Nicole Ashley

Website | Packages &
Backend System Black Friday Special Offer

Save up to $1140 on the all-in-one solution for your photography business
Buy $450 $200 Black Friday Deal
Or Book a Business Plan Consultation!
BLACK FRIDAY SPECIAL OFFER

Black Friday Offer:
ONLY 209 Slots LEFT
for 2022
Grab Your Slot for Guaranteed Website Build by End Of 2022

Buy $450 $200 Black Friday Deal

Creator Sample Sites

See the Creator Sample Websites with Integrated Backend Booking System

Introducing the
Focal Creator Plan

Ever wonder why you need a separate subscription for your website, CRM, payment system & gallery delivery? You don't!
Focal gives you everything you need for your photography business, all-in-one.

Business

$1895 $960 Black Friday Design Fee

+ $55 / Month Hosting & Backend

(Payment Plans & Annual Plans Available at Discount)

Comprehensive Website with Integrated Booking Backend Designed for You with Advanced Customization & SEO Blog

Advanced Website Foundation Design & Customization Support from Focal Team

Full Booking Backend (Packages, Bookings, Contracts, Payments, Email Tracking, Gallery Delivery, Mini Sessions, Calendar)

Blog, About, Client Love & Portfolio Galleries Pages

Easy Post-Launch Editor (Images, Text & More)

Built for you, with you

How It Works

01

Pay Design Fee

Start by paying the Focal design fee 100% risk free.

You're eligible for a full refund at anytime until launch.

02

Pick Your Foundation & Theme

Pick from our high-end website foundations and carefully curated color theme options.

03

Upload Content

Send us your best portfolio images, share some photos of you and your logo!

After submitting your content you'll be able to book a meeting with our team!

04

Meet with Us!

At the meeting we'll preview your website and introduce you to the Focal backend!


From there, we'll get you ready to launch your site!

Explore the Theme Foundations

Explore the Theme Foundations (Creator)

Beautiful themes designed to let your work take center stage

Wanderlust Foundation

Flow Foundation (Creator Plan Exclusive)

See The Sample SiteSee The Sample Site
We love empowering photographers

Photographer Love

They rebuilt my website with my personality and image in mind! They are so good the first draft was the final product!! My last website I'd been building for about 3 years, well they built a better one in a week. Lachlan and his team did an amazing job and I'm so happy I went with these guys!

Hank Miller
Hank miller photography

From start to finished product, Lachlan and his team were attentive to who I am as a business owner and how I love to treat my clients. My brand is reflective of that and so is my new Focal website. They're fast to respond and eager to help which is rare these days.

I absolutely recommend team Focal.

Sean Thurston
Sean Thurston Photography

I cannot emphasize how grateful I am for these awesome peeps at Focal. I wanted a very clean and simplistic website design, and their team helped me build my website exactly how I wanted it. I didn't have to spend hours or days trying to build my own. They did all the work! Best part is that it has a booking system to keep track of my clients, payments and packages all in one place! They have amazing customer service and they respond to you very promptly. I can’t thank them enough and I can’t wait to continue working with them. I would 100% recommend.

Mark Tablang
Mark tablang Photography

It has been an absolute joy working with Focal as they built me a new website. The team at Focal listened to all my needs for my website and responded within minutes every time I had a question. I couldn't be more happy with the results! My website is phenomenal now, and because of all the extras they implemented onto it I can now do away with some of the third party applications that I was using. Everything is built right into my website which has greatly increased my CRM as well as my SEO. Anyone looking to have their website built should look no further than this company. From the CEO that I spoke with to the people working directly on my website have been amazing. Usually I have a few cons when I write a review but I couldn't find anything I didn't like about the entire process. Will be doing business with Focal from hence forth.

Steve Pennington
Penntography Studios

I am blown away by the experience I have had with Lachlan and his team at Focal!  Everything from a personal one on one consult for my new website to making me video walking me through the process to make a website adjustment, never once have I felt that I was just another customer! It's rare to find a company that says "They are always here to help." and truly mean it!

Jeff Larsen
Larsen Wedding Photography

Wow! I seriously cannot say enough good about Focal! As a photographer, I have definitely hit some bumps in the road when it comes to the business side of things. Whether that means trouble marketing, putting myself out there, or finding my ideal clients, there is always something to improve. When I started working with Focal, I knew it would be a game changer for my business. Everyone is so nice and genuinely wants to see me succeed. I cannot thank Lachlan and Martin enough for helping me become the business owner I am today. If you have any doubt about working with Focal, Im here telling you to DO IT! You wont regret it.

Nikki Elizabeth
Nikki Elizabeth photography
Let you and your photos shine

Pick from our Timeless Website Foundations

Focal sites are all about simplicity and functionality. Deliver a seamless client experience and provide a canvas for your photos and personality to shine.

Wanderlust - Inspired by Nicole Ashley
Cozy
Classic
Joy - Inspired by Joy Michelle
Adventurer - Inspired by Taylor Jackson
Keemi - Inspired by Lindsay Coulter
Modern

Focal comes with everything you need to run your business.

Full Website Design + Hosting

Our team will setup your brand new website all for you. Complete with a fully featured blog and portfolio galleries. Plus all that stuff you know you need like SEO, internal linking, sitemap, google search console and more! When we're done you get access to a simple easy-to-use editor where you can add blog posts and galleries without ever worrying about breaking your website

Investment Guide + Packages

Our team will create rich packages for you that will have clients falling in love right on your website. Photographers that use Focal find that they spend 90% less time emailing with clients because they already know which package they want!

Calendar Booking System + Contracts + Payments

You'll get access to Focal's full suite of business tools so you can run your business seamlessly. Clients can see your live availability and make booking requests for times you are free. Easily send bookings, contracts and payment links to clients all from one dashboard!

AND THAT'S NOT EVERYTHING

Backend Features Overview

Packages

Pricing doesn't need to be boring! Show off your amazing packages with engaging landing pages designed to elevate your value to clients

Bookings, Contracts & Payments

Get booked easily with a system that is as easy for you as it is for your clients. Clients can review their booking, sign their contract and pay by credit card all on the same page

Mini Sessions

Set up mini sessions easily by generating time slots, sending clients your landing page link and accepting payments instantly

Email Tracking

Never again wonder if a client read your email! Focal's automated booking emails show email delivery, open and click activity!

Google Calendar Integration

Block off days on your booking calendar easily with direct integration to your google calendar events

Galleries (beta)

Deliver photos seamlessly using our simple galleries

FAQs

How is Focal different from other website providers like Squarespace, Pixieset and others?

Unlike self-serve website builders, Focal builds your website completely for you . We work with you collaboratively to understand you and build a website that truly feels like yours. Focal sites come completely built with built-in SEO, blog and portfolio galleries functionality. Easily make changes, add galleries or write blog posts through our simple editor. Plus, you get access to our professional booking system which includes: packages, bookings, contracts and payments. All in one place. You also get listed on the Focal Marketplace.

Can I edit my site after it's completed and delivered to me?

Yes, Focal websites are designed to be easy to maintain and update! You can easily add new blog posts, new galleries and packages.

That in mind, we always let photographers know that if they looking for a website where they can drag around and re-arrange their layout or adjust every little bit of padding. Focal is not for them! Focal sites are designed to be like a sandbox where you can't break anything.

It's simple to change out photos, text and add new content and you'll never break anything!

How will Focal help me with SEO?

We always want to make it clear that a Focal site will not magically launch you to page one of google. However, a Focal site comes with the infrastructure and ease to get you there! With a Focal site, it's easy to publish new galleries and blog posts with correctly structured SEO to help you rank.

What are the fees of the Focal Booking System?

Focal is backed by Stripe's connect payment structure. Payments through Stripe incur a standard 2.9% + $30 cent fee per transaction. Focal does not take any additional fees above Stripe's mandated transaction fee.

Clients can pay by credit card, google pay, apple pay or even outside the platform.

Is Focal for me?

If you're looking for a professional, extremely easy to use, all-in one system for your website, contracts, booking and payments - yes!

If you want a website where you can customize every font size, every bit of padding or you want to build brand new page layouts - Focal is not for you!

If your goal is to focus on your photography while Focal does the work for you, book a consult!

Does Focal do gallery delivery?

Yes! Focal galleries are live! 10GB included with an additional 5TB for $200/year (early bird special offer still available, save $50)

5.0 Google Review Rating

Based on 68 Google Reviews

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