site after it's completed and delivered to me?

Yes, Focal websites are designed to be easy to maintain and update! You can easily add new packages and content to your website. It's simple to change out photos, text and add new content and you'll never break anything!

That in mind, we always let photographers know that if they looking for a website where they can drag around and re-arrange their layout or adjust every little bit of padding. Focal is not for them! Focal sites are designed to be like a sandbox where you can't break anything.

How will Focal help me with SEO?

We always want to make it clear that a Focal site will not magically launch you to page one of google. However, a Focal site comes with the infrastructure and ease to get you there! With a Focal site, it's easy to publish new galleries and blog posts with correctly structured SEO to help you rank.

What are the fees of the Focal Booking System?

Focal is backed by Stripe's connect payment structure. Payments through Stripe incur a standard 2.9% + $30 cent fee per transaction. Focal does not take any additional fees above Stripe's mandated transaction fee.

Clients can pay by credit card, google pay, apple pay or even outside the platform.

Is Focal for me?

If you're looking for a professional, extremely easy to use, all-in one system for your website, contracts, booking and payments - yes!

If you want a website where you can customize every font size, every bit of padding or you want to build brand new page layouts - Focal is not for you!

If your goal is to focus on your photography while Focal does the work for you, book a consult!

Does Focal do gallery delivery?

Yes! Focal galleries are live! 10GB included with an additional 5TB for $200/year (early bird special offer still available, save $50)

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