An online course compendium for photographers. Our curated courses blend artistic vision with business acumen, elevating your photography career to new heights.
2+ Hours
This is what happens when photographers think they’re web designers and SEO experts (hot take: they’re not). Welcome to Roast My Website where the Focal team puts your website to the test. How’s your SEO? Your marketing funnel? Do you even have a blog?
Under 1 Hour
Learn from 3 different Focal educators on how they run mini sessions to add thousands of dollars to their business
1-2 Hours
Mastering the Focal System: A Comprehensive Guide. Dive deep into the nuances of the Focal system and unlock its full potential. Discover strategies to enhance your website's performance, design compelling packages, and leverage AI Blogging to achieve unparalleled SEO results. This dynamic course is continually updated to reflect the latest features, ensuring you stay ahead of the curve. It seamlessly blends step-by-step 'How-to' instructions with 'Best Practices' insights to empower you to use Focal efficiently and effectively.
5+ Hours
Introducing Marketing 101: A Turnkey Business System for Photographers. Transform your passion into profit by mastering the essentials of marketing tailored to the photography industry. This comprehensive course covers everything from branding and social media strategy to client acquisition and retention. Learn how to effectively showcase your unique style and artistic vision, all while optimizing your business for long-term success. With real-world examples, interactive modules, and actionable steps, you'll walk away with a robust marketing toolkit that can help elevate your photography career to the next level.
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